⭐️ Verdict: Best Quiz Maker For SMBs and Content Marketers (80%)
TryInteract is online software that makes quizzes for lead generation.
It’s the quiz maker I use on my website. The layout is neat and easy to use. Matching answers to questions and setting score ranges is a breeze.
Plus, it integrates smoothly with all major email marketing platforms. They even have an AI quiz generator now (more about that below).
Pros
Easy-to-use UI
3rd party integrations
Easy to embed quizzes
Branching logic
Cons
No drag-and-drop editor
Templates are dated
No A/B testing
Limited quiz types
This TryInteract Quiz review examines all the key features of the platform and compares it with TryInteract’s main competitors. The review is based on my own first-hand experience of this software, which I have been using on my website for over two years.
Interact has added several features in that time, including the AI-assisted quiz maker, which I will discuss later in the review.
TryInteract is online quiz software with a focus on lead generation. It engages your visitors with questions and answers that dramatically improve opt-in rates.
It was launched in 2013 and is based in San Francisco, California. It claims 9 million quiz completions to date and says it generates 42,000 leads per day. Its main competitors are Outgrow, Typeform, and Riddle.
TryInteract’s main goal is to help businesses grow by building deeper understanding and better connections with their audiences. And it does that through quizzes.
I currently have a TryInteract quiz on my website – if you visit any of my SEO articles, a popup appears that offers an SEO knowledge quiz. For a tutorial on how to place a TryInteract quiz on a popup, see this article of mine: How to Grow Your List with Quizzes.
TryInteract Quiz Features
TryInteract has all the features you would expect in an online quiz maker designed for lead generation:
- Customizable templates
- Choice of question types (multiple-choice, true/false, open-ended, and more)
- Branching logic (create personalized quiz experiences based on respondents’ answers).
- Lead generation
- Analytics and insights
- Custom branding
- Integration with 3rd party platforms
- Social sharing
- Mobile optimization
- Privacy and security
Now, let’s look at these features in more detail.
User Interface
I like TryInteract’s user interface – it’s clean and intuitive, and the tools are where you expect them to be.
The components of your quiz (questions, answers, results, lead generation, social sharing, and conversion tracking) are in the left side panel. Click on one of these to edit them in the main panel.
There’s no drag-and-drop interface between the side panel and the main panel. That might be an issue for some people, but it doesn’t bother me.
I like that you can see where everything is in one glance – it gives you a clear understanding of the different parts of the quiz and how they work together.
I also like the interface for matching answers to questions. Just click on a question and then click on the result you want to match it to:
My only criticism of Interact’s user interface is the tiny font – the interface would be more user-friendly with a font-size that is easier to read.
User Interface score: 85%
Integration and Compatibility
TryInteract integrates with 35 third-party platforms and tools, including email marketing services like Mailchimp and CRMs like Salesforce. This means you can funnel the leads generated by your quizzes into your existing email sequences and automation.
Integration and compatibility: 80%
Customization Options
Interact provides hundreds of customizable templates organized by industry, and this helps you to create quizzes quickly. Just select one of the 800 templates, and use it as the basis for your quiz.
You can brand your quizzes with custom logos, colors, and fonts to maintain brand consistency and create a professional appearance.
Additionally, you can customize your answer choices with images, text, or a combination of both, which makes the quiz more interactive and engaging.
You can customize the outcomes and result pages based on quiz taker responses. Messages, images, and call-to-action buttons tailored to the responses of your quiz taker create a unique experience for each user based on their quiz results.
This level of customization is a great feature – it adds a personal touch to the quiz and allows you to drive specific actions or outcomes based on quiz performance.
Customization: 70%
Lead Generation
Setting up lead generation in Interact is a breeze. Customize the fields and format on the opt-in form:
Then, you can choose actions based on the results a person gets in your quiz. I’ve connected my Active Campaign account to my quiz in the example below.
For each quiz result, you can add the person to a contact list, add them to an automation, update a contact field, or tag them with a tag:
This level of integration means you can use your quizzes to set up sophisticated funnels: you can collect leads, grow your email list, segment your audience, set up retargeting campaigns, and direct people to product pages, all based on the user’s quiz results.
Lead generation: 85%
Quiz Templates
TryInteract has over 800 templates divided into the following industries or niches:
- Beauty & Fashion
- Branding & Design
- Candles & Essential Oils
- Career
- Coffee & Tea
- Copywriting
- E-commerce
- Entrepreneurship
- Interior Design
- Jewelry
- Leadership
- Life Coaching
- Marketing
- Mental Well-Being
- Nutrition & Fitness
- Parenting
- Personal Development
- Personal Finance
- Photography
- Skin Care
- Travel
- Wedding
- Wellness
The templates look a little bit dated, but you can customize them to your heart’s content, brand them with your own colors and fonts, and add your own logo.
Even if you end up changing all the questions, answers, and results, the templates are a good starting point because they give you a structure to work with and show you how a quiz works.
Templates: 90%
Reporting and Analytics
The analytics in TryInteract give you a visual representation of key metrics such as completion rates, engagement metrics, and lead generation data.
