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A Mantra for Early-Stage SaaS Startups




Early-stage SaaS founders should spend far more time executing instead of strategizing. The key to doing this lies in the mantra: Execute First; Optimize Later.

The urgency to execute is particularly true for making financing decisions. At Bigfoot Capital, we fund early-stage SaaS companies. Having spoken with 250+ Founders over the past year, there are a few different patterns that we’ve seen.

These patterns revolve around a surprising lack of:

  1. Commitment to acquiring capital.
  2. Urgency to close deals and bring in capital.
  3. Understanding of the capital raising process.

Many Founders are putting their businesses in a position of being undercapitalized on an ongoing basis and thereby unable to execute on growth opportunities. These findings have led us to wonder,

“Are Founders optimizing for the wrong outcomes and putting their companies at undue risk by doing so?”

If you’re a Founder and are wanting to avoid the undue risks associated with not having enough capital, here’s a mantra to live by.

Capital comes in many shapes and sizes

Tools come in different shapes and sizes.

If you’re assembling a chair, you may need to use different types of screwdrivers to get the job done. There are minor variations but they do the same job. They help you build.

This concept applies to business and is particularly relevant to capital. At the end of the day, capital is a tool for removing constraints and unlocking opportunities. Capital in many different forms along the way and ultimately manifests as cash to be put to work in your business.

Funding from credit cards turns into cash from friends and family and then from angel investors. Followed by the first institutional equity (seed) and initial institutional debt, this may just turn into growth-stage venture capital or private equity. From here, more debt capital is taken on and eventually an M&A event or IPO leading to a cash flowing company you hold onto.

One thing to remember is that the form (and cost) of capital changes along with the stage of your business.

Utilize the tool (cash), and put it to work for your business. This enables you to make the decision of whether or not you need more cash to refine the thing you are building. 

The gist? Capital for your SaaS startup is a means to accelerate growth and the only way you do that is by utilizing this tool. Execute first, optimize later.

Premature optimization applies to different aspects of business

The same concept applies to sales and marketing, hiring, and product development. The principle here is, in Facebook parlance, “Done is better than perfect.”

For Sales and Marketing, get to market and start learning what may work. Acquire customers, work to improve the economics, but don’t cut off opportunities out of the gates because they’re not performing to preconceived notions of perfection. Get the metrics some time to improve.

In Hiring, run a process, make a decision, and move forward. If it’s a disaster, solve for it then. As you grow, you’ll get better people.

With Product Development, ship product now, refactor later.

Focus on Capital

Evolutions in the type of capital you utilize in your business are inevitable. These changes happen over time and depend on how your company’s fundamentals and potential look when you go to the capital markets to procure funding.

There is a balance between being strategic and optimizing yourself out of a deal. Don’t get in the habit of doing the latter, especially not at the early stage. The capital raising process is inherently long and arduous.

It may take you nine months from thinking “I could use some capital” to actually bringing it in the door. So, you have to own the process and always be pushing it forward in a focused fashion. At a high-level, that looks like:

  1. Deciding how much capital you need and how you intend to use it to get somewhere (i.e., hitting milestones)
  2. Identifying what types of capital are actually available to your business at this stage and building your list to get in front of the players
  3. Getting to and negotiating a term sheet (or hopefully multiple). A BIG gate in any capital raise. Unless you have a term sheet, you really don’t have anything.
  4. Superserving post term sheet. Cliche alert: Time kills deals. So, ensure you and your team are hyper-responsive and organized. You’re not the only deal the capital provider is working on, so this will help you stand out and will make the capital provider feel better and better about the deal along the way.

Once you’ve acquired the capital necessary, go heads down executing in your business for the next 12-24 months, then resurface, rinse and repeat.

When you do resurface the capital conversation, hopefully you’ve actually hit your milestones, proven yourself to be a good steward of capital, and can achieve another successful financing with better terms, now you’re in a position to do a bit of optimization. The same rules apply though, don’t be pennywise and pound foolish.

Let’s Recap

The key to living by the mantra “execute first, optimize later” is simple: spend more time doing than planning (at least to start).

