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Tips for managing growth across iOS updates

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“I’ve seen startups spend thousands of dollars inefficiently as a result of not having optimal signal in their paid acquisition campaigns. I’ve also spent millions at companies such as Postmates refining our signal to the best possible state,” says growth marketer Jonathan Martinez in a guest column for Extra Crunch this week. “I’d like every startup to avoid the painful mistake of not having this set up correctly, instead making the most of every important ad dollar.”

The TechCrunch team has been busy this past week, especially with Disrupt next week and the iOS 15 release date quickly approaching. If you haven’t already registered for Disrupt, it’s not too late to get a ticket. We’re excited for all of the sessions, including “The Subtle Challenges of Assessing Product-Market Fit” on Tuesday, September 21 from 2:05 PM – 2:45 PM EDT the Extra Crunch stage. The marketing world was full steam ahead this past week, Martinez covered how to optimize signal and Miranda Halpern spoke with Vivek Sharma, CEO of Movable Ink about the impact that iOS 15 will have on email marketers. We also had guest posts from Bryan Dsouza of Grammarly and Xiaoyun TU of Brightpearl. More details below.

Help TechCrunch find the best growth marketers for startups.

Provide a recommendation in this quick survey and we’ll share the results with everybody.

If you didn’t already hear, we’re giving away one free ticket to Disrupt, through the Experts survey. Check out the schedule for Disrupt, and read on to learn about the giveaway details:

  • Have you already submitted a recommendation? That’s great — we’re counting all previous survey submissions as an entry for the Disrupt ticket.
  • We’ll also enter the next 100 survey submissions into the giveaway.
  • Do you want to submit 10 recommendations to increase your chance at winning? We love the enthusiasm, but we ask that you only submit one recommendation for each marketer that you’ve worked with.
  • Don’t know what to say in your recommendation? Start with what traits they had, what they did to help your company, how their work affected your business and go from there!
  • We manually go through all entries, so please don’t copy and paste the same response multiple times.
  • Have a question about the giveaway? Send us an email at [email protected].
  • The survey will stay open, but we won’t be counting submissions as entries to this giveaway after Sunday, September 19, 11:59 pm PT.

Marketer: Andrew Race, Juice
Recommended by: Orin Singh, Merchant Industry
Testimonial: “We were referred to Juice by a family friend of my company’s owner and as a personal courtesy they said they were giving us their best guy. Naturally we thought that is what everyone says but they were not kidding. Andrew was singularly leagues above our previous marketing company. Having someone so knowledgeable and willing to learn a new industry proved to be the turning point for us.”

In growth marketing, signal determines success: Martinez learned from his mistakes, and share the lessons learned with us. From selecting the signal, to how to enhance it, Martinez covers key aspects including how to take advantage of iOS 14. He says, “So how do you stay ahead and continue moving the needle on your growth marketing campaigns? First and foremost, constantly question the events you’re optimizing for. And second, leave no stone unturned.”

Marketers should plan for more DIY metrics as iOS 15 nears: The release of iOS 15 will change that playing field for marketers. They’ll have to rely on metrics that use zero and first-party data rather than relying on email open rates as the main metric. Miranda spoke with Sharma about how this release will impact the industry and what marketers should focus on. One tip from Sharma is, “Focus on down funnel metrics like clicks and conversions — that’s what it really comes down to and that’s the truest indicator of engagement.”

(Extra Crunch) Demand Curve: How to get social proof that grows your startup: Nick Costelloe, head of content at Demand Curve, dives into social proof and how startups can use it to their advantage. On social proof, Costelloe says, “Have you ever stopped to check out a restaurant because it had a large lineup out front? That wasn’t by chance. It’s common for restaurants to limit the size of their reception area. This forces people to wait outside, and the line signals to people walking past that the restaurant is so good it’s worth waiting for.”

(Extra Crunch) 5 things you need to win your first customer: Dsouza, product marketing lead at Grammarly, walks us through how to win your first customer. He includes explanations, how-tos, and practice use cases. Dsouza says,” . . .ask any founder what really proves their startup has taken off, and they will almost instantly say it’s when they win their first customer.”

(Extra Crunch) 4 ways to leverage ROAS to triple lead generation: TU, global director of demand generation at Brightpearl, walks us through ways to use return on advertising spending (ROAS). She says, “When you choose a return metric, you need to make sure it matches your company goal without taking ages to get the data.”

Tell us who your favorite startup growth marketing expert to work with is by filling out our survey.

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Source: https://techcrunch.com/2021/09/17/tips-for-managing-growth-across-ios-updates/

Startups

The 12 TikTok facts you should know

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Many people don’t understand the cause behind the hype in TikTok usage. All this exists even though many businesses and brands use it. You are totally out of the loop if you have never heard anything about TikTok. With the current internet, many apps and trends emerge every day. You can overlook many of these hypes, but you should be keen on TikTok and start getting TikTok followers. The spread of TikTok in the world can match a bush fire as it happens within a short period. It’s a social media platform where users can make and share short videos between 15 to 60 seconds. Here are the facts you need to know about this TikTok platform.

