HUNTY, a leading hunting search and management platform, has closed a €1.2 million seed round from Behappy Investments fund, Aim High Ventures, Asterius VC and the investor Juanjo Mostazo.
This capital increase, which is in addition to the €300k raised previously, has clear objectives: international expansion to capture global supply, consolidation in the domestic market, technological momentum and the implementation of a previously validated B2B subscription model.
Fernando Bozalongo Yagüe, CEO and co-founder of HUNTY, said: “This second round of funding confirms the confidence in our vision and our business model to revolutionise a traditional sector such as hunting in Spain. Our main objective is to provide a space for education and dissemination of good hunting practices, strengthening the image and ethics of this activity. All of this with digitalisation as a key element in our mission to make hunting more accessible, international, transparent and sustainable.”
This new B2B subscription model, which has been pre-validated in a beta phase, is designed to revolutionise the way hunt organisers interact with the platform, allowing them to access new revenue streams and profits. Through this option, they will be able to pay a monthly (€100) or annual (€1,080) subscription fee to publish their offers on the platform, providing a growth opportunity for all organisers to offer their hunts.
The company expects to reach break-even in the next six months through this innovative approach that combines the best of the marketplace model and the subscription model. “It is a robust and tested B2B subscription model that has allowed us to capture customers in countries as diverse as Mexico, Argentina, Tanzania, South Africa, Namibia, New Zealand and Russia, among others,” added Bozalongo.
With the backing of this round of financing, HUNTY is positioned as the company of reference to lead the digital transformation of a practice historically rooted in tradition and whose form of communication is based “on ‘word of mouth’, through long conversations by email or telephone with organisers who usually have difficulties when it comes to having coverage in their destinations,” says Bozalongo.
Founded in 2019, HUNTY has developed an accessible and simple platform that provides a smooth and efficient experience, not only for the national and international hunting community, but also for suppliers, who see how the booking, management and organisation processes have been greatly simplified.
Today, the company has more than 3,000 experiences available throughout Spain and a presence in more than 15 countries, more than 500 rigorously audited organisers and around 47,500 hunters registered on its platform. With all this, and in just 4 years, this startup is already a benchmark in the field of online hunting experience management.
Even though for some might be an unethical practice, the hunting sector wants to work towards sustainability and improving its image. More transparency, more communication and more professional practices will make this activity find its place in people’s preferences.
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- Source: https://www.eu-startups.com/2023/10/valencia-based-hunty-raises-e1-2-million-to-lead-the-digital-transformation-of-the-hunting-sector/
