Connect with us

Cannabis

Email Marketing Trends for 2021 | Cannabiz Media

Avatar

Published

on

Email marketing trends for 2021 across all industries (including the cannabis industry) are heavily influenced by the impact of COVID-19 throughout 2020. As more people worked from home in the past year, entire states went on lockdown, and quarantining became the new normal, communication changed – including email communication.

Email inboxes became more flooded than ever, yet email communication also became more important than ever. For marketers, communications won’t go back to pre-pandemic status in the near future (whether by choice or by necessity), and perhaps they never will.

As a result, marketers need to adapt, and understanding email marketing trends for 2021 is an important step to improve email communications and marketing results. Therefore, following are five key email marketing trends for 2021 that all cannabis businesses and cannabis-related businesses should consider while developing email marketing strategies and plans for the next 12 months.

1. Greater Focus on Finding the Right Tools and Resources

Email marketing isn’t easy. It takes time and a deep understanding of copywriting, consumer behavior, design, data intelligence and manipulation, strategic planning, and more. As more businesses had to rely on email marketing in 2020, a larger number of businesses of all sizes realized just how time-consuming and highly strategic email marketing truly is if you want to get good results.

Of course, there is always a focus on return on investment with any marketing tactic. Email marketing has always been a justifiable investment because it’s inexpensive compared to other marketing investments. As a result, businesses often invest in fewer resources and employees to manage it.

Unfortunately, this is a recipe for failure when it comes to email marketing. You could give anyone keys to a car and they could probably drive it, but they won’t all have the same skill, knowledge, or abilities to win a race. And they may not even be driving comparable cars – just as you may not be using a comparable email marketing tool to your competitors.

The phrase, “You get what you pay for,” applies not just to the email marketing tool you choose to use but also to the people you hire to use the tool and maximize your return on investment.

For example, there are a few cannabis license holder databases available, but none has the depth of information or the quality of reliable data that the Cannabiz Media License Database has.

Don’t just take my word for it. Listen to Cannabiz Media’s Cannacurio podcast to hear interviews with our clients or read the Client Spotlight articles to hear what clients have to say about the Cannabiz Media License Database.

2. Improving Send Time Optimization to Boost Recipient Engagement

With email inboxes getting full faster, send time optimization is essential to ensure your email marketing messages are actually seen by recipients. Furthermore, send time optimization is critical to help you send your campaigns when recipients are most likely to open and engage with them.

Engagement is so important for two reasons. First, the more that people positively engage with your messages by opening them, clicking links, filing them in folders, forwarding them to other people, and so on, the less likely your future email marketing messages will be routed to recipients’ spam folders by email service providers (ESPs) like Gmail, Outlook, and Apple Mail. ESPs equate a lack of engagement with unwanted messages, and to ESPs, unwanted messages are spam. It’s that simple.

Second, engagement is crucial to your email marketing results. If people don’t open your messages and click on the call-to-action (CTA) links in your messages, then you won’t get the conversions you need for a positive return on investment.

Keep in mind, conversions happen across the buying cycle and marketing funnel, such as middle of the funnel nurturing conversions like downloading an ebook to learn more about a topic related to recipients and your business or bottom of the funnel conversions like requesting a software demo or contacting a salesperson.

With all of that in mind, the importance of send time optimization in 2021 cannot be understated. Be sure to choose an email marketing tool that offers advanced send time optimization features.

For example, the Cannabiz Media License Database offers two advanced send time optimization features: list-based optimization and recipient-based optimization. Both use artificial intelligence and machine learning based on your account and your prior recipients’ behaviors to ensure your email campaigns are sent at the best time to maximize opens and engagement.

3. More Focus on Integrated Lifecycle Marketing (Including Email Marketing)

Today, consumers expect a seamless brand experience from one experience to the next. This includes email marketing. Therefore, email marketers in 2021 will work closely with diverse team members to ensure the brand experience happening in email campaigns is consistent with all other brand experiences.

Email marketing has become a vital part of the overall brand story, so it’s essential that you invest time into fully understanding your current and prospective customers in order to create the right brand experiences for each target audience.

The first step is to create buyer personas for each target audience within your broader current customer and prospective customer audiences. Once you understand who you need to communicate with, you can segment your email lists accordingly and create the most relevant, valuable content possible for each segmented target audience.

