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The Law of Attach Rates, And Why Partners Usually Can’t Really Move the Needle For You — Directly

SaaS
I want to spend a little time on some learnings about Strategic Partners in SaaS.  First, let me be clear — to make...

How To Keep Your Customers For a Decade. Or Longer.

SaaS
Salesforce likes to talk about “Customers for Life”, and while that’s sort of catchy, it’s a little hard to grok what it really...

When You Raise Prices More Than a Smidge … They At Least Look At Another Vendor

SaaS
We’ve talked quite a bit about the pros and many cons of raising prices on existing customers on SaaStr.  Our general view, and...

Free Plans are Back in Fashion in SaaS. Big Time.

SaaS
Those of us who have been doing it for a long time remember when Free plans seemed everywhere on the web, not just...

The Top 10+ Learnings On How To Build A Large Scale Community

SaaS
Q: How did you get started creating your SaaStr community, and how could I get started on making one for a different industry? SaaStr...

Yousign raises $36.6 million to build a European alternative to DocuSign

Startups
French startup Yousign has raised a $36.6 million Series A funding round (€30 million). Lead Edge Capital is leading the round and eFounders...

What to Do When You Are Too Early To a New Market

SaaS
Folks that were very early to a new market often sort of lament it Being much more than 24 months early is painful. There...

In The Early Days, Don’t Forget To Pay Yourself, Too

SaaS
When I co-founded my first company, way back in the dark stretch between Web 1.0 and Web 2.0, we got a terrible deal,...

Dear SaaStr: If I Whitelabel My SaaS Product, Will it Hurt Me on Branding?

SaaS
Q: If I White-label my SaaS, will it hurt me on branding my own company? Just do it. If it’s easy to do. Lots of...

The False Choice of Prepaid vs. Monthly Contracts

SaaS
In scaling the cash-flow side of SaaS, there’s almost nothing more powerful than annual contracts combined with prepaid cash.  It’s just such a huge benefit. You...

The Growth Tactics That Worked For Me in Early Days. We’re All Different, Though.

SaaS
I personally was terrible at many growth tactics, growing Adobe Sign / EchoSign. I didn’t know much about anything other than direct sales...

A Solution Sale Can Capture 3-20x the Revenues of A Tool Sale. With Almost the Exact Same Core Product.

SaaS
Recently, I caught up with two great entrepreneurs/CEOs, both doing a few million in ARR and growing quickly.  Doing well. Both had a roughly...
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