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Tag: brand story

How to Make Your Brand Stand Out When Amazon’s Your Marketing Competitor

Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics....

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Meet HeyGen AI, your new favorite video tool

In the world of video creation, HeyGen AI is a game-changer. It simplifies the complex video production process, making it accessible to everyone, regardless...

8 Critical Ingredients for Marketing Success

Good marketing looks seamless, but there is plenty going on behind the scenes. When you’re creating your business’s marketing mix, there are various tools...

U.S. Polo Assn. Launches Iconic Legends Campaign and Targets Billion-Dollar Opportunity in India

WEST PALM BEACH, FL and BENGALURU, INDIA, Aug 24, 2023 - (ACN Newswire) - U.S. Polo Assn., the official brand of the United States Polo Association, and Arvind...

How to Make an Ad: A 15-Step Guide [+Expert Tips]

Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. The challenge?...

Your Roadmap to Business Success

In the fast-paced and dynamic landscape of today’s business world, having a well-defined marketing strategy and sales plan is like having a compass...

The Benefits of OAO in an AI World

Key Points The growth of generative AI and AI tools brings convenience to marketers, but it also threatens brand narrative control and  consumer connections. Without brand...

SaaS Cost vs White Label Cost: Making the Right Choice for Your Business

In today’s digital landscape, businesses of all sizes are leveraging software solutions to streamline operations, enhance productivity, and improve customer...

7 Smart Ecommerce Customer Retention Strategies for 2023

The ecommerce industry has been growing rapidly. Thanks to no-code ecommerce platforms like Ecwid making it simpler for brands to take their business online, consumers today are spoilt...

How to Find the Perfect Name for Your Business! – Supply Chain Game Changer™

Most people used to agree with Julian Quinero that perfection is so far away that it’s only an opinion, including finding the perfect...

How to Build Consumer Loyalty

Ask any marketer with a basic grasp of the customer-acquisition process, and they’ll tell you it’s much cheaper to retain an existing customer than...

9 Types of Customer Needs: Identify and Meet Them

Key Points Customer needs are the various motivations for customer desire that lead up to a conversion or purchase decision. Some of the most common customer...

The MACH-6 Explained

Key Points The MACH-6, or 6-Level Marketing Asset Control Hierarchy, is our framework to guide your owned asset optimization strategy. The MACH-6 stacks assets according to...

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