Ideally, integrated lifecycle marketing follows consumers as they move through the consumer buying cycle from not even knowing they have a problem that needs to be solved all the way through to making the final purchase decision and beyond.

However, you can’t create an integrated lifecycle marketing strategy if you don’t know who you target audiences are, so create your buyer personas!

4. More Consideration of Email Fatigue and Inbox Overload

As Beatriz Redondo Tejedor, Head of Content at MailJet (owned by Mailgun), recently wrote, “To avoid a decrease in engagement metrics, companies will need to ensure they are adding value and sending emails their subscribers really want to receive.” This echoes the number one thing that Google wants email senders to do (and the top way to stay out of spam), which is to only send messages that people want.

Email fatigue was a problem before 2020, and now, it’s an even bigger concern. Inbox overload is common today, so businesses need to work harder to send messages that are highly relevant to laser-focused lists.

Relevance is the most important thing. List segmentation doesn’t mean dividing a list up into smaller lists and then sending everyone the same generic message.

Email service providers have declared themselves the gatekeepers to keep unwanted email messages out of people’s inboxes, so the days of sending generic messages to large lists are over. Not only will your results be poor, but email service providers will start to associate your sending domain with spam, which means more and more of your email messages will go to spam.

To stay out of spam, boost engagement, and get the best results from your email marketing, you need to send unique content that is customized to each niche target audience.

5. Increasing Importance of Emotional Connections Beyond Transactional Relationships

Transactional relationships are things of the past. Today, most businesses can’t survive on transactional relationships. Instead, emotional connections that lead to brand relationships built on trust are the key to winning in the marketplace in 2021.

“Long gone are the days in which marketing emails could just be a collection of sales pitches and overly promotional copy,” warns Mailjet’s Tejedor. She’s 100% correct. Sales pitches are inauthentic, and consumers won’t accept this kind of impersonal self-promotion anymore.

Instead, you need to develop an email marketing strategy that leads your audience through the marketing funnel by building brand awareness and trust, nurturing the relationship, and then asking for a sale.

Email marketing requires a customer first strategy in 2021 with every message adding some kind of intrinsic value to recipients’ lives.

Key Takeaways about Email Marketing Trends for 2021

Email marketing has grown in popularity and with the Coronavirus pandemic of 2020, it evolved a bit differently than anyone could have anticipated over the past year. To be successful in 2021, understand and adapt to the trends that will directly affect your results: find the right tools and resources, improve send time optimization, focus on integrated lifecycle marketing, be mindful of inbox overload, and build emotional connections.

If you’d like to see how the Cannabiz Media License Database can help you connect with cannabis and hemp license holders for sales and email marketing, schedule a demo and see how it can help your business grow in 2021 and beyond.

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://www.cannabiz.media/blog/email-marketing-trends-for-2021

Cannabis

Irish start-up raises funds to get farmers to grow hemp using drones

Avatar

Published

on

An Irish start-up has just raised $5.3 million (€4.5 million) in financing to provide loans to farmers in Ireland and across the world to encourage them to grow hemp for use in cannabidiol (CBD) products.

Co Meath-based Greenheart CBD, which was founded by Paul Walsh and Mark Canavan two years ago, uses drones and artificial intelligence to help maximise crop cultivation by continually monitoring plant health.

The company, which previously secured a government licence to grow hemp with farmers in Co Wicklow, has developed a number of organic CBD products for consumers that have full traceability “from seed to shelf”.

CBD is the lesser-known compound found in the cannabis sativa plant; its more famous sibling, tetrahydrocannabinol, or THC, is the active ingredient in marijuana.

Having recently signed a major distribution contract with Uniphar to distribute its products, the company is now looking to expand its supply chain. It has managed to grow, in retail terms, $12 million worth of crop so far from 10 acres in Ireland but now wants to secure more hemp, particularly from the developing world.

Cannabis association

Despite the growing popularity of CBD products, many farmers find it difficult to obtain financing from banks for hemp production due to its connection with cannabis. Greenheart is therefore stepping in to lend directly to them via smart contracts, which are built on blockchain technology.

Farmers essentially sign up for a package that allows them to start growing hemp immediately. As well as seeds, they get a drone and other smart technology that allows them to produce the purest crop at a decent yield. Greenheart then buys the crop from them.

The drones are used to continually monitor the health of the crop, and they have retractable arms that can remove weeds, pick buds and so on.