In the early-stages, you just don’t have enough resources to plan, plan, plan. This mix may shift for later stage companies with more breathing room. For those just getting things off the ground:

  • Iterate and optimize later
  • Move quickly and stay focused
  • Make decisions now and just commit
  • Recognize and utilize the tools at your disposal
  • If it turns out your decision was wrong, course correct

Be patient and give some time to for things to play out, and “let the dust settle” if you will. If after some time you find your company lacking the resources to get identified jobs done, go get those tools (capital).

At the end of the day, speed and certainty matter most when securing capital for your SaaS company. Be sure to “execute first, optimize later.”

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When to Target Low Search Volume Keywords




When to Target Low Search Volume Keywords

Going after the “low-hanging fruit” is common advice in the SEO world. Ranking for those terms will help you rank for bigger terms down the line, at least that’s the standard belief.

Do you think that’s true? 

There might be some truth to it, but there are many reasons to target low search volume keywords whether your site is brand-new or well-seasoned. 

In this guide, I’ll cover why low search volume keywords are crucial to SEO and show you how to find them.

Reasons to Target Low Volume Keywords

There are many scenarios where you would want to target low search volume keywords. Let’s take a look at six of my most prominent reasons. 

1. If User Intent Is High

User intent refers to the reason why someone is searching a specific phrase into Google. For example, when someone searches for the “best tennis shoes” versus “tennis shoes,” each of these keywords has a different intent. 

Someone who searches for the best tennis shoes is likely looking for reviews of tennis shoes. When we put that into Google, the results prove to be true. 

The majority of results Google provides are reviews of the best tennis shoes because that’s what people want. This tells us most people who search this phrase end up clicking reviews. 

If we change the search to “tennis shoes” the results are dramatically different. Now we’re not receiving results for reviews of shoes, but we’re receiving results of places to buy shoes and different brands instead. 

low search volume keywords user intent

What does this mean? 

It means the keyword “best tennis shoes” has an informational-based search intent. This could mean the person is interested in buying shoes but hasn’t entirely decided on a brand or a location to buy them. 

They might want to read reviews, surf the web, and shop around a little before making a final decision. 

When someone searches “tennis shoes,” it’s clear they’re ready to buy and they know what they want. This is considered transactional intent — meaning they want to make a purchase.

If we’re writing a review on the best tennis grips and we’re trying to get people who are researching rather than buying, we may want to target the following keywords. 

low search volume keywords on ubersuggest

The keyword “best tennis grips for sweaty hands” is a very specific keyword. Even though it only averages 140 searches per month, it could still be a worthwhile long-tail keyword because it’s highly targeted and the search intent is spot on. 

2. If Search Difficulty Is Low 

Search difficulty refers to how difficult it will be for you to rank for a specific keyword. One of the main reasons people target low keywords is because it’s easy for them to rank quickly without much work. 

If you refer back to the previous image, you’ll see “best tennis grips” has a search volume of 320 with a difficulty of 41. This means the keyword might be challenging to rank, and would require more backlinks and higher authority. 

The keyword below it, “best tennis grips for sweaty hands” will be much easier to rank for because it only has a search difficulty of 18. As you can see, it has a lower search volume, though. 

One of the basic principles of SEO is to find as many low competition keywords as possible and include them in your content as naturally as you can. By doing this, you might spread yourself wide over many different keywords, but they’re all low competition so you’ll be able to rank quickly, get traffic on your site, and increase your domain authority to begin to target more competitive keywords. 

3. If It’s a Long-Tail Keyword That Contains a High Volume Keyword 

low search volume long tail keywords

Take a look at the list of keywords above. These all have low search volume. If you look at the one highlighted with a rectangle around it, you’ll see it contains nine words, which makes it a “long-tail keyword.” Long-tail keywords are phrases that contain more than four words and oftentimes, they contain a high search volume keyword in the middle. 

That’s the case with this example. 

While “what is the best tennis racket for intermediate players” may only get 20 searches per month, the keyword “best tennis rackets” gets 8,100 searches per month. As a result, you may want to target these long-tail keywords and position an entire piece of content around them with the intent of eventually getting the high-volume keyword. 

When you’re starting out with a newer site or trying to grow an existing one, you’ll target these types of keywords that contain the high search volume keyword because they offer you a way to get both of them without having to go all in on the highly competitive phrase. The same goes for high search volume, low competition keywords. 

