Introduction

Are you tired of doing regular SEO and couldn’t get the result you were anticipating? If yes, then you are on the right path of learning. If you ask me what process a company should adopt for a profitable and scalable SEO, I would suggest – Planning with keywords, writing with a good content editor, and optimizing the content score. All this is possible with the content intelligence tool – Surfer. It will help you grow brands, organic traffic, and revenue.

Surfer SEO is a powerful tool that offers a comprehensive suite of features to help you optimize your website for search engines using NLP. Yes, you read it right: NLP is used at Surfer. From keyword research to content optimization and competitor analysis, Surfer has got you covered.

Dig deep into leveraging the Surfer SEO tool to skyrocket your organic traffic. But why organic traffic? Organic traffic plays a crucial role in the success of any website. It brings in quality leads and helps improve search engine rankings. Intriguing, right?

If you’re looking to boost your organic traffic and enhance your SEO efforts, then this article on the Surfer SEO tutorial is a good read for you.

Understanding the Importance of Organic Traffic

Organic traffic refers to the visitors who land on your website through unpaid search results. It is essential for building credibility, increasing brand visibility, and driving conversions. By focusing on organic traffic, you can attract high-quality leads who are genuinely interested in your products or services.

Organic traffic is fundamental to the success of a website or online business. It offers sustainable, cost-effective, high-quality traffic contributing to credibility, trust, and long-term growth. Investing in SEO and creating valuable, relevant content is essential for any digital marketing strategy to maximize organic traffic.

Surfer SEO stands out as an advanced Content Intelligence Platform, harnessing the power of data-driven insights to elevate your website’s performance in search engines. Surfer transforms how you approach website enhancement by using keyword research, content optimization, content editing, competitor analysis, and streamlining the entire content strategy lifecycle.

By consolidating content strategy, creation, and optimization into a cohesive and efficient process, Surfer empowers you to make informed decisions that enhance your website’s visibility and propel organic traffic growth. Experience a new era of web optimization with Surfer, where precision meets simplicity for unparalleled results.

Moreover, the Surfer SEO tool also uses NLP.

NLP, or Natural Language Processing, empowers computers to comprehend human language. Initially introduced by Google with the BERT algorithm, NLP aims to enhance search query interpretation and content understanding, focusing on user intent and sentiment. Recognizing the need for a more SEO-focused NLP, Surfer developed its own engine, Surfer NLP, to optimize articles and improve content using AI-powered techniques. NLP seamlessly integrates into SERP Analyzer, Content Editor, and Audit, supporting various languages. Surfer NLP covers English, Danish, Dutch, and Polish, while Google’s NLP API extends language support to English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Simplified Chinese, and Traditional Chinese.

Benefits of Using Surfer for SEO Optimization

Surfer tool offers a host of benefits for SEO optimization, including:

1. Content Editor: Craft flawlessly optimized content effortlessly using the tool.
2. Surfer AI: No need to compromise between time-saving and high rankings! Conduct research, write, and optimize with just one click.
3. Audit: Enhance your existing content for ongoing relevance in the competitive landscape.
4. Keyword Research: Generate an entire content strategy with a plethora of relevant topics and keywords in minutes.
5. SERP Analyzer: Analyze the pages holding top positions in Google search results.
6. Content Score: Explore Surfer’s unique metric gauging content quality and relevance.
7. Extensions & Integrations: Access details about Jasper, WordPress Plugin, Keyword Surfer, and more!

Moreover, NLP is seamlessly integrated into SERP Analyzer, Content Editor, and Audit. You don’t have to activate it for your queries manually. You can further refine your query with NLP Sentiment for Audit and SERP Analyzer, though this feature requires manual activation.

Depending on the query language, Surfer utilizes Google’s NLP API or the proprietary NLP engine to extract data on entities and sentiment. Surfer intersects it with the True Density calculation to enrich the analysis and make the data actionable. Regardless of your language group, Surfer is committed to assisting you in creating exceptional content and elevating your page’s ranking.