This helps you understand how your quizzes are performing and how to optimize them for better results:
The completion rates metric lets you see how many people start and complete your quizzes. This data helps you identify quiz drop-off points and optimize your questions and content to improve completion rates.
You can even drill down and see metrics for individual questions. This can help you identify which questions in your quiz have the highest drop-off rate:
Analyzing individual question responses will help you understand your audience’s preferences, interests, and knowledge gaps. You can use information to help you create content better tailored to your audience’s needs.
Additionally, TryInteract integrates with Google Analytics and Facebook Pixel, allowing you to track quiz-related traffic to your website and analyze user behavior beyond the quiz itself:
TryInteract’s reporting and analytics are as good, if not better, than what’s offered in most of the other quiz builders.
Lead generation: 75%
Customer Support and Documentation
The TryInteract website has Live Chat, where you can talk with an agent during business hours. You won’t get an answer immediately if it’s outside work hours, but in my experience, they nearly always respond within 24 hours.
The documentation is good, with articles that cover everything you need to get started:
They also have free courses that dive deeper and show you how to create quiz funnels and quiz nurture series:
Customer support & Documentation: 70%
Price and Value for Money
TryInteract has three price tiers. The main difference between these tiers is the number of quizzes you can make and the number of leads you can capture per year:
- Lite: $27 p/month (5 quizzes and 6K leads p/year)
- Growth: $53 p/month (20 quizzes and 24K leads p/year)
- Pro: $125 p/month (50 quizzes and 96K leads p/year)
TryInteract definitely offers value for money. It has all the tools you need to create highly effective lead-generation quizzes, and the layout is intuitive and easy to understand.
It integrates easily with all the major email marketing platforms and CRMs and gives you plenty of options for embedding and sharing your quizzes.
When it comes to pricing, TryInteract falls within the average range. It’s not the least expensive option available, but investing in it can be worthwhile, especially if you leverage your quizzes to generate leads and boost sales.
| Feature | Tier #1 | Tier #2 | Tier #3 |
| TryInteract | $27 p/month | $53 p/month | $125 p/month |
| Typeform | $25 p/month | $50 p/month | $83 p/month |
| Riddle | $59 p/month | $119 p/month | $249 p/month |
| Pro Profs | $20 p/month | $40 p/month | $200 p/month |
| InvolveMe | $29 p/month | $59 p/month | $129 p/month |
| LeadQuizzes | $37 p/month | $74 p/month | $186 p/month |
| Opinion Stage | $25 p/month | $79 p/month | $249 p/month |
| Woorise | $23 p/month | $39 p/month | $79 p/month |
| Outgrow | $14 p/month | $25 p/month | $95 p/month |
| SurveyMonkey | $23 p/month | $75 p/month | n/a |
| Thrive Quiz Builder | n/a | n/a | $299 p/year1 |
Price & Value for Money: 80%
How Does TryInteract Compare With Other Quiz Makers?
TryInteract has most of the features that other quiz builders have.
However, it doesn’t have a drag-and-drop quiz builder. Instead, the elements of your quiz (questions, answers, results, lead generation, cover page, etc.) are listed in a side panel – when you click on each item, it loads in the main editing panel.
The key features you need to look for in a lead-generation quiz builder are multiple quiz types, quiz templates, integration with email marketing services and CRMs, reporting and analytics, customization of fonts and colors, branding, branching logic, and use of images.
The table below compares TryInteract with other quiz builders regarding these features.
| Feature | TryInteract | Typeform | Riddle | ProProfs | InvolveMe | LeadQuizzes |
| Integrations | Yes | Yes | Yes | Yes | Yes | Yes |
| Lead generation | Yes | Yes | Yes | Yes | Yes | Yes |
| Multiple quiz types | Yes | Yes | Yes | Yes | Yes | Yes |
| Can use images | Yes | No | Yes | Yes | Yes | Yes |
| A/B testing | No | No | Yes | No | No | No |
| Analytics | Yes | No | Yes | Yes | Yes | Yes |
| Templates | Yes | Yes | No | Yes | Yes | Yes |
| AI Quiz Builder | Yes | Yes | No | Yes | No | No |
| Branching logic | Yes | Yes | Yes | Yes | Yes | Yes |
| Drag and drop | No | Yes | Yes | Yes | Yes | Yes |
AI-Assisted Quiz Creation
TryInteract recently added an AI tool that makes your quiz for you. I took it for a spin the other day and was impressed with the results.
I often struggle with designing my quizzes: I’m not sure what the questions should be or how to frame the results.
But Interact’s AI Quiz Creator made the process quick and easy. It asked me what my quiz idea was:
It asked me what I wanted my quiz to do:
It asked me to choose a quiz title:
And about five minutes later, it produced the completed quiz.
I honestly couldn’t have done a better job myself. And especially not in such a short time!
Here’s the quiz it generated. I think you’ll agree with me – it’s pretty cool:
Who Is TryInteract For?
TryInteract quiz maker is for anyone who runs a website and wants to convert visitors into customers or simply wants a way to engage their audience.
