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London-based Hometree raises nearly €300 million in debt financing to democratise green energy installation  | EU-Startups

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Hometree, a fast-growing residential energy services company, has raised €297 million of debt financing from Barclays to help homeowners finance the installation of solar panels, battery storage systems and heat pumps through a range of industry-leading lease and loan products. 

The zero-deposit payment options are uniquely designed for the domestic renewable energy market and the plans feature system monitoring and repairs to help homeowners switch to green power with confidence. Many homeowners will even be able to “pay as they save”, with the forecasted savings they make through reduced energy bills exceeding their monthly payments from day one.  

Although energy bills have fallen since their peak in April and October 2022, they are still 59% higher than winter 2021/22, continuing to put pressure on already stretched household budgets as the Cost of Living Crisis continues. As a result, consumer interest in renewable energy systems is at an all-time high with over 220,000 heat pumps & solar installations taking place in UK homes in 2023, a record-breaking increase, according to data from MCS.

Despite increased demand, green energy solutions are still out of reach for many households. The average cost to install solar and battery systems is £13,600, and £12,700 to £31,500 for air source and ground source heat pumps respectively. Last year, 28% of solar panel customers used high-interest personal loans or credit cards to fund the installation according to LCP Delta, which risks putting further strain on household finances at a time when interest rates and inflation remain high.

Simon Phelan, Founder and CEO of Hometree, said: “Many homeowners naturally want to invest in renewable technologies but are put off by the extraordinarily high upfront costs. That’s why we’re focused on removing barriers to help more households take control of their energy bills and carbon emissions. We’re delighted to be working with Barclays to help us develop and scale flexible finance solutions with all-inclusive cover built-in, to enable homeowners to make the switch to clean, green energy with confidence.”

Hometree’s groundbreaking finance products are designed to make renewable technologies accessible and affordable for more homeowners. Available at the point of sale through accredited installers, the company offers zero-deposit leases and loans with low interest rates and long terms for solar panels and battery systems, with heat pump options coming during the summer. The company is aiming to install over 28,000 renewable energy systems in the next two years. 

The payment plans are available for up to 25 years for solar panels, giving customers the option to spread the installation cost across the lifespan of the hardware. This means customers will benefit from lower monthly payments and in many cases, they can “pay as they save”, ultimately making a net saving with the forecasted energy savings exceeding their payments.

Just as low-cost car finance galvanised the new motor vehicle sector, Hometree believes affordable finance for home energy systems will play a crucial role in helping homeowners make the transition to renewable energy. Hometree’s leases include an ongoing service and maintenance guarantee as standard, bringing added peace of mind and certainty around costs.

Matt Boyes, Co-MD of Hometree Finance, added: “The UK has some of the world’s most expensive homes to heat and power and it is costing homeowners dearly. Yet until now, there hasn’t been an easy, affordable way to finance the green energy upgrades that will benefit homeowners’ wallets and the planet. This new partnership with Barclays means it will be just as easy to install solar panels or a heat pump as it is to lease or buy a new car on finance.”

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