180 views

In a group of marketer people, if you want to know the quickest way to spark an argument? Just talk about guest blogging! Some folks will say it’s a complete waste of effort. Others will rave about it and consider it a must-do for marketing.

Guest blogging can also be a great way to build high-quality backlinks, which helps with SEO (search engine optimization) in a trustworthy and long-lasting way. Many people say that Guest blogging can be a waste of time and resources if not done well. But done in the right way, it can be a super powerful tool to help you grow your business.  That’s why we put together this blog. In this blog, you’ll discover how choosing the Best Guest Posting Services can help you publish content that brings in more traffic to your own website and improves your SEO.

What is guest blogging?

Guest blogging means writing and sharing articles on other websites. These articles have your name on them and are often marked as being written by a “guest author” or a “contributor.” Sometimes, you might get paid for writing these posts, but not always. Some websites might give you other rewards, like a link to your own website or social media accounts.

What Makes a Great Guest Posting Service?

When you want to write a guest post for a website, you usually don’t have to pay for it. But there are rules you need to follow, and these rules can be different for each Guest Posting Services.

In general, guest posts shouldn’t be all about selling things. They’re more about teaching and sharing useful information. However, you can include some links to your own website along the way.

Usually, you shouldn’t talk too much about specific brands, but this can depend on the rules of the website you’re posting on. Sometimes, you can talk about your business, but not in a way that’s like an advertisement. You might share stories or examples from your own experiences. Also, you might mention your business when you talk about yourself as the author of the guest post.”

Check Who Visits the Website

Not all websites are created equal, especially for guest blogging. Here’s why picking the right one matters:

• Right Audience, Right Message: Imagine writing a fantastic article, but no one interested in your topic reads the website. Look for the Best Guest Posting Services with a monthly audience that matches your ideal customer.

• Getting Accepted: Websites often have guidelines for guest posts. If your topic strays too far from their usual content, they might reject it. Find a site that already covers your niche or something closely related.

• Exploring New Markets: Can you put a fresh twist on your content to reach a new audience? This could be a good way to tap into a different customer profile while still offering valuable information.

Check Their Website Traffic

Not all Guest Posting Agency share everything, but good guest blogging should be open about a few things:

• How many people visit? Look for stats on monthly visitors. This tells you how many people might see your article.

• Who reads their articles/blogs? Do they mostly attract people you want to reach (your target audience)?

• Do people actually read articles? Look for info on average page views. This shows if visitors just skim or actually engage with content.

If a website doesn’t share any of this info, that’s a warning sign. You want to write for sites with real readers who will be interested in your guest post.

Look at other Content on the Website

Here’s a great way to see if a guest posting site is a good fit: read some of their existing articles.

• Is it your niche? Look for content similar to what you write about. This shows they cover your area of expertise.

• Who are they talking to? Is the writing style and tone a good match for your target audience?

• Is your topic fresh? Have they already covered what you want to write about? Can you add a new angle or fresh perspective?

• Are the facts straight? Reliable sites avoid rumours and opinions as main sources. Look for well-researched content.

Check Their Social Media Reach

Guest Blogging Service can get a boost if the site shares your article on social media. Here’s what to look for:

• Social media muscles: See how many followers they have on Facebook, LinkedIn, Twitter, etc. More followers means more potential exposure for your article.

• Active online presence: Check if they post regularly. A dusty Twitter account with no recent activity isn’t ideal.

• What are people saying? Look at comments on their social media. Happy readers are a good sign, while negativity might be a red flag.

Find Sites with Analytics

Some Guest Blog Posting Service is a step ahead. They offer built-in tools to track how readers interact with your article. This is helpful because:

• You see who reads your work: Track how many people visit your post.

• Global audience? See if people from different countries are interested in your topic.

• Where do they come from? Find out if readers came from the guest posting site or elsewhere (maybe your own social media!).

• What clicks? Track where visitors click within your article to see what interests them most.

• This lets you see how well your guest post performs and gives you valuable insights, just like on your own website.

Check the Posting Benefits

Sure, a good website reputation is important. But you also want to get something out of guest posting.

Here are some things to consider:

• Look for sites that let you include a link to your own website in your author bio. This helps people learn more about you and your work.

• Ideally, the link in your bio can take readers to a specific page on your site, like a landing page with a special offer.

• Some sites highlight guest authors. This can help position you as an expert in your field.

• The best guest posting sites might even share your article on their social media channels, getting you even more exposure.

Guest posting should be a two-way street. You share your knowledge, and the website helps you reach a wider audience and establish yourself as an authority.

Conclusion

That’s it for our guide on guest blogging and finding the best guest posting services. If you’re into digital marketing, video marketing, social media marketing, and similar topics, we’re open to submissions. As a top Digital Marketing Agency, The w3era is known for publishing top-notch content regularly. We’ve built an audience of professionals who are always looking for blogs about digital marketing trends and best practices—and your article could be the next one they discover. We’ve written plenty of guest posts and offer affordable Guest Posting Services Packages. We’ve even turned it into a link-building business and frequently write guest posts for our clients.

Related Blogs
Top 7 Guest Posting Mistakes to Avoid in 2024