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Marketing On China’s Social Media Platforms In 2022

In China, social networks from the West are restricted. Twitter, Facebook, Instagram, Snapchat, and even YouTube are prohibited, distinguishing the Chinese social media system...

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Dragon crew capsule undocks from space station, heads for splashdown Friday

Three NASA astronauts and a European Space Agency mission specialist left the International Space Station early Thursday aboard a SpaceX Dragon capsule, heading for splashdown in the Gulf of Mexico off the coast of Florida to wrap up a 176-day expedition in orbit.

Psyche asteroid explorer arrives at Kennedy Space Center for launch preps

A U.S. military cargo plane delivered NASA’s Psyche spacecraft from California to the Kennedy Space Center last week, starting a three-month campaign to ready the asteroid explorer for liftoff on a SpaceX Falcon Heavy rocket in August.

DPC EEU Tour 2 Playoffs: Outsiders Disqualified, Mind Games to finals, and more

The Virtus.pro (Outsiders) roster was disqualified before their match against BetBoom Team in the upper bracket semifinals. This means that Mind Games will receive a retroactive forfeit win for their match earlier today and all future Outsiders would have played are forfeit as well.

Wallace & Gromit is Coming to Quest 2 in ‘Grand Getaway’ Interactive VR Experience

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Wallace & Gromit, Britain’s iconic stop-motion duo, are getting their own interactive VR experience on Meta Quest 2 next year, developed by series creator Aardman, Meta, and VR pioneers Atlas V. Called Wallace & Gromit: The Grand Getaway, the interactive, single player VR experience promises to take fans along with Wallace and Gromit on a summer […]

The post Wallace & Gromit is Coming to Quest 2 in ‘Grand Getaway’ Interactive VR Experience appeared first on Road to VR.

MAS’ Ravi Menon Lays out Expectations for Crypto Operators

Crypto service providers need to have the ability to manage the risks, said Ravi Menon, Managing Director of the Monetary Authority of Singapore (MAS) at the Financial Times’ Crypto &

The post MAS’ Ravi Menon Lays out Expectations for Crypto Operators appeared first on Fintech Singapore.

NASA restarts moon rocket wet dress rehearsal countdown

NASA restarted a two-day dress-rehearsal countdown Tuesday for the agency's new Space Launch System moon rocket after a series of unrelated glitches, mostly involving ground systems, blocked two earlier attempts to fully fuel the huge launcher to verify its readiness for flight.
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Here’s how online shoppers are finding inspirationHere’s how online shoppers are finding inspirationDirector of Marketing, Commerce

People shop across Google more than a billion times a day — and we have a pretty good sense of what they’re browsing for. For instance, our Search data shows that the early 2000’s are having a moment. We’re seeing increased search interest in “Y2k fashion” and products like bucket hats and ankle bracelets. Also popular? The iconic Clinique “Happy” perfume, Prada crochet bags and linen pants.

While we know what’s trending, we also wanted to understand how people find inspiration when they’re shopping for lifestyle products. So we surveyed 2,000 U.S. shoppers of apparel, beauty and home decor for our first Inspired Shopping Report. Read on to find out what we learned.

Shopping isn’t always a checklist

According to our findings, most fashion, beauty and home shoppers spend up to two weeks researching products before they buy them. Many, though, are shopping online just for fun — 65% say they often or sometimes shop or browse online when they’re not looking for anything in particular. To help make online shopping even easier and more entertaining, we recently added more browsable search results for fashion and apparel shopping queries. So when you search for chunky loafers, a lime green dress or a raffia bag on Google, you’ll scroll through a visual feed with various colors and styles — alongside other helpful information like local shops, style guides and videos.

Phone screens show animations of a Google search for various clothing items with visual scrolling results

Apparel queries on Search show a more visual display of products

Inspiration can strike anywhere

We know shopping inspiration can strike at any moment. In fact, 60% of shoppers say they often or sometimes get inspired or prompted to buy something even when they aren’t actively shopping. That can come from spotting great street style: 39% of shoppers say they often or sometimes look for a specific outfit online after they see someone wearing it. Or it can come from browsing online: 48% of shoppers have taken a screenshot of a piece of clothing, accessory or home decor item they liked (and 70% of them say they’ve searched for or bought it afterwards). Google Lens can help you shop for looks as soon as you spot them. Just snap a photo or screenshot and you’ll find exact or similar results to shop from.

