Given how uncertain ML projects are, this is an incremental strategy that you can adopt as your project matures; it includes test examples to provide a clear idea of how these tests look in practice, and a complete project implementation is available on GitHub. By the end of the post, you’ll be able to develop more robust ML pipelines.

The project was unveiled at the 2021 Blockchain Innovation Summit in Dubai, an event that was dedicated to blockchain-based innovations. Fast-forward to 2022 and the ICICB Group, which previously partnered with Atari to develop the Atari Chain and the Atari Token, has now created its own blockchain with the goal of driving additional innovations. The [...]

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Technology is dynamic, and so are sales and marketing strategies. The Metaverse’s emergence is a relatively new phenomenon in the realm of technology and is gradually picking up pace in recent times. As digital marketing has progressed significantly over the last two decades, the metaverse has baffled many businesses and marketers. Will they, however, use the metaverse to their advantage to avoid being in the dark? Metaverse is gaining popularity as virtual reality (VR) and augmented reality (AR) become more prevalent on the internet. Last year, it was estimated that around 85 million consumers will be able to experience AR or VR at least once each month.  While the Metaverse isn’t exactly what science fiction has depicted it to be, it nevertheless offers unimaginable value as a new computing platform. Let’s Understand Metaverse The term ‘metaverse’ refers to a virtual environment where you can enter a completely different universe by using AR and VR equipment. That universe is entirely virtual, and technology is responsible for all inventions. It also allows you to test out a variety of activities, such as speaking with friends and new people, attending events, traveling to any site, and attending conferences inside the specific metaverse. You also obtain NFTs (Non-Fungible Tokens), which you may use to buy or sell your services. Once Meta transforms the currency into these NFTs, you’ll work with cash. Furthermore, you will receive a reward also. Metaverse and Marketing Now that you understand what the metaverse is and at what level it exists, let us look at how marketers will use this technology and trend to their advantage. Marketers are flocking to the metaverse for a variety of reasons. Its all-new, and faster connections are now available to help support the growth of the environment. However, the most important reason is that marketers want to focus on and keep Millennials as well as Gen-X updated and involved with their products and technology. And metaverse allows them to do so in a unique way. Based on the level of engagement that companies are already receiving, it’s apparent that this selling tactic is working and will continue to work. Examples Fortnite and Animal Crossing games offer Meta events for the gaming world. The Coca-Cola firm successfully collected about $500,000 cash for the meta-universe in 2021. In 2021, Gucci teamed up with Roblox, the ruler of the gaming industry, to sell their products in the metaverse. Gucci launched the Gucci Garden on Roblox, a virtual experience to complement the Gucci Garden Archetypes, a real-world project that took place in Florence, Italy. Gucci also released exclusive digital sneakers, Gucci Virtual 25, that are worn virtually in AR or used in apps like VRChat and Roblox. Microsoft is working on digital avatars to be launched in 2022, which will allow attending conferences and official seminars more effectively. Nike is working on a project where gaming, fashion, and entertainment will be experienced with the use of AR equipment. Within the meta-universe, H&M, the world’s largest apparel retailer, recently opened the world’s first clothing store. Customers can buy clothes and other things for real money here. However, because the public is still in the early stages of accepting this trend, the full process will take time. Vans, the skateboarding company, has introduced a virtual skatepark in Roblox that allows players to try new tricks and earn points that they can use to customize their avatar in the virtual store. The statistics reveal that their online park has received over 48 million visitors to date. How Can the Market Adapt the Metaverse? Creating marketing experiences that sync in with real-world events or are similar to what your entire team is already doing in the real world is a great way of keeping loyal customers and attracting a potential audience. Within the metaverse, you can deliver virtual advertising. Metaverse is interactive and immersive in nature, therefore you should take advantage of this by providing a similarly immersive experience with your advertising and marketing efforts. Create branded installations and events that consumers will participate in, instead of placing simple adverts. (The Gucci Garden gives an immersive experience.) People love collecting items, and the metaverse provides them with the same experience. Businesses can provide the same experience in the metaverse by providing assets or limited-edition items to be collected in the metaverse world. (The Gucci Garden provides the Collector’s Room where people collect Gucci items through NFTs.) Individuals are against advertising. As marketers, it is important not to show up unexpectedly when customers are already there. Furthermore, since you may be attempting to connect to these users, you’ll want their positive feedback. Keep in mind that you can’t simply enter a new platform without taking the new format into consideration. (Brands like Gucci first connect with the Roblox developer community before creating items … Continued

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This article was published as a part of the Data Science Blogathon. Introduction A Machine Learning solution to an unambiguously defined business problem is developed by a Data Scientist ot ML Engineer. The Model development process undergoes multiple iterations and finally, a model which has acceptable performance metrics on test data is taken to the production […]

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Did you know that big data consumption increased 5,000% between 2010 and 2020? This should come as no surprise. It is going to continue to change the workforce in the process. Big data technology is changing countless aspects of our lives. A growing number of careers are predicated on the use of data analytics, AI […]

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The initial phase of the global pandemic shocked nearly every industry, with in-person events effectively grinding to a halt. Industry conferences that millions of people had relied on for networking, training, and generating business were suddenly gone. Fortunately, companies, organizers, and supporting event platforms were agile, quick-footed, and resourceful in their efforts to shift events […]

The post How AI Can Transform Hybrid Events appeared first on DATAVERSITY.

The Android malware tracked as BRATA has been updated with new features that grants it the ability to track device locations and even perform a factory reset in an apparent bid to cover up fraudulent wire transfers. The latest variants, detected late last year, are said to be distributed through a downloader to avoid being detected by security software, Italian cybersecurity firm Cleafy said in

At its most basic, a metaverse is a three-dimensional virtual universe that combines augmented and virtual reality with social media technology to create a simulated digital environment. For some in the digital space, especially video gamers, the idea of the metaverse is easy to understand. Whether it is the (often) mild-mannered virtual spaces of the Read more...

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Each boot is equipped with motorized wheels that gently reposition the wearer away from danger. What if you could walk an infinite distance in VR from the comfort of your own home? And I mean physically walk. Where would you go? What would you do? For years the idea of exploring an infinite space from […]

The post These Futuristic ‘Moon Boots’ Let You Walk Forever In VR appeared first on VRScout.

Blockchain-based metaverse environments allow brands to offer more user benefits, such as increased interactivity and ownership of virtual items, but will it catch on?

Coinbase Voices is a collection of employee stories that highlight the expertise of our Coinbase team and share their journeys to crypto. In...

Digital banking has been displacing many branch interactions in the move towards digital. As consumers increasingly engage with their banks remotely and circumstances such as the pandemic as well as

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