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Follow a certified data science course and take your career to the next level

Source : https://www.pexels.com/fr-fr/photo/macbook-pro-allume-693859/ With the increasing importance of data for growing businesses, more and more recruiters are on the lookout for data scientists. Following a...

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More Starlink satellites ride into orbit on predawn launch of Falcon 9 rocket

SpaceX launched a Falcon 9 rocket from the Kennedy Space Center at first light Friday with 53 Starlink internet satellites, completing an all-nighter of space operations just five hours after returning four astronauts to a splashdown off the west coast of Florida.

5 Things Every SaaS Founder Needs to Know About IP Protection

As a SaaS founder, your company’s intellectual property (IP) is one of its most valuable assets, but do you know how to protect it? IP includes everything from the name of your company to the software that powers your SaaS. Ensuring that you take steps to protect your IP is critical to safeguarding your hard […]

The post 5 Things Every SaaS Founder Needs to Know About IP Protection appeared first on The Rapacke Law Group.

Here’s how online shoppers are finding inspirationHere’s how online shoppers are finding inspirationDirector of Marketing, Commerce

People shop across Google more than a billion times a day — and we have a pretty good sense of what they’re browsing for. For instance, our Search data shows that the early 2000’s are having a moment. We’re seeing increased search interest in “Y2k fashion” and products like bucket hats and ankle bracelets. Also popular? The iconic Clinique “Happy” perfume, Prada crochet bags and linen pants.

While we know what’s trending, we also wanted to understand how people find inspiration when they’re shopping for lifestyle products. So we surveyed 2,000 U.S. shoppers of apparel, beauty and home decor for our first Inspired Shopping Report. Read on to find out what we learned.

Shopping isn’t always a checklist

According to our findings, most fashion, beauty and home shoppers spend up to two weeks researching products before they buy them. Many, though, are shopping online just for fun — 65% say they often or sometimes shop or browse online when they’re not looking for anything in particular. To help make online shopping even easier and more entertaining, we recently added more browsable search results for fashion and apparel shopping queries. So when you search for chunky loafers, a lime green dress or a raffia bag on Google, you’ll scroll through a visual feed with various colors and styles — alongside other helpful information like local shops, style guides and videos.

Phone screens show animations of a Google search for various clothing items with visual scrolling results

Apparel queries on Search show a more visual display of products

Inspiration can strike anywhere

We know shopping inspiration can strike at any moment. In fact, 60% of shoppers say they often or sometimes get inspired or prompted to buy something even when they aren’t actively shopping. That can come from spotting great street style: 39% of shoppers say they often or sometimes look for a specific outfit online after they see someone wearing it. Or it can come from browsing online: 48% of shoppers have taken a screenshot of a piece of clothing, accessory or home decor item they liked (and 70% of them say they’ve searched for or bought it afterwards). Google Lens can help you shop for looks as soon as you spot them. Just snap a photo or screenshot and you’ll find exact or similar results to shop from.

Sometimes words aren’t enough

We know it can be hard to find what you’re looking for using words alone, even when you do have an image — like that multi-colored, metallic floral wallpaper you took a photo of that would go perfectly with your living room rug. Half of shoppers say they often or sometimes have failed to find a specific piece of clothing or furniture online after trying to describe it with just words. And 66% of shoppers wished they could find an item in a different color or print.

To help you track down those super specific pieces, we’re introducing an entirely new way to search — using text and images at the same time. With multisearch on Lens, you can better uncover the products you’re looking for even when you don’t have all the words to describe them. For example, you might be on the lookout for a scarf in the same pattern as one of your handbags. Just snap a photo of the patterned handbag on Lens and add the query “scarf” to complete your look. Or take a photo of your favorite heels and add the query “flats” to find a more comfortable version.

Phone screen shows the ability to search for a flat version of a pair of yellow high heels, using text and images at the same time.

With multisearch on Lens, you can search with both images and text at the same time

Trying before you buy matters

It’s not always possible to make it to the store and try something on before you buy it — but it matters. Among online beauty shoppers, more than 60% have decided not to purchase a beauty or cosmetic item online because they didn’t know what color or shade to choose, and 41% have decided to return an item because it was the wrong shade. With AR Beauty experiences, you can virtually discover and “try on” thousands of products from brands like Maybelline New York, M.A.C. and Charlotte Tilbury — helping you make more informed decisions. And now, shoppers can try on cosmetics from a variety of brands carried at Ulta Beauty right in Google Search. Just search for a product, like the Morphe Matte Liquid Lipstick or Kylie Cosmetics High Gloss, and find the best shade for you.

Phone screens show animations of models virtually trying on various lipstick and eyeshadow shades.

Google’s AR Beauty experience features products from Ulta Beauty

No matter where you find your shopping inspiration, we hope these features and tools help you discover new products, compare different options and ultimately make the perfect purchase.

Google is releasing new insights about how people find their inspiration to shop.
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TUNGSRAM: innovation is in our bloodstream

Tungsram – an iconic name – returned to the global market in 2018 as an innovative, premium European brand with the acquisition of GE Lighting’s Europe, Middle East, Africa, and Turkey general lighting business along with the global automotive operation. Tungsram, originally established in 1896, is a brainchild of the 2nd industrial revolution – resulting […]

The post TUNGSRAM: innovation is in our bloodstream appeared first on Aerospace.

The Stark Uptick in the Space & Satellite Industry

The number of satellites circling the earth has skyrocketed in recent years. In 1959 the number was only two but today there are over three thousand active satellites, and that is just the beginning. Private companies are scrambling to conquer space at a rapid pace. SpaceX’s Starlink project alone has the permission to put 12000 […]

The post The Stark Uptick in the Space & Satellite Industry appeared first on ELE Times.

What is Big Data And Which Are Its Main Advantages

Big data has the potential to reshape society. Engaging in technological advancements to gather and analyze massive amounts of information about consumers, in operations...

Don’t Buy That Roofing Company Insurance!

Word of mouth marketing is very powerful. But, when someone tells me, Don’t buy that roofing company insurance! then I want to know why....

Beginner’s Guide To Cannabis Growing

For those without prior experience, growing marijuana can appear to be a daunting task. The truth is, though, that almost anyone can accomplish it. Growing...

Safety Announces Board Refreshment With the Addition of John D. Farina and Deborah E. Gray

Two New Independent Directors Enhance Extensive Insurance, Finance, Data Privacy and Security, Legal, and Governance Expertise on the Board To File Preliminary Proxy Statement That Includes Proposals to Further Enhance Shareholder Rights BOSTON–(BUSINESS WIRE)–Safety Insurance Group, Inc. (NASDAQ: SAFT) (“Safety” or the “Company”) announced today the appointments of John D. Farina and Deborah E. Gray […]

The post Safety Announces Board Refreshment With the Addition of John D. Farina and Deborah E. Gray appeared first on Fintech News.

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