4. If You’re Covering a Niche Topic 

If we continue on with the tennis example, tennis is considered a niche topic. It’s something that doesn’t interest everyone, but those who enjoy it will want to know as much as possible about the sport. They’re highly interested in it and will spend a lot of money to purchase products to make them better at it. 

As a result, it is beneficial to go after low search volume keywords even if they don’t bring about a lot of traffic. Google is putting a lot more emphasis on the comprehensiveness of a website and rewarding those who cover topics to the fullest extent. 

In fact, a great example of this came in a 2021 update where they targeted affiliate websites with “thin content.” Thin content refers to pieces that don’t add a lot of value or personality to the products or services they promote. 

Affiliate marketing websites are notorious for this. 

Let’s say you have a site and you’re promoting tennis rackets on Amazon. Some affiliate sites will simply copy everything in the Amazon product description over to their site and slap an affiliate link on it. 

You can’t do this, according to Google. They refer to it as “scraped content” and while they won’t penalize you for it, they’re rewarding sites that add insight and interesting anecdotes in addition to product specifications. 

How does this tie into low search volume keywords and niche topics? 

Targeting low search volume keywords isn’t always about traffic. The goal of your site should be topic mastery and expertise. Google is paying a lot more attention to this nowadays. You can’t simply be the best keyword research expert and expect to rank right away anymore. 

Google wants to see you actually understand the topic and are passionate about it. As a result, you can cover extensive topics by researching low search volume keywords that provide a well-rounded piece of content for the reader. Doing so shows you not only understand SEO but understand the topic you’re covering as well. 

5. If It Has a Low Cost-Per-Click (CPC) 

low search volume CPC

The cost-per-click is the average cost an advertiser pays to get someone to click on their Google ad. If certain low search volume keywords also have a low cost per click you might want to target them because it would be easy for you to beat out the competition and get to the top of the SERP even if it’s only for 50 people a month. 

Keywords that have a high CPC are more competitive and will cost more to get you one click. For example, if you’re targeting a keyword with a $4.00 CPC, chances are you’ll have to have a large budget and be willing to pay more than that per click if you expect to get on the first page. 

That cost can add up quickly and it doesn’t mean a conversion. You’re paying more than $4.00 just to get someone to click through to your website. The rest is up to you. 

By going after low search volume keywords, there is less competition and the cost of getting someone to your website is lower.

6. For Link-Building Purposes 

We all know link building is an important piece of the SEO puzzle and acquiring as many high-quality backlinks as possible is crucial if you expect to ever rank for anything. One way a lot of people acquire backlinks is through manual outreach. 

You reach out to website owners in your niche to see if they’re interested in either including a link to your content on their site or fixing a broken link by replacing it with your great piece of content. 

For this to work, you need to have a great piece of content with traffic that shows the website owner you’re worth their time. 

A great way to do this is targeting a bunch of low search volume keywords that are relevant to your niche but might not be the most competitive. By doing so, you’re creating a piece of content that is topically relevant and interesting to the person you’re reaching out to. This increases the chances of them including a link on their site.

FAQs About Low Volume Keywords 

How to Determine Search Volume for Keywords?

Ubersuggest is a great tool and is pictured above in many of the images. All you need to do is input a phrase and the tool will provide relevant keywords as well as their search volume. 

What Is a Good Keyword Search Volume?

There’s really no specific volume because the goal is to find a keyword with as low competition by high search volume as possible. If you can do that, you’ll have an easier time ranking in a shorter amount of time. 

How to Find High Search, Low Competition Keywords?

Finding low search volume keywords with high traffic isn’t easy. If it was easy, you wouldn’t have thousands of people competing against each other, and we’d all get to rank for whatever keywords we wanted. Utilize Google Trends, research using tools like Ahrefs, and spy on your competition by seeing what keywords they rank for. 

How to Get Search Volume for Keywords? 

Finding the search volume of a keyword is as simple as punching it into one of the various tools. You can use Ubersuggest, Ahrefs, SEMRush, and even Google Keyword Planner. All of these tools will display search volume. Keep in mind these are estimates so the results may vary from tool to tool. 


Finding low search volume keywords is a great way to get traffic to your website whether you’re just starting out or making sure your site is topically relevant. There are many pieces to the SEO puzzle and we’re always trying to figure out how to get ahead of our competition. 

