Nestle’ Purina, a global leader in PetCare, is inviting the sector’s start-ups from across the world to be a part of the next generation of pet care innovation, by applying to its fifth cohort of UNLEASHED accelerator lab. From Europe to Asia, Oceania and Africa (AOA), and now to Latin America, UNLEASHED will continue to help and grow pet care startups across the globe.

Rayan Kesrouani, Business Executive Officer, Nestlé Purina PetCare Middle East and North Africa, said “I’m thrilled about the incredible impact that Unleashed is having on fostering entrepreneur networks in the MENA region’s pet care sector. With the support and guidance of Unleashed, the region’s exceptional innovators will be better equipped to pursue their business objectives. We are looking forward to the upcoming cohort and invite talented candidates in MENA to seize this remarkable opportunity.”

Powered by the Purina Accelerator Lab, the programme identifies and supports innovative startups, leveraging disruptive technology to improve the lives of pets and the people who love them.

Unleashed has committed to accelerating up to 10 more startups in 2024, using state-of-the-art and tested growth hacking and experiment techniques. Dedicated coaches will guide and mentor the selected startups, providing invaluable expertise and support.

Next year marks the fifth anniversary of the Unleashed program, which has already successfully accelerated 25 startups and delivered impactful solutions for pet owners worldwide. With more than 800 applications from 50 countries, there have been numerous success stories from the programme.

Previously backed entrepreneurs include: BookMyPet, a Dubai-based platform that connects pet parents with local service providers; Breedera, a UK based platform which holds essential breeding records, health history and buyer information in one easy to access place; and LampoVet, an Italian company that operates a cutting-edge telemedicine portal, providing comprehensive gut microbiome analysis, personalised nutrition plans and specialised veterinary support for both cats and dogs.

To find out more about the programme and apply, please visit: https://www.unleashedbypurina.com/

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• Source: https://mystartupworld.com/nestle-purina-petcares-accelerator-lab-invites-innovative-startups-to-join-its-2024-cohort/