Don’t forget to show dad some extra love this time of year! Father’s Day is just around the corner and will be celebrated on June 21, 2020—it is a prominent retail event in the U.S with expected spend to be over $12 billion this year. Keep in mind the UK, Canada and France among other countries also celebrate father figures on the 21st, so create designs that can appeal to a global audience. Continue reading for product and design inspiration plus cutoff dates to keep in mind.
Designing for dad
The gift-giving tradition on Father’s Day has become more inclusive over the years, with many people planning to buy gifts for not only fathers, but stepfathers, granddads, partners, husbands, and sons too.
With people spending more time at home at the moment, trending products for Father’s Day 2020 include homeware and loungewear items such as pillows, posters and socks. Create something dads everywhere will be excited to receive with our free pattern collections, and check out our Father’s Day Pinterest board for more product and design inspiration.
Optimization tips
With 75% of Americans celebrating Father’s Day this year you’ll want to ensure your products are discoverable online. Remember to optimize your listing by including relevant keywords in your listing’s title and description. This will help buyers find your products as they browse in marketplaces and search for products online.
- Family
- Father
- Father’s Day
- Gift
- Grandad
- Grandpa
- Love
- Dad
- Daddy
- Step dad
- Step father
Events such as Father’s Day normally become trending topics, so utilize this opportunity and promote your products across social media. Re-purpose some of the keywords above into hashtags to accompany your social posts—this will increase their discoverability and encourage further sales.
Cutoff dates to keep in mind
Some products may experience impacted delivery timelines due to COVID-19, so we recommend creating and selling Father’s Day themed products as soon as possible. While all orders will get delivered, we cannot guarantee delivery by a certain date. In the table below we’ve added an additional 5 business days to shipping timelines as an extra precaution.
Plan to initiate your listing’s print cycle on the standard shipping cutoff date to ensure shoppers get their order by June 20th. For rush shipping, the buyer just needs to place their order by the “order by date” listed below.
Dads we love
We’ve got so many awesome creators on Teespring, and lots of them are also amazing dads! 😉 Here are a couple of our favorites for you to discover.
Fathering Autism
Family vlog YouTube channel, Fathering Autism, create videos that battle the stigma of ASD (autism spectrum disorder) and give a first hand look into the struggles, joy, and comedy of fathering autism.
Perez Hilton
Perez Hilton founded his iconic blog in the early 2000s and has since found success as a creator, author and actor. He is also the proud father of three kids, who he often features in his content.
Dog Dads
Dog Dads is Instagram account created as a way to connect with other pet-minded individuals. It has now become a forum where fellow “dog dads” can submit and share their own photos.
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Source: https://community.teespring.com/blog/fathers-day-2020/
