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adidas x GUAP LAUNCH THE SECOND EDITION OF ‘ORIGINALS’, THE INCUBATOR FOR EMERGING CREATIVES

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adidas announced its second instalment of the ‘The Originals Creator Network’, an educational development programme for emerging young creatives in London. This year’s initiative will be split into two, five-month projects based on participant experience levels, focusing on media, design and production.

The project

The Originals Creator Network was founded in 2022, in partnership with youth-led digital media platform GUAP, a creative network and agency with years of experience in nurturing young talent and building diverse, creative communities on behalf of under-represented young Londoners.

Together, adidas and GUAP will continue to facilitate a programme of activity that will aid the development of each participant and become a positive catalyst for the journey of the next generation of talent. 

We are delighted to launch the second chapter of The Originals Creator Network in partnership with GUAP. adidas are passionate about supporting young talent with career development opportunities and this initiative underlines our commitment to providing unique learning experiences that can positively impact their future career paths.

(Chris Walsh, VP Brand, adidas North Europe)

Are you an emerging young creative? What’s in it for you.

The programme will immerse young creatives in educational workshops led by industry experts, provide access to mentors and some will receive further commissions to work on live Originals projects. Using adidas and GUAP HQ as learning hubs, the programme will provide both in-person and online guidance throughout.

It’s been an absolute pleasure working with adidas over the last few years to deliver The Originals Creator Network. After seeing the monumental impact the programme had on the personal and professional development of our young participants, we’re really excited about launching year two and working with another cohort of diverse emerging talent.

(Elsie Ayotunde Cullen, Community Programmes Manager of GUAP)

YOU DON’T WANT TO MISS IT

👉 The online application process is now open and can be found here. The form will be live until 25th June with the course commencing in July 2023.

Photo by Jason Blackeye on Unsplash
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