“There hasn’t really been an upgrade in terms of technology in agriculture since the introduction of the tractor but I believe that drone technology could change everything,” said Mr Walsh.

A typical loan to a farmer using the company’s lending model could be anywhere between $500 to $50,000 over five years, with interest at 5 per cent. Greenheart estimates that a farmer in the developing world might typically realise $1,500 per annum from existing cash crops but that they could get $2,500 per crop cycle from an acre of CBD cultivation.

Full traceability

According to Mr Walsh, its model could transform the livelihoods of farmers while also giving the company access to the highest-quality hemp, while consumers get full traceability of products that aren’t harmful to the environment.

“Greenheart CBD has committed itself to making a difference in today’s world with a unique and original approach to helping smallholders climb from the poverty trap,” said Liam Robertson, chief executive of Alphabit Fund, which has led the $5.3 million fundraiser.

The company is shortly to publicly launch the Greenheart Punt, a digital token that can be bought and sold. The €5.3 million raised has come from investors buying some of these tokens with others to be made available more widely shortly. One punt is equivalent to $0.10 with 150 million tokens minted in total.

Those who have tokens will be able to use them to access Greenheart products at a significant discount. Money raised via the punt will also help the company finance the purchasing of new land for CBD production, and go towards building a decortication plant to enable an expansion into other product lines, including insulation materials and bio-plastics.

Greenheart is already in profit and has secured over 2,500 customers since it launched in January 2020.

Source : https://www.irishtimes.com/business/agribusiness-and-food/irish-start-up-raises-funds-to-get-farmers-to-grow-hemp-using-drones-1.4534453

Continue Reading

Cannabis

4 Tips to Market Your Marijuana Dispensary

Avatar

Published

on

Even Marijuana Needs Marketing

Marijuana has become a household name. It has already turned that page of history when speaking about weed or smoking it was considered illegal and was punishable. Nowadays, people have a more accepting attitude to the preferences of others and many of them advocate for diversity of opinions and choices. Marijuana, cannabis, and weed, in general, have always been the subject of hot debates, but one thing is clear. People need them for various reasons. Some use marijuana to get that feeling of satisfaction, to feel happy, while others opt for it for recreational purposes. This means that the owners of marijuana dispensaries and shops already have a long-developed customer base. The only thing remaining is to target them carefully and market your product correctly to win their loyalty and trust.

Tip #1. Personal Values

Surprisingly, personal values play a significant role in choosing marijuana over other types of relaxing and recreational activities. Studies have shown that young adults, especially, highly value their health and well-being. However, as this period is probably the most stressful among the others in the human lifespan, young adults very often need something to unwind and have some rest. For these purposes, they can choose weed. Research has shown that young adults consider marijuana healthier than alcohol, and it has become an essential part of their emotional wellness.

Tip #2. Teach New Ways

This can be very applicable to adults and baby boomers. Thinking that marijuana can be interested only to youngsters is the very right step to cutting down a large part of your potential buyers. It turns out that baby boomers have been also interested in marijuana for years; however, they refrained from using it due to societal constraints. As a result, the boomers might not be very well aware of the new and healthier ways to consume marijuana. The best approach here is to advertise and educate boomers on the health benefits of it. On the other hand, it would be great to train your staff to be welcoming to boomers. The latter usually seek information and are very keen on learning and trying something new.

Tip #3. Use Personas in Your Marketing

Personas are a very powerful tool when it comes to marketing. When you do market research, you will see that certain population groups are especially interested in your product. Those groups can be broken down into subgroups based on their gender, occupation, location, etc. For each of them, you can create a persona – a representative figure which accumulates the interests and the motives of these groups in one person. You can name her or him the way you want; the important thing here is that you can consider that persona’s internal frame of reference every time you present a new product. You can use him or her to find out whether that new offer will work for that particular group or not. Based on various reasons, like the frequency of their purchases or benefits they want to get, you can come up with something even better.

Tip #4. Use customized items.

Using custom-printed items would do a great favor to any marijuana dispensary. It is something that helps stand out and promote your business without putting much time and effort into creating something new. Ganjaprint, an all-inclusive store of custom-branded promotions for dispensaries and smoke shops provides a big variety of lighters, bags, matches, grinders, jars and rolling papers, and much more. The best thing about Ganjaprint is that the dispensary-owner can order its logo to be printed on any product, which will make it more recognizable and would differentiate it among the others. For example, Ganjaprint has already come up with designs for refillable custom clipper lighters with a 72-hour rush print offered. Using their website, you can order these lighters or any item that you want choosing the colors and the location.