If you’re struggling to figure out keyword research and SEO, we can help. Be sure to keep these tips in mind as you conduct your research and put together the next list of keywords you plan to target. 

Do you think low search volume keywords can help you rank for higher search volume keywords? Let me know why in the comments.

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With $21M in funding, Code Ocean aims to help researchers replicate data-heavy science




Every branch of science is increasingly reliant on big data sets and analysis, which means a growing confusion of formats and platforms — more than inconvenient, this can hinder the process of peer review and replication of research. Code Ocean hopes to make it easier for scientists to collaborate by making a flexible, shareable format and platform for any and all data sets and methods, and it has raised a total of $21 million to build it out.

Certainly there’s an air of “Too many options? Try this one!” to this (and here’s the requisite relevant XKCD). But Code Ocean isn’t creating a competitor to successful tools like Jupyter or GitLab or Docker — it’s more of a small-scale container platform that lets you wrap up all the necessary components of your data and analysis in an easily shared format, whatever platform they live on natively.

The trouble appears when you need to share what you’re doing with another researcher, whether they’re on the bench next to you or at a university across the country. It’s important for replication purposes that data analysis — just like any other scientific technique — be done exactly the same way. But there’s no guarantee that your colleague will use the same structures, formats, notation, labels and so on.

That doesn’t mean it’s impossible to share your work, but it does add a lot of extra steps as would-be replicators or iterators check and double check that all the methods are the same, that the same versions of the same tools are being used in the same order, with the same settings, and so on. A tiny inconsistency can have major repercussions down the road.

Turns out this problem is similar in a way to how many cloud services are spun up. Software deployments can be as finicky as scientific experiments, and one solution to this is containers, which like tiny virtual machines include everything needed to accomplish a computing task, in a portable format compatible with many different setups. The idea is a natural one to transfer to the research world, where you can tie up all in one tidy package the data, the software used and the specific techniques and processes used to reach a given result. That, at least, is the pitch Code Ocean offers for its platform and “Compute Capsules.”

Diagram showing how a "compute capsule" includes code, environment, and data.

Image Credits: Code Ocean

Say you’re a microbiologist looking at the effectiveness of a promising compound on certain muscle cells. You’re working in R, writing in RStudio on an Ubuntu machine, and your data are such and such collected during an in vitro observation. While you would naturally declare all this when you publish, there’s no guarantee anyone has an Ubuntu laptop with a working RStudio setup around, so even if you provide all the code, it might be for nothing.

If, however, you put it on Code Ocean, like this, it makes all the relevant code available, and capable of being inspected and run unmodified with a click, or being fiddled with if a colleague is wondering about a certain piece. It works through a single link and web app, cross platform, and can even be embedded on a webpage like a document or video. (I’m going to try to do that below, but our backend is a little finicky. The capsule itself is here.)

More than that, though, the Compute Capsule can be repurposed by others with new data and modifications. Maybe the technique you put online is a general purpose RNA sequence analysis tool that works as long as you feed it properly formatted data, and that’s something others would have had to code from scratch in order to take advantage of some platforms.

Well, they can just clone your capsule, run it with their own data and get their own results in addition to verifying your own. This can be done via the Code Ocean website or just by downloading a zip file of the whole thing and getting it running on their own computer, if they happen to have a compatible setup. A few more example capsules can be found here.

Screenshot of the Code Ocean workbench environment.

Image Credits: Code Ocean

This sort of cross-pollination of research techniques is as old as science, but modern data-heavy experimentation often ends up siloed because it can’t easily be shared and verified even though the code is technically available. That means other researchers move on, build their own thing and further reinforce the silo system.

Right now there are about 2,000 public compute capsules on Code Ocean, most of which are associated with a published paper. Most have also been used by others, either to replicate or try something new, and some, like ultra-specific open source code libraries, have been used by thousands.

Naturally there are security concerns when working with proprietary or medically sensitive data, and the enterprise product allows the whole system to run on a private cloud platform. That way it would be more of an internal tool, and at major research institutions that in itself could be quite useful.

Code Ocean hopes that by being as inclusive as possible in terms of codebases, platforms, compute services and so on will make for a more collaborative environment at the cutting edge.

Clearly that ambition is shared by others, as the the company has raised $21 million so far, $6 million of which was in previously undisclosed investments and $15 million in an A round announced today. The A round was led by Battery Ventures, with Digitalis Ventures, EBSCO and Vaal Partners participating as well as numerous others.