In the next section, we will give all the steps of the Surfer SEO Tutorial.

Also read: How AI Content Creation is Revolutionizing the Future of Content Marketing!

Step By Step Surfer SEO Tutorial

Let’s begin with the Login and Pricing model of the Surfer SEO tool:

Here is the link: Surfer SEO tool

Login Procedure of Surfer SEO tool

Firstly, create an account on the Surfer platform by signing up using a Gmail account or by entering your preferred email ID.

Getting Started By Opting Pricing Model

After creating the account, you need to answer some questions to get the right pricing model for your needs.

Pricing Model of Surfer

Here is the pricing model of Surfer:

Surfer offers three primary plans: Essential, Scale, and Scale AI. Additionally, there are Custom plans available for those requiring more extensive solutions.

Keyword research is indispensable for businesses aiming to establish a strong online presence, attract targeted traffic, and stay ahead in the competitive digital landscape. It serves as a strategic tool for optimizing content, improving search engine rankings, and ultimately driving meaningful results for the business.

Search for the Keyword Research Option

Firstly, search for the keyword research option:

1. Choose a keyword that aligns with your content’s central theme (e.g., a school aiming to target searches for the “education” keyword).
2. Enter the chosen keyword into the Keyword bar, ensuring region settings match your geographic targeting. Opt for a broad yet relevant keyword that aligns with your audience’s search intent.
3. Upon completing the Keyword Research, click to view the summary page, revealing topic clusters related to your input keyword.

Consider these topic clusters as potential articles. Each cluster contains keywords linked to a common search intent and the main keyword used in the query. Select a cluster, review data points, and include keywords by clicking the purple pencil icon in the bottom right of the cluster’s box. Access Content Editor with a single click and start creating if everything checks out!

Tips for Right Keyword Research

1. Selecting the appropriate keyword is pivotal for success.
2. Consider search intent when making your choice.
3. Integrate Google Search Console to identify absent clusters and assess Relative Keyword Difficulty.
4. Note your constraints: 100 keyword research queries per day.

Utilizing Surfer’s Content Editor

Surfer’s content editor is a game-changer for creating SEO-friendly content that ranks well in search engines. With features like real-time content analysis, keyword suggestions, and readability scores, Surfer’s content editor helps you craft compelling content that resonates with search engines and users. Following Surfer’s tips for writing SEO-friendly content can improve your website’s visibility and attract more organic traffic.

The Content Editor Process

1. Easily create a query from Keyword Research or open Content Editor directly if you know your target keyword.
2. Choose a keyword or phrase that best represents your content for SERP visibility.
3. Enter it into Content Editor, check region and crawler settings, and ensure alignment with your audience’s search intent. Use commas to separate multiple keywords.
4. Click Create, and wait a few minutes for the query to load. One query equals one Content Editor credit, whether it’s a single or multi-keyword analysis.

Customizing the Query

• Customize your draft by clicking the gear icon to suit your needs.

• Confirm your organic competitors.

• Avoid excessive adjustments to the Content Structure.

• Check your Terms of Use.

• Review Topics and questions.

Finally, collaborate by sharing your draft with your peers.

The Surfer Add-ons!

1. Upgrade your Surfer subscription with flexible add-ons. Customize your plan by adding or removing features, paying only for what you need.
2. Boost your SEO with extras like Keyword Research and Content Editor. Whether you work solo or manage multiple websites, Surfer’s add-ons are tailored for effective assistance.
3. Use the Audit tool to fix stale content and underperforming pages. Generate a detailed report for your or competitors’ pages, gaining insights for on-page, off-page, and technical SEO improvements.

Also read: Top 25 AI Productivity Tools to Use in 2024

Surfer Audit Add-on

If you want to check whether the old content is up-to-date, has SEO errors, or needs revision on an already published article, then a Surfer audit should be your choice. You can create 100 audit reports per month for just $49.

