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Black Friday and Cyber Monday B2B Email Marketing – What to Send and When | Cannabiz Media

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Black Friday and Cyber Monday provide great opportunities for businesses to connect with consumers and drive incremental sales leading up to the end of the year. When you’re sending email marketing campaigns to business-to-business (B2B) audiences, like cannabis license holders, there are some unique things to consider, which can increase your chances of success.

However, one thing that doesn’t change when it comes to Black Friday and Cyber Monday email marketing is the process that leads to success:

  1. Build anticipation
  2. Create a sense of urgency
  3. Prove the value of your messages and offers

Your holiday campaigns must do the three things listed above, or they’ll fail. Building excitement, tapping into the fear of missing out (FOMO), establishing a finite timeframe to act within, and proving that by acting, your audience will get something that is truly worthwhile are all critical to generating engagement and conversions in Black Friday and Cyber Monday email marketing initiatives.

Key Steps to Get the Best Black Friday and Cyber Monday Email Marketing Results

Before you start writing and sending email campaigns for Black Friday or Cyber Monday, you need to do some prep work and planning. Specifically, there are several key steps you should follow to ensure your campaigns are optimized to deliver the best results. Let’s take a closer look at each one.

Warm up Your Domain

If you’re using your own domain to send your email marketing messages and you plan to increase the frequency or volume of campaigns you send during the holidays, then you should definitely warm up your domain first.

The reason to do a domain warmup is simple. Email service providers (ESPs) – like Google, Outlook, Apple, and so on – use your sending history to determine whether or not you’re sending messages people actually want or you’re sending spammy, unwanted messages. If you’ve been consistently sending a certain number of messages on a consistent schedule for months and suddenly, you send a bunch of messages to larger lists or on an erratic schedule, that unusual behavior could be misinterpreted by ESPs as spam.

With that in mind, start building up your sending frequency and volume (depending on your holiday email marketing plans) so your ramped up sending patterns don’t look out of character for you. For example, you could increase your volume and frequency every week or every few days leading up to your holiday email push.

You don’t want your holiday messages to go to spam folders simply because you didn’t warm up your domain and “warn” ESPs that you’ll be sending more often and to larger lists.

It’s important to note here that some email experts believe it might make sense to send fewer messages during the 2020 holiday season in order to protect your domain reputation. In a recent webinar, the email experts at Mailgun warned that with pandemic-related quarantines and more people working and shopping from home this year, the number of email marketing messages sent during the last two months of the year is expected to skyrocket well above other years.

As a result, there may be too many messages for recipients to open and engage with. As you know, ESPs view a lack of recipient engagement with your messages as a sign that you’re not sending content people want, and it could hurt the future deliverability of your email campaigns. With that in mind, monitor recipient engagement with your holiday messages closely and adjust your mailing schedule as needed.

Define Your Target Audiences

Who do you want to connect with, and who is most likely to be interested in your Black Friday and Cyber Monday messages and offers? It’s imperative that you create buyer personas and segment your lists effectively to get the best results for your campaigns (and stay out of the spam folder).

The key to email marketing success at any time during the year is to send the most relevant messages possible to the right audiences, and to do it, you need to create small, segmented lists.

Keep in mind, email inboxes are bombarded with messages during the holidays, so to stand out from the clutter, you need to send messages and offers that deliver more value than any other time of year. People expect more value, big discounts, and so on during the holidays, so be strategic and make sure your messages and offers excite your recipients rather than bore them.

Plan Your Schedule in Four Phases

It’s important to consider your recipients’ schedules when you’re mailing to B2B audiences during the holidays. For example, if you’re sending messages to cannabis license holders through the email marketing tool in the Cannabiz Media License Database, will they be working and actively checking their email inboxes on Black Friday and Cyber Monday?

If not, you need to get creative with your email campaigns. Consider promoting Black Friday Week and Cyber Monday Week to ensure you have a chance to connect with people when they’re working and are more likely to see your messages. With this strategy, you’ll need to spread out your email marketing schedule throughout the month of November rather than focus your mailing schedule on just a few days or a single week during the month.

No matter how many days or weeks you schedule messages, you need to include content in your messages that follows four phases in order for your Black Friday and Cyber Monday email marketing to be successful. Those four phases are:

  1. Early Teaser (e.g., Black Friday is Coming or Cyber Monday is Coming)
  2. Coming Soon / Sneak Peek (e.g., Here’s a Sneak Peek at Black Friday Deals)
  3. Now / Hurry (e.g., Black Friday Discounts Start Right Now)
  4. Last Chance / Time is Running Out (e.g., Only 2 Hours Left to Get Your Black Friday Sale Prices)

Specifically, you need to tease your special Black Friday and Cyber Monday offers early to start building anticipation and continue to build excitement in your coming soon messages. When Black Friday or Cyber Monday arrive, you create a sense of urgency with now/hurry and last chance messages.