Marijuana’s Four

By carefully using the tips above any shop owner can make sure that he/she targets the right audience and communicates the products in the right way. On one hand, knowing your customers and speaking in their language would serve the need to win their hearts. On the other hand, applying for the services of Ganjaprint and ordering your unique items will help your product be in use longer than any alternative to it.

Continue Reading

Cannabis

4 Tips to Market Your Marijuana Dispensary

Avatar

Published

on

Even Marijuana Needs Marketing

Marijuana has become a household name. It has already turned that page of history when speaking about weed or smoking it was considered illegal and was punishable. Nowadays, people have a more accepting attitude to the preferences of others and many of them advocate for diversity of opinions and choices. Marijuana, cannabis, and weed, in general, have always been the subject of hot debates, but one thing is clear. People need them for various reasons. Some use marijuana to get that feeling of satisfaction, to feel happy, while others opt for it for recreational purposes. This means that the owners of marijuana dispensaries and shops already have a long-developed customer base. The only thing remaining is to target them carefully and market your product correctly to win their loyalty and trust.

Tip #1. Personal Values

Surprisingly, personal values play a significant role in choosing marijuana over other types of relaxing and recreational activities. Studies have shown that young adults, especially, highly value their health and well-being. However, as this period is probably the most stressful among the others in the human lifespan, young adults very often need something to unwind and have some rest. For these purposes, they can choose weed. Research has shown that young adults consider marijuana healthier than alcohol, and it has become an essential part of their emotional wellness.

Tip #2. Teach New Ways

This can be very applicable to adults and baby boomers. Thinking that marijuana can be interested only to youngsters is the very right step to cutting down a large part of your potential buyers. It turns out that baby boomers have been also interested in marijuana for years; however, they refrained from using it due to societal constraints. As a result, the boomers might not be very well aware of the new and healthier ways to consume marijuana. The best approach here is to advertise and educate boomers on the health benefits of it. On the other hand, it would be great to train your staff to be welcoming to boomers. The latter usually seek information and are very keen on learning and trying something new.

Tip #3. Use Personas in Your Marketing

Personas are a very powerful tool when it comes to marketing. When you do market research, you will see that certain population groups are especially interested in your product. Those groups can be broken down into subgroups based on their gender, occupation, location, etc. For each of them, you can create a persona – a representative figure which accumulates the interests and the motives of these groups in one person. You can name her or him the way you want; the important thing here is that you can consider that persona’s internal frame of reference every time you present a new product. You can use him or her to find out whether that new offer will work for that particular group or not. Based on various reasons, like the frequency of their purchases or benefits they want to get, you can come up with something even better.

Tip #4. Use customized items.

Using custom-printed items would do a great favor to any marijuana dispensary. It is something that helps stand out and promote your business without putting much time and effort into creating something new. Ganjaprint, an all-inclusive store of custom-branded promotions for dispensaries and smoke shops provides a big variety of lighters, bags, matches, grinders, jars and rolling papers, and much more. The best thing about Ganjaprint is that the dispensary-owner can order its logo to be printed on any product, which will make it more recognizable and would differentiate it among the others. For example, Ganjaprint has already come up with designs for refillable custom clipper lighters with a 72-hour rush print offered. Using their website, you can order these lighters or any item that you want choosing the colors and the location.

Marijuana’s Four

By carefully using the tips above any shop owner can make sure that he/she targets the right audience and communicates the products in the right way. On one hand, knowing your customers and speaking in their language would serve the need to win their hearts. On the other hand, applying for the services of Ganjaprint and ordering your unique items will help your product be in use longer than any alternative to it.

source link:platodata

 

Continue Reading

Cannabis

Cannabiz Media Client Spotlight – Shield Compliance | Cannabiz Media

Avatar

Published

on

Be the first to know when new content like this is available!

Subscribe to our newsletter to get alerts about new posts, local news, and industry insights.

Shield Compliance is a comprehensive compliance management platform for banking cannabis-related businesses. The company’s focus is on transforming the way cannabis banks and legal marijuana financial institutions manage risk, comply with regulations, and satisfy operational demands across the United States.