Here’s how you can Audit

1. Ensure your Surfer subscription is active and the Audit add-on is purchased.
2. Open the Audit tab in your Surfer app’s left-side menu.
3. Create a query by entering the article URL and target keyword, and adjust location and device settings as needed.
4. Choose competitors.

Click “Select competitors,” and pick competitors with well-optimized content (Content Score of 60+). Avoid those with high authority but low Content Scores (e.g., Wikipedia), and don’t select domains with different search intents (e.g., e-commerce for an informative blog).

Choose at least 3 competitors for optimal results.

Review your competitors’ list, analyze the report, and make changes based on our suggestions. While it may seem daunting initially, a closer look reveals it’s not as complicated as it appears!

Competitor analysis is essential for staying ahead and identifying growth opportunities. Surfer’s competitor analysis tool allows you to compare your website with your competitors, analyze their keywords, backlinks, and content strategies, and identify areas where you can outperform them. By leveraging Surfer’s competitor analysis features, you can develop a winning SEO strategy that drives organic traffic to your website.

Tips and Tricks for Audit

1. Share your Audit easily: Click the ‘Copy link’ button in the top right corner to save the URL for quick sharing.
2. Navigate your Audit report to find sections related to specific parts of your page. Based on selected competitors, customized recommendations suggest adjustments like adding/removing terms, improving internal linking, adjusting word count, and more, aligning with your and your competitors’ page structures.
3. During the Audit query, use the Refresh button to track changes effortlessly. Clicking it prompts Surfer to re-crawl your page, showing alterations made since the initial query within minutes.

SERP Analyzer

This add-on is perfect for power users and SEO pros, enabling understanding into SERPs and data. It facilitates detailed competitor and keyword analysis.

Note: With this add-on, you will get the in-depth SEO analysis for just $29/month.

Here are steps for SERP Analyzer:

1. Ensure your Surfer subscription is active and you’ve purchased the SERP Analyzer add-on.
2. Open the SERP Analyzer tab in your Surfer app’s left-side menu.
3. Create a query by entering your target keyword and adjusting the location.
4. Choose your competitors wisely, considering search intent for accurate analysis.
5. Enhance competitor research by adding a custom URL to your existing query.
   • Add your URL to the analysis.
   • Open the query to view top-ranking URLs for the same keyword.
   • Copy and paste your URL into the “Compare your website to competitors” field.
   • Click “Compare,” and Surfer will quickly load the page.
   • Once loaded, see your page metrics, content score, and domain score, and visualize how your ranking factors compare to competitors.

Whitelabel and API

Whitelabel and API are exclusive features included in the Enterprise plan.

Whitelabel

Make Surfer your own by removing all Surfer branding from Content Editor and Audit. Activate Whitelabel by setting up a CNAME record on DNS (e.g., yoursubdomain.yourdomain.com) to whitelabel.surferseo.com. Contact at [email protected] to complete the process.

API

Automate Content Editor, Audit, and SERP Analyzer queries with the API, bypassing the Surfer dashboard. This Enterprise plan feature allows you to generate shareable links and analyze data. Access to API is restricted without an Enterprise plan, even with a valid API KEY. Use API requests to automate query creation and analyze data without accessing the Surfer web app through a graphical interface.

The API currently interacts with the Content Editor, Audit, and SERP Analyzer. Requests are formatted in Linux cURL command syntax, with adjustments needed for Windows

Conclusion

In conclusion, the Surfer SEO tool is powerful and can help you skyrocket your organic traffic and improve your search engine rankings. By leveraging Surfer’s features for keyword research, content optimization, competitor analysis, and more, you can create a winning SEO strategy that drives quality traffic to your website.

So, why wait? Start using Surfer today and watch your organic traffic soar.

If you find this article helpful in understanding the Surfer SEO tutorial, feel free to comment below.

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• Source: https://www.analyticsvidhya.com/blog/2024/02/boost-organic-traffic-with-surfer-seo-tool/