Used car marketplace Motorway has launched a new campaign featuring genuine customer stories.
This new campaign builds on Motorway’s previous ‘Dealers Compete’ campaign which drove understanding and awareness of Motorway’s proposition. It is now focussing on the competitive deals on offer when dealers compete on Motorway.
Motorway’s new campaign launches today with two new television ads featuring stories taken from Motorway customers themselves.
The first features Jen’s story: the TV spot opens with Jen working from home who chooses to sell one of the family’s cars on Motorway from her phone.
In the second spot, Ian is made redundant and decides to sell his car on Motorway and is surprised to see the winning bid is more than he was expecting.
In addition to the television, Motorway’s through-the-line campaign includes radio, social and OOH.
Rachael Halliday, brand marketing director at Motorway, said: “At Motorway, everyday we connect private sellers with our nationwide network of dealers, giving both sides of the market a great price. And for our next campaign, we’re showcasing real customer stories to share the positive experiences our sellers have had when they’ve sold the Motorway way.
“By giving these success stories a platform we’re confident this campaign will drive greater awareness, connect with an even wider audience and arm us with an even stronger stream of premium, used-car stock for our dealer partners to choose from. We are committed to supporting our dealer partners and this is just one of the ways we’ll be helping them to drive profitable growth for their businesses in 2024.”
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- Source: https://www.am-online.com/news/digital-marketing/2024/01/12/motorway-launches-inspirational-customer-wins-through-tv-ad-campaign
