Technological progress has a huge impact on all spheres of our lives, including the world of virtual gambling entertainment. And the most tangible transformations are related to the development and application of artificial intelligence (AI). This trend is due to the ability of AI to process massive amounts of information, analyze it according to specified parameters and create concise reports, which makes it an important element of the future of online gambling. Below we look in detail at how the application of AI can improve the gambler’s life.
- Customized gaming recommendations. AI algorithms are able to quickly process player data and use it to create unique game selections based on gaming history and preferences. This, for example, allows online casinos to improve the level of service for their customers by providing a customized selection of games that best suits the preferences of each participant.
In addition, gaming platforms will be able to provide customers with customized bonuses. For example, some players will appreciate no deposit sign-up bonuses, while others will want a large first deposit bonus.
- Voice control and language processing. Recently, there has been an increase in the number of gaming platforms that utilize voice technology and natural language processing (NLP). These innovations allow players to bet more efficiently and quickly, monitor their balance, and play anywhere. In addition, NLP facilitates quality customer service in the online environment: AI virtual assistants are able to conduct conversations, analyze customer requests and direct them to the right resources.
In addition, thanks to voice control, people with visual impairments and other problems that do not allow them to use a keyboard or mouse can participate in gambling.
- Combating fraud. Fraud remains a major problem at online casinos. Artificial intelligence is becoming a powerful tool in the fight against evil activity in this area. AI algorithms can detect anomalous betting patterns and suspiciously frequent transactions of funds that may indicate fraudulent activity, automatically identifying the culprits.
Moreover, AI is able to detect the use of multiple accounts or bots by attackers to increase their chances of success. Ultimately, through deep data analytics, such capabilities can reduce the impact of large-scale crimes, including money laundering.
- Responsible gambling. According to the National Council on Problem Gambling, approximately 2-3% of the population (4-6 million people) in the U.S. suffer from problem gambling addiction. The use of artificial intelligence is increasingly being utilized to address this problem. Data from online gambling platforms, such as betting volume, total bets, and time spent
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- Source: Plato Data Intelligence.
