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HERE elevates Aeonmotor riding experience and safety with smart navigation

HERE Technologies, the location data and technology platform, today announced that it is powering motorcycle maker, Aeonmotor‘s newly launched aftermarket CROXERA M Smart Rear-view Mirror with safety features,...

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Splashdown of SpaceX capsule caps busy season of space station crew rotations

Four astronauts returned to Earth from the International Space Station early Friday with a parachute-assisted splashdown in the Gulf of Mexico off the coast of Florida, the sixth crew launch or landing in support of the station program in fewer than 50 days.

Dragon crew capsule undocks from space station, heads for splashdown Friday

Three NASA astronauts and a European Space Agency mission specialist left the International Space Station early Thursday aboard a SpaceX Dragon capsule, heading for splashdown in the Gulf of Mexico off the coast of Florida to wrap up a 176-day expedition in orbit.

Psyche asteroid explorer arrives at Kennedy Space Center for launch preps

A U.S. military cargo plane delivered NASA’s Psyche spacecraft from California to the Kennedy Space Center last week, starting a three-month campaign to ready the asteroid explorer for liftoff on a SpaceX Falcon Heavy rocket in August.

Rocket Lab briefly catches booster in mid-air after successful launch

Rocket Lab used a helicopter to capture a spent Electron first stage booster and its parachute after launching satellites from New Zealand Monday, a significant step forward for the company's rocket recovery and reuse program. The helicopter dropped the rocket a few seconds later.

5 Things Every SaaS Founder Needs to Know About IP Protection

As a SaaS founder, your company’s intellectual property (IP) is one of its most valuable assets, but do you know how to protect it? IP includes everything from the name of your company to the software that powers your SaaS. Ensuring that you take steps to protect your IP is critical to safeguarding your hard […]

The post 5 Things Every SaaS Founder Needs to Know About IP Protection appeared first on The Rapacke Law Group.

‘After the Fall’ Gets New Arsenal, Free-for-all Mode & More in ‘Shock & Awe’ Update, Trailer Here

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After the Fall (2021), the co-op zombie shooter from Vertigo Games, is getting a nice little content bump today in its ‘Shock & Awe’ update, which brings to the game a new arsenal of weapons, a free-for-all deathmatch mode, and a new map. Launched earlier this year, the game’s Frontrunner Season has already brought a […]

The post ‘After the Fall’ Gets New Arsenal, Free-for-all Mode & More in ‘Shock & Awe’ Update, Trailer Here appeared first on Road to VR.

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Four astronauts arrive at space station for long-term stay

Three Americans and one Italian astronaut floated into the International Space Station late Wednesday after a nearly 16-hour commute aboard a SpaceX crew capsule from a launch pad in Florida, ready for a multi-month expedition performing experiments, maintenance, and upgrades.

Rocket Lab confirms plan to catch booster with helicopter later this month

Rocket Lab plans the first attempt to catch one of its returning small satellite boosters by helicopter after a launch later this month, nearly three years after the company announced its mid-air recovery and reuse concept.

First crew of private astronauts welcomed aboard International Space Station

A SpaceX Dragon spacecraft docked at the International Space Station on Saturday with four private astronauts, beginning a planned stay of at least eight days -- and maybe longer -- while becoming the first mission with an all-commercial crew to visit the orbiting research complex.

First-of-its-kind commercial astronaut mission heads for space station

Strapped in the seats of a SpaceX crew capsule, a retired NASA astronaut and three wealthy paying passengers rocketed into orbit Friday from the Kennedy Space Center on the first fully commercial mission to the International Space Station.

SpaceX ready for launch of first all-commercial crew to space station

SpaceX and a Houston company are gearing up to launch four private citizens Friday on the first NASA-sanctioned, fully commercial flight to the International Space Station, a key step in a government push to encourage private-sector development on the high frontier.

