The rise in the use of big data has been dramatic and incredibly interesting. It may not be something that was initially seen as related to or useful for the entertainment sector, but as is shown in this article, big data is now key to driving and developing modern-day entertainment.

Big Data

Concerning entertainment, big data is a combination of network data, real-time data, and time series data. It is gathered in huge amounts from customers and clients, as well as from the providers and producers of entertainment. It is then collated and saved in a repository that allows for frequent and high levels of access by those who own it. Providing insight into the customer, gamer, and viewers’ behavior can then be used to improve the series and the range of entertainment options available.

The Numbers of People Using Online Entertainment

The numbers involved in the use, production, and access of online entertainment are such that any information saved is now regarded as big data, just because there is so much of it. Everything from personal details, account and payment details, what is being watched, where it is being watched, the IP address, and how long it is watched for is all recorded, stored, and saved. Online entertainment is massive, and is a sector that dominates the world of entertainment, and from streaming services to the rise of online casinos, most people now search, access, and enjoy their entertainment online. Hence, the associated data that can be collected is immense and worthy of further consideration.

Choices and Options Determined By Preferences Shown By Big Data

The latest development in entertainment genres, computer games, and the real online pokies or slots that you will find online are all based on customer feedback and current use habits. The ability to record, monitor, and then use the user data of clients’ preferences for play and the types of entertainment that are most accessed, provides the basis from which further entertainment is made and provided.

For the first time, the ability to use concrete customer data to provide them with what they are looking for is vital. How people access entertainment (streaming and on the internet) has changed dramatically and it is this information and data analysis that will provide the impetus to provide specific entertainment in the form that the audience expects it and on the platforms they use to play.

Providers of entertainment need to know where their audience or consumers are, what they are watching or doing with their spare time, and why they choose such entertainment. All of this is information that can now be gathered and used and forms part of the big data revolution.

Opportunities for Big Data in Entertainment

One of the biggest opportunities related to big data is the scalability of businesses. Access to the cloud infrastructure to grow and develop their offerings is vital to meet the demand for entertainment. The sheer size of most data sets means that this is the only place or way that data can be saved, accessed, and used. Cloud computing is inevitably going to develop in line with the need and use of big data.

AI for the analysis of big data is going to be the only way forward and a means to speed up the process, making it more useful and more accurate. This will provide an opportunity for big data itself and the development and use of AI.

Highly personalized entertainment can be provided if the analytics used to analyze your data are good enough. Entertainment and media customers and clients can get given exactly what they want when they want it and on the platforms that they want it on, all based on how well the provider of such media and entertainment knows about them.

Increased competition is obvious, as the ability to research competitors and follow their every move can now be achieved. Company data may be private, but sales, marketing, client reviews, and recommendations all make for a much easier means to understand and plan against your competition.

Threats of Big Data Use in Entertainment

Along with the opportunities for good, there are various harmful threats related to big data and its use in entertainment.

All our entertainment is now online and linked to us via our details and our likes, interests, and viewing history are also available. This makes for a risky repository of customer information, which has been at threat of cybercrime and loss and misuse. It is the never-ending saga related to the collection and storage of data and, unless GDPR is followed, then having all your data in one place and interconnected with all other sources of your personal information can be a worry and a question of privacy in the online space.

Unless the data is sufficient, there can also be incorrect preferences and the wrong games suggested. The artificial intelligence used to make these selections and provide viewing and entertainment options needs large amounts of data to be able to make these correctly. Alternatively, you will be provided with the wrong entertainment options.

A Change of Mindset Is Required to Best Use Big Data

It is clear from the preceding discussion that for big data to be used to its fullest potential it will be critical to develop a change in the mindset of those who provide it (clients and customers) those who gather it and those whose intention it is to use such information. It is not simply the collection of data for data’s sake, but in essence, it is the mining, storage, and protection of the most valuable resource of our time – information.

Final Remarks

The big data revolution has begun to affect all aspects of our lives and the entertainment sector is no different. Understanding big data and its many and varied uses is the first step in the process. Thereafter, it is about being able to use the resultant information to provide the best online entertainment in a format, language, and within timeframes that the audience expects.

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• Source: Plato Data Intelligence: PlatoData