The money will allow the company to further develop, scale and promote its platform. With luck they’ll soon find themselves among the rarefied air often breathed by this sort of savvy SaaS — necessary, deeply integrated and profitable.

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How to Decide on a Business Name: Tools, Tips, and Strategies




How to Decide on a Business Name: Tools, Tips, and Strategies

There are dozens of considerations entrepreneurs have to keep in mind when launching a new company, from the logo to the product to the packaging. The business name, however, may be the most important of all.

There are over 30 million small businesses in the U.S., according to the U.S Small Business Administration. That means you have to go above and beyond to stand out. The right name can help you do just that.

If you’re stuck on what to call your business or just want to make sure your chosen name ticks all the right boxes, I’m here to help.

In this article, I’ll cover my top tips for picking a winning business name, show some examples of what a great business name looks like, and even let you in on a sneaky way to get a load of business name ideas fast.

10 Tips to Pick a Business Name

Your business name can be almost anything you want it to be. As long as it’s legal and isn’t already in use, you’re good to go. However, there are several best practices most legal and marketing experts agree on.

I recommend the following tips to make sure your business gets off to the best start possible.

1. Ensure the Business Name Is Not Copyrighted or Trademarked

The first step in picking a business name is to make sure it doesn’t infringe any copyrights or trademarks. You can search copyright records and trademark records online.

I’d recommend going one step further and make sure it’s possible to trademark your brand name. You never know what the future will bring, after all. Even if you plan to keep your business small, I strongly recommend making sure it’s possible to copyright and trademark your brand.

Not doing so could land you in hot water years down the line. Just look at Apple. When Steve Jobs started the company, he chose Apple’s name because he was a fan of the Beatles (their recording label was called Apple Records).

There wasn’t any conflict initially because the two companies operated in completely separated industries. That was until Apple launched the iPod and the iTunes store, however. When they started operating in the same industry, Jobs quickly found himself saddled with a lawsuit.

2. Ensure the Business Name Isn’t Already Taken

This is a no-brainer, but it’s important to mention. Ideally, your business name will be unique and not used by any other business in existence. At the very least, it shouldn’t be used in any way by other companies operating in your industry.

A quick Google search can help you out here. If any results or domains come up that suggest another company is already using your name, either as a business name or as the name of one of their products, then it’s time to go back to the drawing board.

3. Ensure the Business Name Is Descriptive

You want customers to have an idea of what your business does just by hearing your name. You don’t have to know anything about TripAdvisor to know it is in the travel industry or that Burger King sells burgers.

Don’t be so descriptive that your name is downright boring, however. Seattle Plumber Inc. isn’t exactly inspiring and doesn’t separate your brand from any other plumbers in the city. First Call Plumbing is much catchier and easier to remember.

4. Make Sure the Matching Domain Name Is Available

Coming up with a brilliant business name is just the start. Before you can commit to it completely, make sure a matching domain name is available.

If it is, buy it.

If not, consider coming up with another business name. Having a domain name that is the exact match of your brand can be a real boost, particularly when it comes to SEO.

If your heart is set on a specific name, then all is not lost. There are several strategies you can use if your domain name is unavailable. Adding extra words or extending the name of your brand in your URL is becoming increasingly common.

5. Get Creative

This is your chance to embrace your inner copywriter and let your imagination and creativity run wild. Don’t be afraid to make something up. Almost three-quarters (72 percent) of the best brand names use made-up words or acronyms.

There are a couple of reasons for that. Firstly, existing words already mean something to many of your potential customers. You’ll need to decide whether this is a good or bad thing. Second, competitors may well be using the same or similar words.

6. Don’t Choose a Business Name That Is Hard to Pronounce or Spell

You’ll want your brand name to be accessible for everyone. That means no words that are impossible to pronounce when written down or easy to misspell.

While mixing up the letters or removing vowels from common words may look cool, it doesn’t help your customers find your business online. If customers can’t easily search for your business after hearing your name phonetically, there’s a good chance you’ll miss out on leads. You’ll also spend a lot of time spelling out your URL for customers.

