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Here’s how online shoppers are finding inspirationHere’s how online shoppers are finding inspirationDirector of Marketing, Commerce
People shop across Google more than a billion times a day — and we have a pretty good sense of what they’re browsing for. For instance, our Search data shows that the early 2000’s are having a moment. We’re seeing increased search interest in “Y2k fashion” and products like bucket hats and ankle bracelets. Also popular? The iconic Clinique “Happy” perfume, Prada crochet bags and linen pants.
While we know what’s trending, we also wanted to understand how people find inspiration when they’re shopping for lifestyle products. So we surveyed 2,000 U.S. shoppers of apparel, beauty and home decor for our first Inspired Shopping Report. Read on to find out what we learned.
Shopping isn’t always a checklist
According to our findings, most fashion, beauty and home shoppers spend up to two weeks researching products before they buy them. Many, though, are shopping online just for fun — 65% say they often or sometimes shop or browse online when they’re not looking for anything in particular. To help make online shopping even easier and more entertaining, we recently added more browsable search results for fashion and apparel shopping queries. So when you search for chunky loafers, a lime green dress or a raffia bag on Google, you’ll scroll through a visual feed with various colors and styles — alongside other helpful information like local shops, style guides and videos.
Apparel queries on Search show a more visual display of products
Inspiration can strike anywhere
We know shopping inspiration can strike at any moment. In fact, 60% of shoppers say they often or sometimes get inspired or prompted to buy something even when they aren’t actively shopping. That can come from spotting great street style: 39% of shoppers say they often or sometimes look for a specific outfit online after they see someone wearing it. Or it can come from browsing online: 48% of shoppers have taken a screenshot of a piece of clothing, accessory or home decor item they liked (and 70% of them say they’ve searched for or bought it afterwards). Google Lens can help you shop for looks as soon as you spot them. Just snap a photo or screenshot and you’ll find exact or similar results to shop from.
Sometimes words aren’t enough
We know it can be hard to find what you’re looking for using words alone, even when you do have an image — like that multi-colored, metallic floral wallpaper you took a photo of that would go perfectly with your living room rug. Half of shoppers say they often or sometimes have failed to find a specific piece of clothing or furniture online after trying to describe it with just words. And 66% of shoppers wished they could find an item in a different color or print.
To help you track down those super specific pieces, we’re introducing an entirely new way to search — using text and images at the same time. With multisearch on Lens, you can better uncover the products you’re looking for even when you don’t have all the words to describe them. For example, you might be on the lookout for a scarf in the same pattern as one of your handbags. Just snap a photo of the patterned handbag on Lens and add the query “scarf” to complete your look. Or take a photo of your favorite heels and add the query “flats” to find a more comfortable version.
With multisearch on Lens, you can search with both images and text at the same time
Trying before you buy matters
It’s not always possible to make it to the store and try something on before you buy it — but it matters. Among online beauty shoppers, more than 60% have decided not to purchase a beauty or cosmetic item online because they didn’t know what color or shade to choose, and 41% have decided to return an item because it was the wrong shade. With AR Beauty experiences, you can virtually discover and “try on” thousands of products from brands like Maybelline New York, M.A.C. and Charlotte Tilbury — helping you make more informed decisions. And now, shoppers can try on cosmetics from a variety of brands carried at Ulta Beauty right in Google Search. Just search for a product, like the Morphe Matte Liquid Lipstick or Kylie Cosmetics High Gloss, and find the best shade for you.
Google’s AR Beauty experience features products from Ulta Beauty
No matter where you find your shopping inspiration, we hope these features and tools help you discover new products, compare different options and ultimately make the perfect purchase.
Every Nintendo Switch Joy-Con Color Released So Far
The Nintendo Switch continues to be a massive hit more than five years after its launch. It's a console that's perfect for use at home or when you're on the go. One of the cleverest elements of the Switch's design are the Joy-Con--detachable controllers that amplify the hybrid nature of this hardware. That detachable focus also gives the Switch a highly-customizable format, one that Nintendo has capitalized on over the years with special-edition console bundles and unique controller color schemes.
While beauty is in the eye of the beholder, every Joy-Con does look great when in hand. Whether it be standard gray or vibrant green, they're eye-pleasing expressions of creativity. We've gathered up every official release below, just in case you felt like taking a tour through Switch history. Some of these sets are hard to find nowadays for a number of reasons, so completing your North American isn't super straightforward. And yes, sometimes Switch owners do have to purchase new pairs of Joy-Con not because they want a new color scheme but due to the unfortunate issue of Joy-Con drift. At least Joy-Con controllers look cool, right?
Original Gray Joy-Con
While it's easily the plainest color possible for a console that's capable of transmitting beautifully vibrant images, the gray Joy-Con still have an air of sophistication and quality to them. Nondescript and classy, it's the best shade of gray that Nintendo could have chosen when the Switch first hit the market, and five years later, they're still a handsome pair.
Original Neon Red and Blue Joy-Con
On the other side of the fence, the original Neon Red and Blue Joy-Con simply screamed "Nintendo" as loud as they could from a nearby mountaintop. Compared to the glossy and matte black color schemes chosen by Sony and Microsoft for their controllers, these Joy-Con stood out from the pack as they blended a unique design with eye-catching colors.