Send Your Campaigns at the Best Times

Considering when B2B recipients will be working and looking at their business email messages is just one part of determining when to send your holiday campaigns. You also need to consider your full mailing schedule and the optimal days of the week and time of day to send each campaign.

To choose the best days and times to send your messages, use the Best Time of Day heat map in the Cannabiz Media License Database to find the day and time when the campaigns you’ve sent in the past have gotten the most engagement. As shown in the image below, the best times and days to send messages for this sender are displayed in dark blue.

Cannabiz Media Best Time of Day Heatmap

Cannabiz Media’s client-specific heat map tool is extremely useful to ensure your messages have the highest chance of being seen, opened, and read.

Key Takeaways about Black Friday and Cyber Monday B2B Email Marketing

If you use the tips introduced in this article, follow the four schedule phases to increase anticipation and urgency, and send relevant messages that recipients believe are valuable to them, you should get high engagement and results from your Black Friday and Cyber Monday email marketing campaigns.

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://www.cannabiz.media/blog/black-friday-and-cyber-monday-b2b-email-marketing-what-to-send-and-when

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Irish start-up raises funds to get farmers to grow hemp using drones

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An Irish start-up has just raised $5.3 million (€4.5 million) in financing to provide loans to farmers in Ireland and across the world to encourage them to grow hemp for use in cannabidiol (CBD) products.

Co Meath-based Greenheart CBD, which was founded by Paul Walsh and Mark Canavan two years ago, uses drones and artificial intelligence to help maximise crop cultivation by continually monitoring plant health.

The company, which previously secured a government licence to grow hemp with farmers in Co Wicklow, has developed a number of organic CBD products for consumers that have full traceability “from seed to shelf”.

CBD is the lesser-known compound found in the cannabis sativa plant; its more famous sibling, tetrahydrocannabinol, or THC, is the active ingredient in marijuana.

Having recently signed a major distribution contract with Uniphar to distribute its products, the company is now looking to expand its supply chain. It has managed to grow, in retail terms, $12 million worth of crop so far from 10 acres in Ireland but now wants to secure more hemp, particularly from the developing world.

Cannabis association

Despite the growing popularity of CBD products, many farmers find it difficult to obtain financing from banks for hemp production due to its connection with cannabis. Greenheart is therefore stepping in to lend directly to them via smart contracts, which are built on blockchain technology.

Farmers essentially sign up for a package that allows them to start growing hemp immediately. As well as seeds, they get a drone and other smart technology that allows them to produce the purest crop at a decent yield. Greenheart then buys the crop from them.

The drones are used to continually monitor the health of the crop, and they have retractable arms that can remove weeds, pick buds and so on.

“There hasn’t really been an upgrade in terms of technology in agriculture since the introduction of the tractor but I believe that drone technology could change everything,” said Mr Walsh.

A typical loan to a farmer using the company’s lending model could be anywhere between $500 to $50,000 over five years, with interest at 5 per cent. Greenheart estimates that a farmer in the developing world might typically realise $1,500 per annum from existing cash crops but that they could get $2,500 per crop cycle from an acre of CBD cultivation.

Full traceability

According to Mr Walsh, its model could transform the livelihoods of farmers while also giving the company access to the highest-quality hemp, while consumers get full traceability of products that aren’t harmful to the environment.

“Greenheart CBD has committed itself to making a difference in today’s world with a unique and original approach to helping smallholders climb from the poverty trap,” said Liam Robertson, chief executive of Alphabit Fund, which has led the $5.3 million fundraiser.

The company is shortly to publicly launch the Greenheart Punt, a digital token that can be bought and sold. The €5.3 million raised has come from investors buying some of these tokens with others to be made available more widely shortly. One punt is equivalent to $0.10 with 150 million tokens minted in total.

Those who have tokens will be able to use them to access Greenheart products at a significant discount. Money raised via the punt will also help the company finance the purchasing of new land for CBD production, and go towards building a decortication plant to enable an expansion into other product lines, including insulation materials and bio-plastics.

Greenheart is already in profit and has secured over 2,500 customers since it launched in January 2020.