Sometimes words aren’t enough

We know it can be hard to find what you’re looking for using words alone, even when you do have an image — like that multi-colored, metallic floral wallpaper you took a photo of that would go perfectly with your living room rug. Half of shoppers say they often or sometimes have failed to find a specific piece of clothing or furniture online after trying to describe it with just words. And 66% of shoppers wished they could find an item in a different color or print.

To help you track down those super specific pieces, we’re introducing an entirely new way to search — using text and images at the same time. With multisearch on Lens, you can better uncover the products you’re looking for even when you don’t have all the words to describe them. For example, you might be on the lookout for a scarf in the same pattern as one of your handbags. Just snap a photo of the patterned handbag on Lens and add the query “scarf” to complete your look. Or take a photo of your favorite heels and add the query “flats” to find a more comfortable version.

Phone screen shows the ability to search for a flat version of a pair of yellow high heels, using text and images at the same time.

With multisearch on Lens, you can search with both images and text at the same time

Trying before you buy matters

It’s not always possible to make it to the store and try something on before you buy it — but it matters. Among online beauty shoppers, more than 60% have decided not to purchase a beauty or cosmetic item online because they didn’t know what color or shade to choose, and 41% have decided to return an item because it was the wrong shade. With AR Beauty experiences, you can virtually discover and “try on” thousands of products from brands like Maybelline New York, M.A.C. and Charlotte Tilbury — helping you make more informed decisions. And now, shoppers can try on cosmetics from a variety of brands carried at Ulta Beauty right in Google Search. Just search for a product, like the Morphe Matte Liquid Lipstick or Kylie Cosmetics High Gloss, and find the best shade for you.

Phone screens show animations of models virtually trying on various lipstick and eyeshadow shades.

Google’s AR Beauty experience features products from Ulta Beauty

No matter where you find your shopping inspiration, we hope these features and tools help you discover new products, compare different options and ultimately make the perfect purchase.

Google is releasing new insights about how people find their inspiration to shop.

A more sustainable Catalyst

Demonstration tests underway in Prague using sustainable fuels have provided initial insights to the joint teams of CVUT, GE and Avio Aero, who are now aiming to run with 100% SAF.     A little over two months passed since last November, when GE Aviation Turboprop and the Czech Technical University in Prague CVUT started […]

The post A more sustainable Catalyst appeared first on Aerospace.

TUNGSRAM: innovation is in our bloodstream

Tungsram – an iconic name – returned to the global market in 2018 as an innovative, premium European brand with the acquisition of GE Lighting’s Europe, Middle East, Africa, and Turkey general lighting business along with the global automotive operation. Tungsram, originally established in 1896, is a brainchild of the 2nd industrial revolution – resulting […]

The post TUNGSRAM: innovation is in our bloodstream appeared first on Aerospace.

The 5 key advantages of the Starter Plan

Nearly one month ago, we release our latest Toornament update which included the new Starter plan. It is now time to go deeper in presenting its 5 key features and advantages. The Starter Plan has been designed for organizers who are in need of greater visibility for their tournaments and sponsors, as well as collecting data for a growing number of participants. … Continue reading "The 5 key advantages of the Starter Plan"

Launch of Axiom’s commercial space station mission delayed until Friday

The launch of the first all-private crew to the International Space Station has been delayed to Friday, officials announced late Monday. The four commercial space fliers will ride to the station on a SpaceX Crew Dragon spacecraft.

Ground system problem halts Artemis 1 countdown dress rehearsal

NASA launch controllers called off plans to load super-cold liquid hydrogen and liquid oxygen into the first fully-assembled Space Launch System moon rocket Sunday for a countdown dress rehearsal, giving time for ground teams to troubleshoot problems with fans used to ventilate the giant rocket's mobile launch structure at the Kennedy Space Center.
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