If you want a good lead, PPC is the fastest and best way to drive valuable leads to your business. The PPC visitors are 50% are likely to convert than organic traffic. So, the PPC ads can be run for your business. If you need help getting started with the PPC agency, you can visit W3era.com to get PPC services at a very low cost.
- Paid Search Ads
These are the most common ads you can see in the search result. The PPC ads will be shown at the top and bottom of the search result on Google. These words are always tagged as “ad,” which indicates that it is paid content. These ads contain no visual text.
- Setting up paid search ad
The best way to create an effective search ad is to start by selecting the keywords. The keyword is important in triggering the ads in the search results.
If the keywords are perfect and relevant, reaching leads will be easier. For PPC ads, the most suitable keyword is the long-tail keyword. These keywords have three or more words, such as W3era Company in Jaipur, Rajasthan. Long-tail keywords are the best search ads because they drive leads of the business and keep your CPC (cost per click) low.
There might be a question in your mind that why you should pay for search ads. This is because it comes under one type of PPC campaign, which helps attract new leads and business. It is the most common form of advertising your business and getting positive results.
- Display Ads
Display ads are one of the types of PPC which can be used to reach the people interested in your business. These ads usually include text and photos. These ads help to target the particular types of people who believe and are interested in your business. These ads help to target particular types of people who believe in your business. You can set your particular
the market focuses on the targeted people who visited your or similar websites.
Why use display ads?
Displaying ads is good for making brand awareness and capturing the occasional lead interested in clicking on your ads.
- Social media Ads
The most popular ads are Social Media ads. This is the most paid advertising. These ads appear in the feeds of social media on a different platforms. The best way to connect with social media users.
Setting on social media for ads.
To start with social media ads, you have to select the platform. There are various types of social media platforms where you can do advertisements, such as: –
These ads offer advanced targeting. You can target different leads, which is why companies love using social media to reach their target audience.
For example, if you want to run ads/campaigns on Facebook, then you could target people who are based on the following:
- Location
- Education
- Interests
- Demographics
- Behaviors
- Education
Why use Social Media Ads?
This helps to reach the interested audience in your brands and business. Social media ads are one of the best for PPC ads. This helps to increase engagement.
- Remarketing Ads
Remarketed ads need to use Google’s remarketing code, which is known as a tracking pixel. If your ads are already running on Google PPC ads, then it would be easier to add a pixel to your running ads. This pixel needs to be added to the tracking pixels, which will help you see what your visitor wants to see. It will let you know the services and products page your audience wants to visit. When they leave your site, the visitors will be categorized into an appropriate list.
Remarketed ads focus on services and products the audience has already viewed; this helps them to reengage the audience with your product and brand. These ads help the visitor to reconsider your brand. This is a very effective marketing PPC that helps to increase conversion rates.
Why choose remarketing ads?
This remarketing helps to increase the conversion rate to get potential customers. If you know that the customers have seen your product, then you know their interest, so it’s better to remarket and reengage your audience with your product and brand.
- Google Shopping Ads
This type of ad is of google, which helps visitors to find your products. These ads are displayed in the carousel format on the top of the Google search result. This allows the users to see the products and price; after this, they can click on your Ads, which will redirect the visitors to your website.
We sometimes go to malls and do window shopping just like this. This is window shopping through the internet. The users browse the same products with different brand names.
How to set up Google Shopping
First, you have to start with a new campaign Google Ads account and choose “Shopping” as your campaign type
Set all the necessary information, such as:
- Country of sale
- Inventory filters
- Device
- Location
- Campaign Name
- Bid Amount
- Daily Budget
Why use Google Shopping Ads?
This is the most effective type of PPC campaign because the user is informed long before their click on the list. They already know the item or the product along with its price. If they are satisfied with the price and product, then they are more likely to click on the ads and can convert into sales.
- Local Service Ads
A local service ad is the most effective type of PPC. This is only for some of the businesses; it limits the business. The business which can work on the Local Service ads are as follows: –
- Locksmiths
- Garage Door Companies
- HVAC Companies
- Plumbers
- Electricians
If your business comes in the above list, then you are good to go with local services ads.
Setting local service ads
This can be done within 3 steps. They are:
- Sign in as a service provider
- Set the budget
- Start with Ads on Google
Why use local services ads
These ads contain star ratings, names, and phone numbers. It also includes the hour and experience of the company. It’s one of the paid advertisements that help drive local leads to your business.
Bottom Line
From this blog now, you must be clear that there are various methods to reach your target audience. It would help if you took advantage of all these PPC ad types, which will help you to drive better results.
W3era is the best PPC company that deals with all types of PPC ads at very low cost, enhances your business growth, and provides you with potential customers for your business. To know more about PPC service packages, feel free to reach our experts we will be happy to serve your best and customized packages to suit your business specific needs.
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- Source: https://www.w3era.com/different-types-of-paid-advertising-to-grow-your-business/
