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Over the recent years, sustainable practices have become integral to overall corporate brand strategy. Beyond the financial and operational benefits that come with adopting solar, enterprises are recognizing the potent brand value solar energy brings to their organization. Consumers are shopping with a conscious effort to go with more sustainable-friendly companies, employees are choosing more sustainable companies, and businesses that go green are gaining competitive advantages within their market. By adopting solar with the effort of enhancing corporate brand reputation, corporations can position themselves as leaders that are committed to a sustainable future. |
Solar adoption delivers credibility that appeals to a growing demographic of environmentally conscious consumers. According to a compiled study from TheRoundup.org, a leading organization helping consumers transition to eco-friendly lifestyles, 78% of consumers feel that sustainability is important and 84% of consumers say that poor environmental practices will alienate them from a brand or company. This simple statistical insight shows that consumers are making active decisions on choosing greener brands. Companies that are taking action to be more sustainable will perform far better. Enterprises that deploy solar arrays atop their headquarters, or other commercial assets, are making an active statement to consumers. Beyond cost savings, the move showcases a commitment to sustainability, attracting and retaining customers who actively seek eco-friendly choices.
The positive impact of solar adoption isn’t just confined to consumers and other external stakeholders, employees and internal stakeholders also have favorable perceptions of their company that take sustainable actions. According to a recent report from Unily, 83% of workers thought their employers were not doing enough in their sustainability actions and practices and 65% said they would be more likely to work for a company with better environmental policies. This shows that enterprises that take action to be more environmentally friendly, such as installing solar, will favor better with employees and possibly top talent, increasing morale and favorable reputation. Actions to adopt solar on top of office buildings or other commercial assets will possibly enhance employee engagement and possibly attract purpose-driven talent-seeking organizations that prioritize sustainability.
As stated that solar adoption is likely to favor consumers, this will give enterprises a competitive advantage compared to other companies within their sector. This means more consumer loyalty and retention which could yield increases in sales, therefore increasing long-term success. Companies that don’t adopt sustainability practices and initiatives may have trouble retaining customers in the near future. This is why it is important for corporations to take steps to become more environmentally conscious within their day-to-day operations.
Solar power adoption isn’t solely about energy diversification and financial returns, it’s a visionary branding strategy that casts transformative future-driven statements and long-term operational success. By weaving solar adoption into brand strategies, corporations can look favorable to consumers, employees, and their respective industries. As solar has become a cheaper alternative to fossil fuel energy and has now become easier to adopt, corporations should start taking action on becoming environmentally-driven leaders and contribute to a greener and more sustainable future for all.
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- Source: http://news.solbid.com/post/solar-boosts-brand-reputation/