  1. It started in China

Many famous social media platforms like Instagram and YouTube started in the USA. TikTok came from China. It started as a Chinese project (Douyin) in 2016, the app’s name in Chinese. A vast Chinese technology company called Bytedance owns TikTok. The US tries very much to stop this Chinese social media platform from its fast growth globally. It’s the reason why Trump, the former American president, tried to block it out of the USA.

  1. Active TikTok users are over 800 million

It’s a colossal usage! The latest research shows that more than 800 billion people worldwide are active on it. The number is already more than that of LinkedIn, Twitter, and Snapchat.

If you thought TikTok was a lousy video platform for Gen Z, then you have to rethink. The app is gaining fame day and night, especially for the generation between 10 to 29 years.

  1. It’s the world’s most expensive startup

A private company Bytedance owns the TikTok platform. The company started in 2012, and in 2021, it’s the most valuable startup globally. The estimated value of Bytedance is over USD 75 billion. A startup is a company that is privately owned which makes it to lead. Most of the high companies in the world are not private entities. From the growth statistics, it’s evident that the Bytedance company is healthy. The firm valuation of the company indicates that TikTok will not get sold anytime soon. 

  1. TikTok focuses on Gen Z but not kids

TikTok holds the massive potential to cover all age groups and many continents. The most predominant group on the platform is the young ones. When compared to other social media platforms, TikTok has the youngest user base. Around 70% of the users are between 16 and 25, meaning that only 30% are 26 years and above. Many people ignore TikTok because of its demographics. It’s the reason why it’s a massive hub for the young. When Facebook came, it was an excellent platform for the young. The young generation switched to Instagram when the old started hanging on Facebook.

Many parents and grandparents aren’t aware of how TikTok works. It makes many young generations as early as 10 years stick to TikTok.

  1. 34% active posts every day

The activity level on TikTok is very high than on other platforms. More than 30% of the users post every day. If you need to grow your following, you have to post every day like on any other platform. The platform gives its users a unique and organic reach. Even if you don’t have followers, your post can go viral to reach millions of users.

  1. TikTok isn’t fake like Instagram

Browsing on TikTok makes you feel you are next to ordinary people. Most users on TikTok don’t love Instagram because of the highly polished aesthetic. The platform is more natural. Instagram influencers mainly use the big show-offs via entirely faked shots. The TikTok teenage influencers use it from the comfort of their seats or bedrooms. The platform users need honesty.

The Forbes statistics say that TikTok has overflowing niceness. It has vast comments that empower and encourage people.

  1. Localized content

Despite TikTok is a global app, it aims at raising and popularizing local content. Through such content, hashtags, and challenges, it concentrates on local trends. It makes it adorable to users. On TikTok, you can see content from anywhere in the world. Even if the person who posted the content isn’t your follower, you will see it. That’s why you don’t need a following to go viral with your excellent content.

  1. TikTok isn’t for lip sync only

Most people understand TikTok as musical.ly, a lip-synchronization app. At the end of 2017, after TikTok’s invention, the Bytedance company bought musical.ly. They merged the newly bought app with other features into TikTok. The TikTok videos are broader than the musically videos.

Conclusion

From any of the above factors and others not discussed, it’s evident that TikTok won’t die anytime soon. If you still can’t understand the cause of the TikTok ever-rising hype, download and use it. You will understand better.

Source: Plato Data Intelligence

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Crowdfunding

Watch Out for This Serious Startup Investing Red Flag

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Oftentimes in seed rounds, companies explain that they need to raise money before really getting the business started. This can be a serious red flag, depending on the situation.

If the company was founded months (or years) ago but has made little to no progress, that’s a bad sign. An example I came across recently is Emerging Fuels Technology. The company has created technology that turns carbon waste products into fuel. Emerging Fuels Technology was founded in 2007 and claims its products are commercially viable — but it still hasn’t made any sales. The founder also gave no timeline as to when its products will be commercialized. 

I much prefer investing in people who have at least bootstrapped in the very early days of the business — meaning they’ve built the business on a very tight budget, often using their own money. Any bootstrapped revenue is a good sign. It shows that the founders are scrappy and willing to get their hands dirty. 

Of course, if a company needs a big piece of equipment that costs $500,000, that could be another story. In cases like that, I look for founding teams that have a track record of making their ideas reality. 

If it comes down to choosing between a bootstrapped startup and one that is waiting for funding to get started, I’ll pick the former 99% of the time. Someone who has used elbow grease — or their own capital — to get things going is just a better bet.

The post Watch Out for This Serious Startup Investing Red Flag appeared first on Early Investing.

