Companies that operate regionally are highly dependent on professional local search engine optimization.

These are usually companies that operate a business where they receive local customers, such as retail stores, hair salons or catering establishments. However, there are also other companies whose services have a regional focus. Local SEO is also relevant for craft businesses, tax consultancies and agencies.

Companies that should focus on local SEO are often small and medium-sized companies. Those who operate a nationwide online shop, on the other hand, should concentrate on other areas when it comes to search engine optimization.

But which tips are particularly relevant today to be successful in local search engine optimization? The following article introduces them.

Registration in Google MyBusiness

Local businesses can see Google MyBusiness as their virtual shop window on the Internet. The entry includes all relevant information about the company, such as the name, opening hours, industry, contact details and an individual information text.

The entry results in a listing on Google. This offers potential customers the opportunity, for example, to find the company via Google Maps. This means you can easily be guided to the relevant store. In addition, the entry is displayed in the search results for relevant search queries.

The Google MyBusiness entry represents the basis of local SEO efforts. This should therefore be specifically optimized on a regular basis. As soon as there are changes to the basic company information, for example as a result of a move, the entry in Google MyBusiness must be updated immediately.

Set local signals in business directories

Local companies should also not neglect entries in other relevant directories. If you can be found in a reputable online business directory , this has a very positive effect on your search engine optimization.

Platforms that relate to specific industries, such as directories for the catering industry or for doctors, are particularly important in this context. When making entries in these directories, particular attention must be paid to a uniform presentation of the NAP data.

Name, address and phone number − Maintain NAP data

The term NAP data refers to the central data of a company, i.e. the name, address and telephone number of the company. This data is extremely important for regional searches. If these are not publicly accessible, potential customers will neither be able to find the company locally nor contact them in any other way.

In order to make local search engine optimization successful, it is very important that consistent NAP data is delivered across all channels. This makes it easier for them to be captured not only by the company’s target group, but also by search engine crawlers. If each entry has a different address or phone number, this will only lead to unnecessary inconsistencies and confusion.

This also means that a uniform spelling of the NAP data is followed, for example with regard to the area code of the telephone number and abbreviations in the address. The data must always match each other, whether on the company website, social media channels or entries in relevant directories.

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