This ain’t your granddaddy’s privacy battle.
Times were simpler when postcards were the big privacy invasion scare.
Today, our personal privacy is under siege by...
Nearly 60% of the global population congregates on social media, businesses can’t afford to overlook the power of these platforms. Social media presents an...
From a brand’s perspective, understanding consumer preferences and behaviors is paramount. Market researchers hold the key to unlocking these mysteries through “zero-party” data, the...
In today’s cut-throat business environment, lead generation is crucial for growth. One innovative and effective way to grab the attention of potential customers is...
Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign's messaging...
Effective B2B marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing...
Customers are significant assets to a brand, leading them to the top. Segmenting or grouping the vast customer base per different criteria eases marketing...
DrivenIQ automates important parts of data-driven marketing. Its capabilities can enable our clients to reach targeted customers with speed and accuracy....
Amazon Redshift is a fully managed, petabyte-scale, massively parallel data warehouse that makes it fast, simple, and cost-effective to analyze all your data using...