Super Smash Bros. Ultimate Gray Joy-Con
For those of you who wanted the gray Joy-Con with a hint of flair but didn't want it to be too flagrant, this Super Smash Bros. Ultimate controller would meet those very specific needs! A splash of 90- and 180-degree gray lines that tie into the game, the same gray aesthetic as the original Joy-Con, and a reminder that drab can be delightful were hallmarks of this design.
Pikachu and Eevee Pokemon Let's Go! Joy-Con
The special-edition Joy-Con for Pokemon Let's Go Eevee and Pikachu were…kind of weird. With both of them attached, the end result looked like a caramel bar in your left hand and a slice of custard cake in your right hand. Still, the colors looked great and unusual, so they had some charm.
Super Mario Red Joy-Con
How red can a Joy-Con get? Really really red as evidenced by these Super Mario-themed special-edition controllers. Dashing in their bright crimson design, this pair of peripherals were perfect for expressing your fondness for Nintendo's favorite plumber, and they stood out from a mile away with their daring design. These red Joy-Con were only available with the Mario Red and Blue edition Nintendo Switch console, which came with a matching red console, dock, and carrying case. While you can't find this console for retail price nowadays, it's not as expensive as you might expect through third-party sellers.
Neon Pink and Green Joy-Con
You don't see a watermelon combination of pink and green too often when it comes to accessories, but this daring combo of primary colors found a perfect home with the Nintendo Switch. More neon than the set of Blade Runner, this duo made for a delightful pairing on the hybrid console.
Neon Yellow Joy-Con
They're…yellow Joy-Cons. I honestly don't know what else I can add to that revelation, other than the fun fact painting your room in the color is great because studies have shown that it can stimulate the mind. Or make you crave a banana for some unknown reason. Science. Unfortunately, a pair of Neon Yellow Joy-Con aren't available for retail price nowadays. Though you can still get a Neon Yellow right Joy-Con paired with a different color.
Neon Blue And Yellow Joy-Cons
They might be considered clashing colors, but there's something oddly mesmerizing about having both blue and yellow Joy-Con on a single Switch. Great for drawing attention and being visually upsetting when presented to a pedantic art school teacher.
Neon Green Joy-Con
These aren't just Neon Green Joy-Con, they're a pair of controllers that celebrate the true star of Nintendo, Luigi. Specifically, this peripheral pairing was a Best Buy-exclusive that released close to Luigi's Mansion 3's launch. They kind of look like Gooigi, the delightful pile of goop that looks like Luigi. As you might expect, these Joy-Con aren't available to purchase at retail price any longer.
Neon Purple And Orange Joy-Cons
Rounding out the neon collection of Joy-Con in bright purple and orange, this duo might just be the most vibrant of the lot! Plus, they're obviously Wario-approved.
Animal Crossing: New Horizons Joy-Con
Sure, you've seen the blue and green controllers on this list already, but they sport a shade of color that's more energetic than a raccoon after it discovered sugar. The Animal Crossing controllers on the other hand are pure visual relaxation with its more muted usage of those colors, although if you want a pair, you'll need to shell out some cash for the Animal Crossing: New Horizons Switch bundle that they came with. Thankfully, the "limited-edition console" is still readily available at major retailers for its standard $300 list price.
Fortnite Limited Edition Joy-Con
Functionally identical to the Neon Yellow and Blue Joy-Con, the only other extra to tie into Fortnite was an image of the battle royale's iconic party bus on the right-hand controller, which was later replaced by the face of that creepy banana fella. There was also some included DLC such as 500 VBucks and the Fleet Force bundle, but otherwise these Joy-Cons were exhibiting some big Malibu Stacy new hat energy. You can still purchase them now for slightly above retail price.
The Legend of Zelda: Skyward Sword HD Joy-Con
Now we're talking unique! The Skyward Sword Joy-Con consists of a left controller with a serene blue finish, while the right controller has a royal purple color scheme. Each controller also has Zelda iconography present, such as Triforce and Link symbols that emphasize the Hyrulian heritage to make them stand out. You don't need to buy a brand-new console to own them either, as this pair of Joy-Con was released alongside Skyward Sword HD and sold for the regular $80 price. It's not always easy to find the Skyward Sword Joy-Con in stock, but they pop up at various retailers every few weeks or so.
NES Joy-Con
While these controllers sported a premium price--$200 to be exact--they still deserve a spot on this list for being an incredible representation of the NES era. A much better application of the color gray that's capped off by vintage design elements and red face buttons, they're the perfect devices to use when you're reliving Nintendo's past with Switch Online games.
Monster Hunter Rise Joy-Cons
To celebrate the launch of Monster Hunter Rise on the Switch, Nintendo released a special-edition console bundle that was pure art. The game's unique aesthetic looked like it had been carved into the Switch and its dock, while the Joy-Con controllers took the default gray base and added some exotic pizzazz to them with even more etchings and elegant lines. Much like the Mario Switch bundle, the Monster Hunter Rise special-edition console isn't available for retail price these days. You can, however, purchase the console at a premium from third-party sellers. Big Monster Hunter fans may still be interested, especially since it also comes with a digital copy of the game.
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