Inditex Partnership With Maersk Shows It Has Designs On Greener Transport

The announcement by Maersk and Inditex, the parent of Zara, indicates the kind of cooperation we need to reach climate control goals. Both firms have 2040 target for zero emissions. Inditex is a large retailer that sources around the world, and Maersk can carry the goods. And Maersk’s choice of green methanol as a fuel gives it a running start on reaching its goals. So the combination is a significant one.

Both firms are also high-profile, and this sends a message to others that controlling maritime logistical emissions is important, both to investors and customers, and to the world’s citizens.

Goals such as those of the International Maritime Association (IMO) cannot be reached without major cooperative efforts that bring economic forces to bear. As economies of scale develop, so will technology and business interests to support it.