TryInteract’s pricing means it probably isn’t a great choice for someone just starting an online business, especially if you don’t already have significant traffic and/or haven’t yet monetized your website.
But if you are trying to build an email list or want to create a funnel that directs your visitors to the right products or services, then TryInteract could be a key part of your marketing strategy.
TryInteract Alternatives
There are various alternatives to TryInteract – these are the ones I would recommend.
Outgrow
Outgrow is a tool for creating quizzes, assessments, surveys, polls, contests, chatbots, product recommendations & calculators that generate leads.
Pros
Plenty of templates
Easy quiz creation
Excellent customer support
Cons
Learning curve
App sometimes crashes
Slow to display completed quizzes
Lead Quizzes
Lead Quizzes is a drag-and-drop quiz maker that offers real-time analytics and hosted URLs for your quizzes. This is a great choice if you don’t have a website..
Pros
Affordable
Easy to use
3rd Party Integration
Cons
Customer support
Limited quiz types
Basic analytics
Riddle Quiz Builder
Riddle is a quiz marketing platform offering lead generation forms, including quizzes, polls, surveys, personality tests, interactive stories.
Pros
Easy-to-use
Outstanding support
Plenty of instructional videos
Cons
Limited choice of layouts
Riddle branding (except Pro plan)
Some integration issues
Summary
Of all the quiz buildrs I’ve tried, Interact has the most user-friendly interface. As you work on your quiz, you can always see the quiz components in the left side panel. I like that and its a feature missing from mnay of the other online quiz builders. The interface is neat and uncluttered and it’s very to undertsand what you need to do next as you put your quiz together.
The AI quiz-generator is an absolute game changer for me. Its a recent addition to Interact and I’ll be making full use of it in the coming weeks.
I hope this review gave you a good idea of what TryInteract offers and how to compares with other quiz builders.
Overall Score
User Interface
Integration
Customization
Lead Generation
TryInteract Quiz Builder
TryInteract is an easy-to-use online quiz builder with an inuitive user interface.
This is a great option for people who have never designed a quiz before – use the AI quiz-generator or one of the >800 quiz templates.
It’s more affordable than some of its competitors and has advanced features such as branching logic.
Pros
AI quiz-generator
Intuitive user interface
Easy lead generation
Cons
No drag-and-drop quiz builder
Only three types of quizzes
Limited design options
FAQ
How do I make my quiz more interactive?
Making a quiz more interactive can enhance engagement and make the learning experience more enjoyable. Here are some ideas to make your quiz more interactive:
Include multimedia elements: Incorporate images, videos, or audio clips related to the questions to provide visual or auditory cues. For example, you can show a picture and ask a question related to it.
Add timed questions: Introduce a timer for each question to create a sense of urgency and challenge participants to think quickly. This can add an element of excitement and competition.
Include different question formats: Mix up the question types by including multiple choice, true/false, fill-in-the-blank, or matching questions. This keeps participants engaged and prevents monotony.
Provide immediate feedback: Offer instant feedback after each question to let participants know if their answer was correct or incorrect. You can also provide explanations or additional information to reinforce learning.
Incorporate gamification elements: Add features like scoring, leaderboards, badges, or rewards to make the quiz more like a game. This encourages participation and motivates participants to do their best.
Use branching logic: branching logic changes the questions according to the previous responses. In a quiz that branches, questions appear only if they are relevant to the respondent. This will make your quiz feel more interactive and relevant.
How do I embed an Interact quiz on my website?
Click the “publish” button within Interact, then copy the iframe embed code provided.
In WordPress, find the HTML block in your page builder and drag it onto the post or page where you want the quiz to appear.
Then paste in the iframe code, save the page, and hit ‘Publish’
Your quiz should now appear on your page.
What is a quiz funnel?
A quiz funnel is a marketing strategy that uses quizzes to guide people through a series of questions or interactions designed to gather information about them and lead them toward a specific outcome, such as a product purchase, subscription, or lead generation.
Here’s how a quiz funnel typically works:
Awareness Stage: At the top of the funnel, users are introduced to the quiz through various channels such as social media, email, or website promotion.
Engagement: Users are encouraged to take the quiz, often by promising personalized results or valuable insights related to their interests or needs.
Data Collection: As users answer quiz questions, the funnel collects valuable data about their preferences, interests, pain points, and demographics.
Segmentation: Based on the information gathered from the quiz responses, users are segmented into different groups or categories, allowing for more targeted and personalized follow-up communication.
Value Delivery: After completing the quiz, users receive their results or recommendations tailored to their specific needs or interests. This step aims to provide value to the users and build trust in the brand or product.
Call to Action (CTA): The quiz funnel typically concludes with a call to action, such as encouraging users to make a purchase, sign up for a service, download a resource, or engage further with the brand.
Follow-up: Depending on the user’s actions and responses during the quiz funnel, they may receive further follow-up communication, such as targeted emails, retargeting ads, or additional content recommendations.
Quiz funnels are effective because they engage users in an interactive and personalized experience, helping to capture their attention, gather valuable data, and guide them toward a desired action or outcome.
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- Source: https://robpowellbizblog.com/tryinteract-quiz-review/
