If you had bought bitcoin ten years ago, today you could’ve expected an astronomical return of over a million percent. Investments in cryptocurrencies, including bitcoin, are attracting more and more people who seem to be completely unfamiliar with this field. There is nothing surprising in this: in times of crisis, when the ground is slipping from under your feet and no assets are seen as reliable, gold and digital currencies are your best bet. It is not for nothing that bitcoin was once dubbed “digital gold” – in many ways it really is the best way to describe the #1 digital asset. Judge for yourself: the number of BTCs is limited, it’ll always be extremely valuable, it can be sold at the best market price on thousands of sites, and it can act as a safe haven in times of crisis since its price does not directly correlate with stock market assets. No assets can give profits the way cryptocurrencies do, which, in recent years, have shown growth by hundreds and even thousands of percent. However, where the profit is high, the risk is also high, and the choice of a good platform for trading – a cryptocurrency exchange – becomes very important from the early stages of wanting to get into this field. On the one hand, the choice of crypto exchanges today is huge, on the other hand, not every one of them is easy to understand or reliable. A modern crypto exchange has strict security requirements and a set of tools that must satisfy both the pro and the beginner. About the Tidex Crypto Exchange: latest technology and a second wind The dark horse of 2022, claiming to be the leader in the field of cryptocurrency trading, is Tidex, an old-timer of the market, which has undergone a number of important updates this year. Tidex has changed its technical team, and with it came new ideas and important improvements in the technical core of the platform. The convenience of user interaction with the interface has grown. It has become more intuitive, its functionalities have grown as new tools that are necessary for trading professionals have been added. For beginners, the platform also looks like an ideal place to start working with cryptocurrencies, since it has several levels of interface complexity – unnecessary features can be turned off. The launch of the launchpad as a response to the market’s request Today, the crypto market is desperately short on projects in which investors could invest money. Yes, it might be developing very quickly, but demand is still much higher than supply. Therefore, the launch of a platform for conducting initial offers of project tokens is a sought-after niche that Tidex seeks to fill in response to the sharp market demand. This is not surprising, since more and more investors want to participate in IEOs today seeing how over the past few years, some tokens have given their owners a fabulous profit. The launchpad is a useful and profitable feature for all potential participants: for startups, it serves as a great opportunity to make themselves known, for investors, it can give them huge profits, and for the platform itself there are many factors such as the growth of the community and trading volumes, the expansion of token staking programs, etc. The Tidex team promises that the planned launchpad will become what the market has long been waiting for – a simple and convenient platform where as many as possible will be able to get access to early investments. Transition to the Metaverse Metaverse has almost become the main word in IT over the past few months. It’s impossible not to pay attention to this trend because even our good old Facebook is now known as Meta. The areas interested in creating their own metaverses go far beyond virtual services, and of course, companies associated with cryptocurrencies were among the first to pick up this trend. The Tidex team says that by the end of this year, the exchange will have its own metaverse, where users will be able to interact with the platform and each other on a whole new level. Of course, with the general interest in the metaverses, the introduction of this tool into the Tidex product pool will cause a serious influx of new customers and an increase in the value of the native token of the exchange, which will become the main currency in the world created. The Tidex team believes that the launch of metaverses that will eventually be able to communicate with each other will be a real impetus for the mass adoption of cryptocurrencies in the world. About the advantages of the Tidex cryptocurrency exchange: One of the lowest commissions on the market, which can be reduced to almost zero depending on the trading activity and the use of the native token of the exchange. The maximum commission is 0.2%. The deposit is free, withdrawal commissions are minimal in the market and vary depending on the asset. A huge pool of tools for professionals, a user-friendly TradingView terminal – no need to spend time learning, you can start trading right away. There are advanced charting features with the ability to visualize orders and positions, as well as price alerts. Tidex puts security above all: storage on the platform is 98% cold, in other terms, customer funds are not located on centralized servers but are stored offline in offline storage. Automatic DDoS protection is used, backups are updated daily, and two-factor authentication for users is required. On the website, you can exchange cryptocurrencies without a commission instantly. You can buy crypto for fiat directly from a bank card. Internal codes operate on the site: by generating a code, you can send money to another user as quickly, conveniently and safely as possible. There is no commission for sending and receiving codes. One of the coolest features of Tidex is its super-profitable staking. This is a way to earn money on coins that are added to a special wallet and, depending on the conditions, stay there for a specific amount of time. During this time, in exchange for providing liquidity to the site, the user receives a percentage of the coins in the vault. Now Tidex is staking the popular AAVE coin at 3.5% per day.
Over the past 12 months, just over 200 rounds for startups that feature NFT in their company description have closed, collectively raising over $2.6 billion in seed, venture or growth funding, per Crunchbase data.
Startups create products. After product-market fit, product teams hew the product roadmap from a panoply of options to the features best aligned with the company’s plans.
In much the same way, CEOs architect the organization that builds, markets, sells, and supports the product. When a business is ready to scale, a startup ought to develop an organizational roadmap. These roadmaps chart the growth of each organization within the business.
This schematic depicts a common structure for a marketing team at a later-stage company. A CMO manages the organization. Two lieutenants, a head of product marketing and a head of demand generation, enlist teams of various specialties.
The customer lifecycle team, product marketing team, and content team report to the head of product marketing. Other marketing disciplines are important - analyst relations, for example, but I’ve omitted them for simplicity.
The demand generation function is structured similarly. Managers of paid acquisition, organic acquisition, and marketing operations/systems report to the head of demand generation.
The question for early-stage startups is how to start building this structure. Who should be the first marketing hire? Most startups begin either with a product marketer or a demand generation specialist. Given the tightness of the labor market, the first hire is often market-driven: who’s available?
In many Series A and B companies, the early marketing organization numbers three people: a product marketer, a content person, and a demand generation specialist.
As the company scales, the heads of demand generation and product marketing join the team.
Some teams wait to staff these leaders, preferring to employ individual contributors first. Hiring doers first means more immediate impact to the organization with less initial investment, perhaps betting the initial recruit grows into the management role.
When creating a new business, it's important to get the basics right. This comprehensive description of everything entailed in a startup (with some real world examples) will get you on the right track.
This week our experts brought you the following insights based on their experience as investors, entrepreneurs & executives. Monday Ilias Hatzis our Greece-based crypto entrepreneur (Founder & CEO at Kryptonio a “keyless” non-custodial bitcoin and cryptocurrency wallet, that lets users manage bitcoin and crypto, without private keys or passwords and Weekly Columnist at Daily Fintech) @iliashatzis […]