7. Complete a Secretary of State Search

One way to make sure your business name is different from everyone else operating in your area is to complete a Secretary of State Search. Most states have a way to do this easily online, so it’s simply a matter of visiting your state’s website and typing in your proposed name.

If in doubt, ask your attorney for help. I’d also recommend searching in Delaware, even if you don’t live in that state. Delaware is a haven for company registrations, and so searching there helps ensure no businesses anywhere else in the country have similar names.

8. Get Feedback on the Business Name Before Making It Official

Test your business name out on your friends and family and get their feedback before committing to it. While you may think you’ve looked at your name from every angle, there’s a chance you’ve missed something.

If you’re not sure about a business name yet, give people a shortlist of your ideas and ask them to pick their favorite. If everyone agrees on the same one, you may just have found your new name.

9. Choose a Business Name That Isn’t Accidentally Offensive

Make sure your business name doesn’t mean something offensive in another language or as a slang term.

No self-respecting business owner would want to insult potential customers. Yet dozens of businesses do this without knowing it because of their business name.

Just because your business name isn’t offensive in your own country doesn’t mean it’s inoffensive everywhere. Any language or cultural issues can spell bad news for companies wanting to expand abroad.

Luckily, it’s never been easier to check whether your business name is offensive or not. Just head over to and enter your proposed name. The site will quickly find whether there are any potential issues.

10. Keep It Simple and Easy to Remember

Long, complicated business names are bad news. The shorter, catchier, and more memorable your name is, the better. Try to keep it under 20 characters for the sake of your URL and avoid combining more than three different words.

Examples of Great Business Names

Tips and guidelines aren’t always enough to get the creative juices flowing. That’s why I’ve compiled five examples of great business names below, along with a description of what makes them so good.

Hopefully, these will give you a jumping-off point.


Examples of Great Business Names - Google

In a parallel universe, someone is currently searching for something on BackRub. That’s the name Google was initially called because of the backlinks it used to rank websites. Eventually, they settled on Googol, a mathematical term for a number with a million zeros in it. The final brand name of Google was the result of a spelling error by an employee.

In the end, it worked out brilliantly. The name is catchy, creative, and random. “Google” is also easier to spell, remember and pronounce than Googol too.

Whole Foods Market

Examples of Great Business Names - Whole Foods

Whole Foods Market is the most descriptive name on this list, and that is part of the reason it’s so effective. It sends subtle signals that attract the brand’s target audience.

Choosing the word market rather than grocer or store was a stroke of genius in this regard. Market conjures up images of farmer’s markets and suggests the kind of well-off consumer Whole Foods’ targets.


Examples of Great Business Names - Lego

Lego is a simplified portmanteau of the Danish words leg godt meaning “play well.” Brilliantly, Lego also means “I put together,” so the name works on two levels.

Not only is the name descriptive for the native Danish market, but it also sounds great in other languages and doesn’t have any additional meanings.


Examples of Great Business Names - pepsi

Caleb Davis Bradham, the inventor of Pepsi, originally called his concoction Brad’s Drink. Thankfully, he rebranded three years later. Pepsi is derived from the word dyspepsia, which means indigestion as Bradham believed the drink aided digestion.

Pepsi is way more creative and memorable than Brad’s Drink. Perhaps most importantly, the new name in no way infringed on Coca-Cola, created just a handful of years earlier.


Examples of Great Business Names - Verizon

Verizon was formed in 2000 by the merger of Bell Atlantic and GTE. The business name combines the Latin word for truth, veritas, and horizon to signify the new company’s honest and forward-thinking nature. It’s creative, it has meaning, and it’s definitely memorable!

Use a Business Name Generator to Find Your Perfect Name

If you’re still stuck, help is at hand in the form of business name generators. There are plenty of software tools to help entrepreneurs quickly brainstorm business names.

Here are some to try:


Shopify is famous for helping small business owners thrive. Coming up with a brand name is no different. Enter a keyword into the search bar, and Shopify will instantly spit out 100 business names you can create a store from today.


Bookkeeping software Freshbooks has a pretty comprehensive business name generator that tailors recommendations based on your industry.

Start your search by choosing whether you operate in creative and marketing, legal or business services, trade, and home services, or IT. Enter a keyword, and Freshbooks will serve up three suggestions. You can ask for more suggestions or change your keyword to get a different batch of names.