Source : https://www.irishtimes.com/business/agribusiness-and-food/irish-start-up-raises-funds-to-get-farmers-to-grow-hemp-using-drones-1.4534453

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4 Tips to Market Your Marijuana Dispensary

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Even Marijuana Needs Marketing

Marijuana has become a household name. It has already turned that page of history when speaking about weed or smoking it was considered illegal and was punishable. Nowadays, people have a more accepting attitude to the preferences of others and many of them advocate for diversity of opinions and choices. Marijuana, cannabis, and weed, in general, have always been the subject of hot debates, but one thing is clear. People need them for various reasons. Some use marijuana to get that feeling of satisfaction, to feel happy, while others opt for it for recreational purposes. This means that the owners of marijuana dispensaries and shops already have a long-developed customer base. The only thing remaining is to target them carefully and market your product correctly to win their loyalty and trust.

Tip #1. Personal Values

Surprisingly, personal values play a significant role in choosing marijuana over other types of relaxing and recreational activities. Studies have shown that young adults, especially, highly value their health and well-being. However, as this period is probably the most stressful among the others in the human lifespan, young adults very often need something to unwind and have some rest. For these purposes, they can choose weed. Research has shown that young adults consider marijuana healthier than alcohol, and it has become an essential part of their emotional wellness.

Tip #2. Teach New Ways

This can be very applicable to adults and baby boomers. Thinking that marijuana can be interested only to youngsters is the very right step to cutting down a large part of your potential buyers. It turns out that baby boomers have been also interested in marijuana for years; however, they refrained from using it due to societal constraints. As a result, the boomers might not be very well aware of the new and healthier ways to consume marijuana. The best approach here is to advertise and educate boomers on the health benefits of it. On the other hand, it would be great to train your staff to be welcoming to boomers. The latter usually seek information and are very keen on learning and trying something new.

Tip #3. Use Personas in Your Marketing

Personas are a very powerful tool when it comes to marketing. When you do market research, you will see that certain population groups are especially interested in your product. Those groups can be broken down into subgroups based on their gender, occupation, location, etc. For each of them, you can create a persona – a representative figure which accumulates the interests and the motives of these groups in one person. You can name her or him the way you want; the important thing here is that you can consider that persona’s internal frame of reference every time you present a new product. You can use him or her to find out whether that new offer will work for that particular group or not. Based on various reasons, like the frequency of their purchases or benefits they want to get, you can come up with something even better.

Tip #4. Use customized items.

Using custom-printed items would do a great favor to any marijuana dispensary. It is something that helps stand out and promote your business without putting much time and effort into creating something new. Ganjaprint, an all-inclusive store of custom-branded promotions for dispensaries and smoke shops provides a big variety of lighters, bags, matches, grinders, jars and rolling papers, and much more. The best thing about Ganjaprint is that the dispensary-owner can order its logo to be printed on any product, which will make it more recognizable and would differentiate it among the others. For example, Ganjaprint has already come up with designs for refillable custom clipper lighters with a 72-hour rush print offered. Using their website, you can order these lighters or any item that you want choosing the colors and the location.

Marijuana’s Four

By carefully using the tips above any shop owner can make sure that he/she targets the right audience and communicates the products in the right way. On one hand, knowing your customers and speaking in their language would serve the need to win their hearts. On the other hand, applying for the services of Ganjaprint and ordering your unique items will help your product be in use longer than any alternative to it.

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Cannabis

4 Tips to Market Your Marijuana Dispensary

Avatar

Published

on

Even Marijuana Needs Marketing

Marijuana has become a household name. It has already turned that page of history when speaking about weed or smoking it was considered illegal and was punishable. Nowadays, people have a more accepting attitude to the preferences of others and many of them advocate for diversity of opinions and choices. Marijuana, cannabis, and weed, in general, have always been the subject of hot debates, but one thing is clear. People need them for various reasons. Some use marijuana to get that feeling of satisfaction, to feel happy, while others opt for it for recreational purposes. This means that the owners of marijuana dispensaries and shops already have a long-developed customer base. The only thing remaining is to target them carefully and market your product correctly to win their loyalty and trust.

Tip #1. Personal Values

Surprisingly, personal values play a significant role in choosing marijuana over other types of relaxing and recreational activities. Studies have shown that young adults, especially, highly value their health and well-being. However, as this period is probably the most stressful among the others in the human lifespan, young adults very often need something to unwind and have some rest. For these purposes, they can choose weed. Research has shown that young adults consider marijuana healthier than alcohol, and it has become an essential part of their emotional wellness.

