As a SaaS founder, your company’s intellectual property (IP) is one of its most valuable assets, but do you know how to protect it? IP includes everything from the name of your company to the software that powers your SaaS. Ensuring that you take steps to protect your IP is critical to safeguarding your hard […]
Bigscreen is putting Meta to shame again, as the VR hangout app just got a serious bump in functionality for Quest users and PC VR users alike. Now VR’s favorite social viewing app includes native YouTube support, so you can watch anything on YouTube with friends and strangers. Bigscreen has now added the version of YouTube […]
If you like to take part in competitions, you should definitely check out the Spring Tournament at GGBet. The total prize pool is €6000 with a first prize of €1500. The bettors that finish top 40 at the end of the tournament will receive a prize of at least €20. Start betting on GG.bet sportsbook […]
After the Fall (2021), the co-op zombie shooter from Vertigo Games, is getting a nice little content bump today in its ‘Shock & Awe’ update, which brings to the game a new arsenal of weapons, a free-for-all deathmatch mode, and a new map. Launched earlier this year, the game’s Frontrunner Season has already brought a […]
Varjo today announced the launch of Varjo Reality Cloud, the company’s XR cloud streaming platform that’s aimed at making XR more scalable in enterprise settings by doing the heavy lifting of rendering in the cloud. At the outset the company is targeting the automotive industry, but plans to enable enterprises more broadly with support for […]
People shop across Google more than a billion times a day — and we have a pretty good sense of what they’re browsing for. For instance, our Search data shows that the early 2000’s are having a moment. We’re seeing increased search interest in “Y2k fashion” and products like bucket hats and ankle bracelets. Also popular? The iconic Clinique “Happy” perfume, Prada crochet bags and linen pants.
While we know what’s trending, we also wanted to understand how people find inspiration when they’re shopping for lifestyle products. So we surveyed 2,000 U.S. shoppers of apparel, beauty and home decor for our first Inspired Shopping Report. Read on to find out what we learned.
Shopping isn’t always a checklist
According to our findings, most fashion, beauty and home shoppers spend up to two weeks researching products before they buy them. Many, though, are shopping online just for fun — 65% say they often or sometimes shop or browse online when they’re not looking for anything in particular. To help make online shopping even easier and more entertaining, we recently added more browsable search results for fashion and apparel shopping queries. So when you search for chunky loafers, a lime green dress or a raffia bag on Google, you’ll scroll through a visual feed with various colors and styles — alongside other helpful information like local shops, style guides and videos.
Apparel queries on Search show a more visual display of products
Inspiration can strike anywhere
We know shopping inspiration can strike at any moment. In fact, 60% of shoppers say they often or sometimes get inspired or prompted to buy something even when they aren’t actively shopping. That can come from spotting great street style: 39% of shoppers say they often or sometimes look for a specific outfit online after they see someone wearing it. Or it can come from browsing online: 48% of shoppers have taken a screenshot of a piece of clothing, accessory or home decor item they liked (and 70% of them say they’ve searched for or bought it afterwards). Google Lens can help you shop for looks as soon as you spot them. Just snap a photo or screenshot and you’ll find exact or similar results to shop from.
Sometimes words aren’t enough
We know it can be hard to find what you’re looking for using words alone, even when you do have an image — like that multi-colored, metallic floral wallpaper you took a photo of that would go perfectly with your living room rug. Half of shoppers say they often or sometimes have failed to find a specific piece of clothing or furniture online after trying to describe it with just words. And 66% of shoppers wished they could find an item in a different color or print.
To help you track down those super specific pieces, we’re introducing an entirely new way to search — using text and images at the same time. With multisearch on Lens, you can better uncover the products you’re looking for even when you don’t have all the words to describe them. For example, you might be on the lookout for a scarf in the same pattern as one of your handbags. Just snap a photo of the patterned handbag on Lens and add the query “scarf” to complete your look. Or take a photo of your favorite heels and add the query “flats” to find a more comfortable version.
With multisearch on Lens, you can search with both images and text at the same time
Trying before you buy matters
It’s not always possible to make it to the store and try something on before you buy it — but it matters. Among online beauty shoppers, more than 60% have decided not to purchase a beauty or cosmetic item online because they didn’t know what color or shade to choose, and 41% have decided to return an item because it was the wrong shade. With AR Beauty experiences, you can virtually discover and “try on” thousands of products from brands like Maybelline New York, M.A.C. and Charlotte Tilbury — helping you make more informed decisions. And now, shoppers can try on cosmetics from a variety of brands carried at Ulta Beauty right in Google Search. Just search for a product, like the Morphe Matte Liquid Lipstick or Kylie Cosmetics High Gloss, and find the best shade for you.
Google’s AR Beauty experience features products from Ulta Beauty
No matter where you find your shopping inspiration, we hope these features and tools help you discover new products, compare different options and ultimately make the perfect purchase.
Google is releasing new insights about how people find their inspiration to shop.
Demonstration tests underway in Prague using sustainable fuels have provided initial insights to the joint teams of CVUT, GE and Avio Aero, who are now aiming to run with 100% SAF. A little over two months passed since last November, when GE Aviation Turboprop and the Czech Technical University in Prague CVUT started […]
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NASA astronaut Mark Vande Hei, launched by Russia to the International Space Station aboard a Soyuz spacecraft last April, returns this week to a world torn by war in Ukraine and escalating superpower tension as he closes out a 355-day stay in orbit, the longest single flight by a U.S. astronaut.
Partnership aims to accelerate digital transformation NEW YORK–(BUSINESS WIRE)–Presidio, Inc., a global digital services and solutions provider, today announced it has been awarded Dell Technologies Partner Program Titanium Black status in 2022. This recognizes Dell Technologies’ most strategic partners – those best equipped for today’s data-centric, multi-cloud world – and to support their customers in […]