Cannabiz Media recently spoke with Tony Repanich, President and Chief Operating Officer at Shield Compliance, to learn more about how he and his team use the Cannabiz Media License Database to support their business development, data intelligence, and license verification processes.

Why Does Shield Compliance Subscribe to the Cannabiz Media License Database?

Shield Compliance subscribes to the Cannabiz Media License Database for access to reliable industry intelligence and licensing data for the cannabis industry. “We rely on the Cannabiz Media License Database to bring information into our platform,” shares Tony Repanich. “It’s an important part of our license verification process and our licensed data set.”

Thanks to the reliable data in the Cannabiz Media platform, Tony and his team save a significant amount of the time and frustration previously required to find the data they need to do their jobs. 

Tony explains, “There are a lot of states that make it very difficult to get information about the licenses they’ve issued and the enforcement actions they’ve undertaken. Where we can get direct state integration to get data, we do that. However, where we need an additional uplift in terms of boots on the street or boots on the phone and keyboard to get the information from states that are more difficult to deal with, we rely on the Cannabiz Media License Database to bring that information into our platform.”

Bottom-line, Tony says, “The Cannabiz Media team has done a great job bringing together that information and having diligence around filling those gaps.”

What’s Next for Shield Compliance?

A big focus for Shield Compliance in the near future is its new onboarding solution. Tony explains, “We brought our new onboarding solution to market at the end of 2020, and it’s really helping our bankers streamline the onboarding process and creating a much better client experience. We’re really excited to get that in front of more bankers this year.”

With more states legalizing cannabis and launching new cannabis programs, Shield Compliance is focusing on future trends and the evolving industry. “We’re having a lot more conversations with bankers that we’ve never talked to in the past, like New York and New Jersey,” Tony shares. “We’re also having a lot more conversations with bankers about their willingness and ability to lend, which is great for the industry.”

For more information about Shield Compliance and to hear additional insights from Tony Repanich, follow the link and listen to Cannabiz Media’s recent Cannacurio podcast episode featuring Tony as the special guest.

To learn more about how subscribing to the Cannabiz Media License Database can help your business like it helps the team at Shield Compliance, follow the link and schedule a free demo.

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://www.cannabiz.media/blog/cannabiz-media-client-spotlight-shield-compliance

Continue Reading
Esports2 days ago

Free Fire World Series APK Download for Android

Esports4 days ago

DreamHack Online Open Ft. Fortnite April Edition – How To Register, Format, Dates, Prize Pool & More

Esports4 days ago

Hikaru Nakamura drops chessbae, apologizes for YouTube strike

Fintech5 days ago

Australia’s Peppermint Innovation signs agreement with the Philippine’s leading micro-financial services provider

Esports2 days ago

Dota 2: Top Mid Heroes of Patch 7.29

Esports5 days ago

Coven and Abomination highlight the new TFT Reckoning Traits

Esports4 days ago

Apex Legends update 1.65 brings five new LTMs for War Games

Esports3 days ago

Ludwig Closes Out Month-Long Streaming Marathon in First Place – Weekly Twitch Top 10s, April 5-11

Esports3 days ago

Position 5 Faceless Void is making waves in North American Dota 2 pubs after patch 7.29

Blockchain5 days ago

Stock-to-Flow-Analyse: Bitcoin bei 288.000 USD

Esports3 days ago

Fortnite: Patch Notes v16.20 – Off-Road Vehicle Mods, 50-Player Creative Lobbies, Bug Fixes & More

Esports4 days ago

Complete guide to romance and marriage in Stardew Valley

Fintech5 days ago

SME finance platform offers advanced commission product

Blockchain4 days ago

Welche Probleme bringen US-Bitcoin ETFs mit sich?

Blockchain4 days ago

Which crypto exchange platform is faster, coin transfer or Godex?

Esports4 days ago

TenZ on loan to Sentinels through Valorant Challengers Finals

Esports4 days ago

Wild Rift patch 2.2a brings tons of champion changes and the addition of Rammus later this month

Esports4 days ago

Epic Games Store lost $181 million & $273 million in 2019 and 2020

Esports4 days ago

flusha announces new CSGO roster featuring suNny and sergej

Blockchain5 days ago

Bitcoin Preis Update: Wochenschlusskurs bei über 60.000 USD

Trending