Here’s how online shoppers are finding inspirationHere’s how online shoppers are finding inspirationDirector of Marketing, Commerce

People shop across Google more than a billion times a day — and we have a pretty good sense of what they’re browsing for. For instance, our Search data shows that the early 2000’s are having a moment. We’re seeing increased search interest in “Y2k fashion” and products like bucket hats and ankle bracelets. Also popular? The iconic Clinique “Happy” perfume, Prada crochet bags and linen pants.

While we know what’s trending, we also wanted to understand how people find inspiration when they’re shopping for lifestyle products. So we surveyed 2,000 U.S. shoppers of apparel, beauty and home decor for our first Inspired Shopping Report. Read on to find out what we learned.

Shopping isn’t always a checklist

According to our findings, most fashion, beauty and home shoppers spend up to two weeks researching products before they buy them. Many, though, are shopping online just for fun — 65% say they often or sometimes shop or browse online when they’re not looking for anything in particular. To help make online shopping even easier and more entertaining, we recently added more browsable search results for fashion and apparel shopping queries. So when you search for chunky loafers, a lime green dress or a raffia bag on Google, you’ll scroll through a visual feed with various colors and styles — alongside other helpful information like local shops, style guides and videos.

Phone screens show animations of a Google search for various clothing items with visual scrolling results

Apparel queries on Search show a more visual display of products

Inspiration can strike anywhere

We know shopping inspiration can strike at any moment. In fact, 60% of shoppers say they often or sometimes get inspired or prompted to buy something even when they aren’t actively shopping. That can come from spotting great street style: 39% of shoppers say they often or sometimes look for a specific outfit online after they see someone wearing it. Or it can come from browsing online: 48% of shoppers have taken a screenshot of a piece of clothing, accessory or home decor item they liked (and 70% of them say they’ve searched for or bought it afterwards). Google Lens can help you shop for looks as soon as you spot them. Just snap a photo or screenshot and you’ll find exact or similar results to shop from.

Sometimes words aren’t enough

We know it can be hard to find what you’re looking for using words alone, even when you do have an image — like that multi-colored, metallic floral wallpaper you took a photo of that would go perfectly with your living room rug. Half of shoppers say they often or sometimes have failed to find a specific piece of clothing or furniture online after trying to describe it with just words. And 66% of shoppers wished they could find an item in a different color or print.

To help you track down those super specific pieces, we’re introducing an entirely new way to search — using text and images at the same time. With multisearch on Lens, you can better uncover the products you’re looking for even when you don’t have all the words to describe them. For example, you might be on the lookout for a scarf in the same pattern as one of your handbags. Just snap a photo of the patterned handbag on Lens and add the query “scarf” to complete your look. Or take a photo of your favorite heels and add the query “flats” to find a more comfortable version.

Phone screen shows the ability to search for a flat version of a pair of yellow high heels, using text and images at the same time.

With multisearch on Lens, you can search with both images and text at the same time

Trying before you buy matters

It’s not always possible to make it to the store and try something on before you buy it — but it matters. Among online beauty shoppers, more than 60% have decided not to purchase a beauty or cosmetic item online because they didn’t know what color or shade to choose, and 41% have decided to return an item because it was the wrong shade. With AR Beauty experiences, you can virtually discover and “try on” thousands of products from brands like Maybelline New York, M.A.C. and Charlotte Tilbury — helping you make more informed decisions. And now, shoppers can try on cosmetics from a variety of brands carried at Ulta Beauty right in Google Search. Just search for a product, like the Morphe Matte Liquid Lipstick or Kylie Cosmetics High Gloss, and find the best shade for you.

Phone screens show animations of models virtually trying on various lipstick and eyeshadow shades.

Google’s AR Beauty experience features products from Ulta Beauty

No matter where you find your shopping inspiration, we hope these features and tools help you discover new products, compare different options and ultimately make the perfect purchase.

Google is releasing new insights about how people find their inspiration to shop.
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