Namelix is a free AI-powered business name generator. Enter one or several keywords to get started, then filter suggestions by name, length, and style. There are hundreds of names to scroll through and a mix of basic and premium names. Premium recommendations come with a logo and domain name attached to make building a brand easier.


The right name can impact your SEO, branding, and customer perception. Would Google be where it is now if it was called Backrub? I don’t think so.

The business landscape is becoming more competitive every day, and a great business name can help your brand stand out.

Take inspiration from some of the great business names already out there, and use a business name generator if necessary. Just make sure your business name sets you up for long-term growth.

What are you going to call your new business? Let me know in the comments!

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How to Find a Mentor Online




How to Find a Mentor Online

Success in many areas of life depends on personal and professional development, and finding a mentor can help.

You can’t successfully take the journey to personal and professional development alone.

Mentorship simply means a relationship between you (the mentee) and a more experienced person (mentor) that benefits your growth.

How to Find a Mentor

Finding the right mentor is never an easy task. However, if you know how to go about it, you could connect with the one who can transform your life. Here are a few tips on how to find a mentor:

Know What You’re Looking for in a Mentor

The first step in finding a mentor is having a clear picture of what you’re looking for. A few qualities to look for in a mentor include:

  • relevant knowledge, expertise, and experience
  • enthusiasm to impart their knowledge
  • ability to give honest feedback
  • empathy
  • passion for the field/skills you want to grow in

There may be many people who can mentor you. However, not all of them can do so successfully. As with any other relationship type, find someone who understands and is willing to invest in you.

Join a Mentorship Platform

There are several mentorship platforms created to help connect mentees to mentors.

Examples of such platforms include:


MentorCruise is one of the best mentorship platforms for those in tech, design, and business

One of its advantages is it’s a two-sided marketplace. Mentees can look for mentors and vice versa. Mentors set prices, usually $150 to $250 per month with a seven-day trial.


As the name suggests, GrowthMentor is a mentorship platform targeted at growth hackers.

GrowthMentor’s most significant selling point is the unlimited calls with mentors. You can also post help requests and have mentors reply to you. You get all this and more starting at $50 per month paid yearly.


Pelion connects developers to experienced mentors in their fields of expertise.

Featuring mentors from top tech companies worldwide, it’s one of the best mentorship platforms for those in tech. Mentors set prices, usually starting at $300 per month.


Clarity operates on a simple model where you browse through their community of experts and request a call with your mentor of choice. Unlike other platforms, you usually only work with a mentor briefly to solve an immediate problem.

Mentors set per-minute rates, as this method is done via a call rather than an ongoing mentorship setup.

Reach Out to Your Existing Network

One of the best ways of finding a mentor is to look within your existing network. Find some people in your network who have already achieved what you want to achieve. Make a list of those people, looking closely at each one to help you narrow your list.

Once you’ve established who will make for a suitable mentor, reach out to them, asking if they’d be willing to take you on as a mentee.

With this method, you don’t have to start a relationship from scratch or hope you and your mentor get along.

If you can’t think of someone you already know, though, reach out to other members of your network. They could potentially recommend a perfect match for you.

Go to Professional Networking Events

Professional networking events connect you to people in your exact industry who have the knowledge, skills, experience, and connections you need.

The key to finding a mentor at professional networking events is to attend as many events as possible. Observe experienced participants and take note of those who fit your desired mentor profile.

Find an Industry Meetup

Industry meetups are similar to professional networking events because they’re full of people in your field looking to learn more, but they’re not strictly about networking. Examples of industry meetups include:

  • conferences
  • networking and speaking events
  • trade shows

You can also consider attending informal meetups organized by players in your industry or created through online platforms like Meetup.

Attend Volunteer Events or Social Clubs

Volunteer events and social clubs let you meet new people and learn what’s important to them. While these may not necessarily be industry-specific, you never know who you may encounter—perhaps the person cleaning the kennel next to you at the animal rescue is an established person in your field!

Consistently attending volunteer events and social clubs could help you get to know the regulars. Doing this will help you see who will make a suitable mentor for you in a situation outside of work.

While this takes a lot of time on your part and may not work all the time, you could find yourself doing good for your community and having fun, if nothing else.

Use Social Media

Social media helps people worldwide and from all walks of life connect on an equal level.

That’s what makes it an excellent tool for finding mentors.