Tip #2. Teach New Ways

This can be very applicable to adults and baby boomers. Thinking that marijuana can be interested only to youngsters is the very right step to cutting down a large part of your potential buyers. It turns out that baby boomers have been also interested in marijuana for years; however, they refrained from using it due to societal constraints. As a result, the boomers might not be very well aware of the new and healthier ways to consume marijuana. The best approach here is to advertise and educate boomers on the health benefits of it. On the other hand, it would be great to train your staff to be welcoming to boomers. The latter usually seek information and are very keen on learning and trying something new.

Tip #3. Use Personas in Your Marketing

Personas are a very powerful tool when it comes to marketing. When you do market research, you will see that certain population groups are especially interested in your product. Those groups can be broken down into subgroups based on their gender, occupation, location, etc. For each of them, you can create a persona – a representative figure which accumulates the interests and the motives of these groups in one person. You can name her or him the way you want; the important thing here is that you can consider that persona’s internal frame of reference every time you present a new product. You can use him or her to find out whether that new offer will work for that particular group or not. Based on various reasons, like the frequency of their purchases or benefits they want to get, you can come up with something even better.

Tip #4. Use customized items.

Using custom-printed items would do a great favor to any marijuana dispensary. It is something that helps stand out and promote your business without putting much time and effort into creating something new. Ganjaprint, an all-inclusive store of custom-branded promotions for dispensaries and smoke shops provides a big variety of lighters, bags, matches, grinders, jars and rolling papers, and much more. The best thing about Ganjaprint is that the dispensary-owner can order its logo to be printed on any product, which will make it more recognizable and would differentiate it among the others. For example, Ganjaprint has already come up with designs for refillable custom clipper lighters with a 72-hour rush print offered. Using their website, you can order these lighters or any item that you want choosing the colors and the location.

Marijuana’s Four

By carefully using the tips above any shop owner can make sure that he/she targets the right audience and communicates the products in the right way. On one hand, knowing your customers and speaking in their language would serve the need to win their hearts. On the other hand, applying for the services of Ganjaprint and ordering your unique items will help your product be in use longer than any alternative to it.

source link:platodata

 

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Cannabiz Media Client Spotlight – Shield Compliance | Cannabiz Media

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Shield Compliance is a comprehensive compliance management platform for banking cannabis-related businesses. The company’s focus is on transforming the way cannabis banks and legal marijuana financial institutions manage risk, comply with regulations, and satisfy operational demands across the United States.

Cannabiz Media recently spoke with Tony Repanich, President and Chief Operating Officer at Shield Compliance, to learn more about how he and his team use the Cannabiz Media License Database to support their business development, data intelligence, and license verification processes.

Why Does Shield Compliance Subscribe to the Cannabiz Media License Database?

Shield Compliance subscribes to the Cannabiz Media License Database for access to reliable industry intelligence and licensing data for the cannabis industry. “We rely on the Cannabiz Media License Database to bring information into our platform,” shares Tony Repanich. “It’s an important part of our license verification process and our licensed data set.”

Thanks to the reliable data in the Cannabiz Media platform, Tony and his team save a significant amount of the time and frustration previously required to find the data they need to do their jobs. 

Tony explains, “There are a lot of states that make it very difficult to get information about the licenses they’ve issued and the enforcement actions they’ve undertaken. Where we can get direct state integration to get data, we do that. However, where we need an additional uplift in terms of boots on the street or boots on the phone and keyboard to get the information from states that are more difficult to deal with, we rely on the Cannabiz Media License Database to bring that information into our platform.”

Bottom-line, Tony says, “The Cannabiz Media team has done a great job bringing together that information and having diligence around filling those gaps.”

What’s Next for Shield Compliance?

A big focus for Shield Compliance in the near future is its new onboarding solution. Tony explains, “We brought our new onboarding solution to market at the end of 2020, and it’s really helping our bankers streamline the onboarding process and creating a much better client experience. We’re really excited to get that in front of more bankers this year.”

With more states legalizing cannabis and launching new cannabis programs, Shield Compliance is focusing on future trends and the evolving industry. “We’re having a lot more conversations with bankers that we’ve never talked to in the past, like New York and New Jersey,” Tony shares. “We’re also having a lot more conversations with bankers about their willingness and ability to lend, which is great for the industry.”

For more information about Shield Compliance and to hear additional insights from Tony Repanich, follow the link and listen to Cannabiz Media’s recent Cannacurio podcast episode featuring Tony as the special guest.

To learn more about how subscribing to the Cannabiz Media License Database can help your business like it helps the team at Shield Compliance, follow the link and schedule a free demo.

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://www.cannabiz.media/blog/cannabiz-media-client-spotlight-shield-compliance

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