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Source: https://earlyinvesting.com/watch-out-this-serious-startup-investing-red-flag/

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Aerospace

TrustPoint raises $2 million for GPS alternative

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SAN FRANCISCO – TrustPoint Inc., a startup developing a global navigation satellite system (GNSS), has raised $2 million in seed funding from venture capital firm DCVC.

With the funding announced Oct. 18, TrustPoint plans to expand its engineering team, continue developing core technologies, including satellite payload testing, and extend key partnerships.

Heavy global reliance on GPS, Europe’s Galileo, Russia’s Glonass and China’s Beidou for everything from communications and transaction timing to maritime and aircraft navigation is prompting companies and government agencies to look for backups and alternatives.

TrustPoint founders Patrick Shannon, a former Astro Digital vice president, and Chris DeMay, former Hawkeye 360 founder and chief technology officer, said GPS alternatives are necessary because the current system is inaccurate, slow, unencrypted, and susceptible to jamming and spoofing. What’s more, GNSS systems alone are not precise enough for many of the emerging commercial applications like drone delivery, self-driving cars, urban air transportation and augmented reality, Shannon and DeMay said.

TrustPoint’s GNSS alternative is intended to provide government and commercial customers with improved service, security and reliability. Promised improvements “include better accuracy, quicker time to first fix, and anti-spoof and anti-jam capabilities,” according to the news release.

“NewSpace startups have been successfully revolutionizing a host of space applications, like launch, earth observation and communications for the past decade,” Patrick Shannon, TrustPoint co-founder and CEO, said in a statement. “Our effort to develop a fully commercial GNSS service is the logical next step to this trend, a much-needed layer of security for today’s GPS users, and an enabler for nascent applications in the autonomous navigation sector.”

DCVC Partner Chris Boshuizen, who led the firm’s investment in TrustPoint, said in a statement, “It’s easy to imagine TrustPoint’s innovative and fast-evolving commercial service alongside government GNSS, or even as the primary solution.”

Boshuizen, the former Planet CTO and co-founder who was one of the passengers on the recent Blue Origin New Shepard flight, will join the board of directors for TrustPoint, a firm based in Silicon Valley and Northern Virginia.

DCVC also has invested in radar satellite operator Capella Space and launch vehicle provider Rocket Lab.


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Source: https://spacenews.com/trustpoint-seed-round/

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Startups

Customer Acquisition: 5 Cost Effective Ways to Reach Customers Online

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Returning customers will spend 57% more money than new customers. However, this doesn’t mean that you must focus all your resources on keeping current customers.

You don’t have to spend a lot of money to reach new customers. The presence of online marketing platforms provides cheap marketing alternatives. Small businesses can now convert new leads without investing in an expensive marketing campaign.

So, how can you reach new customers? Here are five effective strategies for new customer acquisition.

  1. Use Social Proof

You’ve told your customers that your services and products are of the best quality. Yet, most people will believe your claims if another person praises your products or services. These individuals shouldn’t be associated with your company.

The majority of customers buy products recommended by their relatives or friends. It’s important that you request your current customers to provide their honest reviews of your products. You’ll then post positive customer testimonials on your website and social media platforms.

Social proof will increase your brand’s positive reputation and attract new customers.

  1. Use Chatbots

Interacting and answering customer questions is a time-consuming process for any busy marketer. However, you should get chatbot software to converse with and attract customers. The chatbot can answer common customer questions and introduce them to your business.

Unlike human agents, chatbots have a 24/7 online presence. They’ll be doing the job of your sales and marketing team members. You can also use AI to improve the chatbot’s responses to customer queries.

  1. Design Gated Content

If you’re creating good content, you can create restrictions around it. A person will only be able to read that content after they’ve filled a form. This is a smart method since customers will be providing their information in exchange for free content.

Your gated content can include reports, guides, and white papers. The content should be well-researched and present current information.

  1. Create an Optimized Website

Your websites should be popular and easily accessible if you want to attract more customers. You can create a marketing funnel on your website to categorize potential customers into segments. Targeted ads can then be shown to each segment of customers.

The websites should have visible calls-to-actions on every page. This call to action can appear at the bottom of your pages or as pop-ups.

You must also ensure that your website is mobile-friendly. Visitors to your website will only become customers if they get a good experience while browsing your website.

Learn more about these strategies by consulting a reputable SEO company.

  1. Create Attractive Social Media Profiles

Your social media followers should be the first people to know about your latest offerings. Therefore, there should be regular product highlights on your social media profiles. Images and videos must accompany these social media posts.

It’s also a good idea to connect your social media profiles to your website. For example, each social media post can have a link or call to action button to your website.

Use Customer Acquisition Strategies to Boost Sales

Customer acquisition is one of the most important things that any business can do. New customers will buy more products and services, and this will increase your overall sales. You can use affordable and straightforward strategies to attract new customers.

For more practical Tech and digital marketing tips, please read our other blogs.

 

Source: Plato Data Intelligence

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