How to Find a Mentor - Use Social Media

Most social media platforms allow you to search using keywords and hashtags. These features make it easier to filter according to the specific criteria you’ve set for the type of mentor you need. You can then monitor your potential mentors’ activities to check for authenticity and engagement.

So which social media platforms are best for finding mentors?

The answer depends on which social media platforms are most popular in your industry. However, the platforms that are likely to help you find a mentor online are:

  • LinkedIn
  • Facebook (especially Facebook Groups)
  • Instagram
  • Reddit
  • GitHub

A word of advice: Never pitch your prospective mentor outright. To increase the chances of accepting you as a mentee, engage and interact with their posts first. You want them to know who you are and what you value.

4 Tips for Getting the Most of Your Mentorship

Finding the right mentor is only half of the mentorship equation. You must also know how to get the most out of your mentor/mentee relationship. Here are a few tips to help you do that:

1. Have a Goal for Your Mentorship

Sit down with your mentor to discuss what the outcome of the mentorship should be. Doing so will help both of you focus on what matters the most in the mentorship relationship. Without clear-cut goals, you won’t know whether you’re making progress or not.

2. Prepare for Your Sessions

Never attend a mentoring session without first preparing for it. Remember, these sessions are for your benefit, so you must put in the work to ensure you maximize the time your mentor is giving you. Before your meeting, you should:

  • Review the notes from your last meeting.
  • List down questions you want to ask.
  • Set goals for the upcoming meeting.

While it’s your mentor’s responsibility to impart knowledge, you should also play a role in driving the conversations.

3. Know How to Give Feedback

An essential aspect of your relationship with your mentor is the feedback process. While most feedback will come from them, there are several times when you’ll also be expected to provide feedback. Here are a few tips to help you do that:

  • Avoid vague statements—be specific.
  • Only give feedback when it’s solicited.
  • Be descriptive rather than evaluative.

You must also be honest with your feedback. Trying to sugar-coat feedback will only slow down the process. Don’t be rude, but be clear.

4. Learn to Take Constructive Criticism

Part of the growth process involves receiving criticism. Not all feedback you’ll get from your mentor will be positive. You must learn to accept and handle negative feedback well. It’s only when you are open and receptive to constructive criticism that you’ll get the most out of your relationship with your mentor.

Remember, though: Constructive criticism isn’t the same as destructive criticism. The former helps find solutions, while the latter only finds problems. Assume positive intent—maybe you and your mentor communicate differently, or one of you is simply having a bad day.

But, if you’re only finding problems and not solutions, seek a new mentor and kindly exit this relationship. There are plenty of mentors out there!

Why Should You Find a Mentor?

No matter where you are in your business or career, you could benefit from having a mentor.

You can have many mentors as long as their knowledge and experience don’t overlap too much. Each member of your group of mentors should bring something unique to the table.

A few reasons why you must consider finding a mentor include:

Expedite Your Progress

One of the most significant advantages of mentorship is it could speed up your progress toward a goal. Mentors help you avoid common mistakes many in your niche/industry make. They may also show you the right steps to take to get where you want to go. As a result, your progress could be faster.

Extend Your Network

Another reason to consider finding a mentor is it can help expand your professional network. A mentor who has been in the industry for a long time has likely made some valuable connections. Access to a mentor may grant you access to those connections.

Improve Your Professional Skills

One of the best ways to learn and improve a skill is to get someone to teach you. That’s precisely what mentors do. If you want to enhance your professional skills, mentorship may be the best way to go about it.

Widen Your View of Your Field, Niche, or Industry

A common frustration many face in business and on their career paths is hitting a plateau. This usually happens because of not seeing other alternatives and ways to grow. Thankfully, because a mentor can often see the bigger picture, they could advise you on continuing to move on an upward trajectory.

As you can see, mentorship has several benefits for both your personal and professional development.


Mentorship is an essential part of the success equation. Whether you want to master digital marketing, programming, or any other career discipline, the best way to develop yourself is through mentorship. No matter your field, industry, or even level of expertise, mentorship is one of the most effective ways to help you level up.

For that to happen, however, you must know how to find a mentor. Using the advice outlined above, you can improve the chances of finding the right mentor.

Have you ever gone through mentorship or mentored someone? What was the experience like?

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