The National Football League (NFL) has announced that the organization plans to give its fans virtual commemorative tickets in the form of non-fungible tokens (NFTs) for those who attend the upcoming Super Bowl LVI in Los Angeles. The NFT giveaway comes through a partnership with the world’s largest ticket marketplace Ticketmaster where each NFT will be unique to each attendee, with the section, row, and seat from their real ticket. Hosted on the Polygon (MATIC) blockchain, the digital tokens will be released once per day beginning on Feb. 6 and ending on Feb 13 with new club-specific NFTs for the Los Angeles Rams and Cincinnati Bengals released on Feb. 2. In addition to the NFL’s virtual commemorative NFT tickets, the American football league also plans to launch a series of seven historic commemorative NFTs highlighting the past Super Bowls hosted in the city of Los Angeles. Commenting on the development, Senior VP of Club Business Development for the NFL Bobby Gallo stated: “Collecting ticket stubs has always been something our fans love to do, especially for the season’s biggest game, and offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities” Sports NFTs are a Movement This is not the first time the American football organization attempted at utilizing NFTs where tickets are concerned. Back in November 2021, the NFL distributed a total of 250,000 NFTs to fans who purchased their tickets for select games through SeatGeek, StubHub, or Ticketmaster. Earlier last year, the league also formed a partnership with blockchain firm Dapper Labs to create NFL All Day, which is similar in nature to the NBA Top Shot. The NFL’s commemorative tickets are similar to Coachella’s recent NFT tickets except they act as lifetime tickets to the festival. In October 2020, FTX crypto exchange purchased an ad for the Super Bowl. Similarly, Canadian crypto exchange BitBuy also booked a commercial during the big game with Miami Heat guard Kyle Lowry.
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