Simlab IT
Virtual reality (VR) is a technological trend in various areas of communication, including events. It is a tool that has been improving in recent years and the best for providing specifically designed immersive experiences.
Because it allows the viewer to take a more active role in the narrative. The change of point of view, together with the immersive capacities, offer enormous possibilities in the development of narratives and new experiences.
Virtual reality and 360-degree video provide us with immersive experiences that are especially appropriate for communication, marketing and events.
They say that 2016 was the year of the consolidation of virtual reality and 360. Among the novelties, there is a change in the point of view, as the viewer can choose where he wants to direct his gaze: up, down, left or right. This is a significant innovation, which significantly increases interaction and the feeling of being in the place of action. The viewer takes an active role in the story and becomes a user.
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The possibilities of VR and 360 are immense and there is still much to explore. The market continues to move forward, new glasses, cameras and devices are sold and designed to capture and play back 360 and VR.
For example, the Samsung Gear VR or the basic Google Cardboard. In the case of events, it has great potential. Here are some examples:
– For product or service demonstrations at trade shows and conferences.
You can offer attendees an interactive demonstration of your product or service on your stand.
– To generate greater engagement through gamification.
If you invite attendees to have fun with simple games you can be more successful in getting them to remember or get involved with the brand.
– For a post-event.
You can show people who couldn’t attend how the event was experienced.
– In a street marketing action.
Virtual technologies key to the future of events and training
More online education, new virtual meeting points, digitizing small businesses or creating remote experiences for customers, some of the challenges that have driven digitization in the post-pandemic society
Times of change, uncertainty and volatility, such as the current global one, divide the economic landscape into three groups: those who benefit, those who adapt to seek new opportunities and those who play less well.
Sectors such as telemedicine, biotechnology services or home delivery now present great opportunities. Likewise, startups that offer digital and innovative solutions related to education, teleworking or access to credit are also experiencing a boom, as explained in the report “The post-pandemic society: Technology as a vector of change”, developed by The Valley. For their part, in other sectors such as the hotel industry or events, companies have adapted or transformed their business models in search of new opportunities, as can be seen, for example, in the case of event spaces adapted to streaming studios or hotels that have converted their rooms into offices.
In the current environment, those companies that know how to take advantage of the opportunities of digitalization, focusing on the importance of health and safety, hygiene, reduction of physical contacts and other needs and habits that the lifestyle adapted to the pandemic has brought, will continue to have advantages. The experts of The Valley digital ecosystem have analyzed the new digital trends that have been implemented in response to changes in the way of socializing, buying, exercising or consuming entertainment, among others:
Group video calls, webinars and even online afterworks were some of the virtual meeting points that gained strength during the confinement.
This exceptional situation encouraged the use of new technologies to offer, for example, the possibility of interacting in virtual spaces through avatars as if it were a video game, and even to be able to have virtual social interactions in different spaces through virtual reality glasses that offer a more attractive and complete experience.
These virtual spaces are already being used as meeting points for business meetings, concerts, games, and even, in some cases, as platforms for social movements.
In the same way, to maintain contact and connection at a distance, tools have also appeared that allow, for example, a digital party in which users meet via videoconference to dance to music, or even to cheer on players at their sports matches remotely from a smartphone that plays the sounds on the speaker of the physical venue.
Today’s children are digital natives par excellence, and that is why, in the field of education, the platforms and applications available for distance learning through educational videos are increasingly used.
In the field of Edtech, which is expanding its niches of opportunity, new solutions for imparting knowledge have also appeared, such as the platform that connects students with tutors in a private or group way. However, the rise of homeschooling poses some challenges around the digital divide and the need for Internet access from anywhere, especially in countries with difficult access to connection.
Thus, other alternatives have emerged such as education through radio or television, or a solution that allows education through devices off-line without the need for an Internet connection.
The reinvention of physical and face-to-face experiences and events into the virtual world is now common practice. It is now possible to connect art galleries directly to collectors digitally or to exercise at home with an intelligent mat that allows for on-demand guided exercise classes with real-time feedback and performance data.
The hospitality industry has also joined the phenomenon of offering online experiences through video conferencing tools such as free interactive cooking classes, wine tastings or mixology workshops taught by renowned chefs and sommeliers. The phenomenon of the “personal shopper” has also appeared in the field of mass consumption of food, through a technological solution that allows customers to connect with a personalized buyer to choose “live” the products they are most interested in, buy them online and receive them wherever they want. To offer innovative customer experiences from home, new powerful space design and decoration platforms have also emerged, or virtual furniture showrooms, among others.
Create stores within the social networks and platforms that facilitate small local establishments to offer their products in the online environment or even help them with the logistics of delivery services.
These are just a few of the advances that are being contemplated in the area of online shopping and that offer facilities to small businesses to maintain their operations.
Allowing to reduce the direct contact with objects, and to guarantee hygiene and security, the touchless technology is taking a lot of strength.
On mobile devices, for example, the ability to act on voice commands, without touching the screens, is being promoted. Another highly innovative solution in this regard is electronic luggage tags, which, in addition to avoiding physical contact, make the check-in process easier for airlines and reduce costs.
Similarly, to increase security, you can already see how, for instance, some hotels have integrated automatic check-in kiosks, direct booking applications or contactless payments.
