Colorado natives Trey Parker and Matt Stone haven’t limited their interest in the state’s business community to resurrecting Casa Bonita. As Governor Jared Polis noted right before the creators of South Park announced that long-rumored deal in August, the two hometown heroes were about to kick off the Comedy Central show’s 25th season.

And episode two of the new South Park season, which aired on February 9, tears into the issue of racial inequity in the Colorado cannabis industry. “The Big Fix” starts in Denver, where the Colorado Convention Center is hosting the 2022 Cannabis Cultivators Expo.

A panelist at an event called the “Changing Face of Hemp Farming” delivers an ultimatum to the largely-white crowd: “We growers must face a harsh reality. Since the legalization of marijuana, communities of color — Black and Brown Coloradans, those most affected by the racist War on Drugs — have now been locked out of the wealth creation of the industry. Luckily, the public is starting to understand this unfairness. And many people are now talking about boycotting cannabis growers who are only white-owned. We are seeing a healthy and dramatic spike in consumers who demand that their marijuana be grown by those who understand the fight for social equity. The bottom line is this: A completely white-owned weed business these days just isn’t going to survive.”

While Colorado has long been a trailblazer in the cannabis realm, a role that peaked in late 2012, when the state’s voters…

Colorado natives Trey Parker and Matt Stone haven’t limited their interest in the state’s business community to resurrecting Casa Bonita. As Governor Jared Polis noted right before the creators of South Park announced that long-rumored deal in August, the two hometown heroes were about to kick off the Comedy Central show’s 25th season.

And episode two of the new South Park season, which aired on February 9, tears into the issue of racial inequity in the Colorado cannabis industry. “The Big Fix” starts in Denver, where the Colorado Convention Center is hosting the 2022 Cannabis Cultivators Expo.

A panelist at an event called the “Changing Face of Hemp Farming” delivers an ultimatum to the largely-white crowd: “We growers must face a harsh reality. Since the legalization of marijuana, communities of color — Black and Brown Coloradans, those most affected by the racist War on Drugs — have now been locked out of the wealth creation of the industry. Luckily, the public is starting to understand this unfairness. And many people are now talking about boycotting cannabis growers who are only white-owned. We are seeing a healthy and dramatic spike in consumers who demand that their marijuana be grown by those who understand the fight for social equity. The bottom line is this: A completely white-owned weed business these days just isn’t going to survive.”

While Colorado has long been a trailblazer in the cannabis realm, a role that peaked in late 2012, when the state’s voters…