I believe you’ve already tried various masks and lenses on Instagram and Snapchat. The same tech came out on ARKit and ARCore, so dozens of new masks appeared on app stores. The potential for the face only is huge, but what about the rest of the human body?
Face masks and lenses are everywhere now, from entertainment apps with funny filters to lipstick try-on experiences that boost sales. There have even been experiments with full body masks too. For instance, major fashion brands have installed giant displays with built-in Kinect cameras in their stores, so customers have a chance to try on clothes without even going to a fitting room. At first glance, that should be a breakthrough. Sales volumes should soar, the innovation present should provide a wow-effect and strong marketing, and finally make our lives easier (does anyone really enjoy trying new trousers?). I haven’t seen those displays in real life though, perhaps because they actually aren’t that popular. So what’s the problem?
There are a few big issues with these displays:
- Quality. The displays simply aren’t the best-performing devices, and the experience is quite different compared to trying on clothes for real. The clothes fly away from you, sometimes your hands and legs can’t be tracked, the graphics are poor and there are dozens of other UX issues.
- Accessibility. This is the main reason why these displays failed to become a major trend. Why would you play with the display if you are already in the store? The obvious fact is that people need try-on experiences while at home. Trying a new jacket must be as easy as swiping onto a new mask on Instagram.
- 2020 has changed the world around us drastically. Brands and the fashion industry must adapt to keep connection with their customers.
1. How VR could bring transhumanism to the masses
2. How Augmented Reality (AR) is Reshaping the Food Service Industry
3. ExpiCulture — Developing an Original World-Traveling VR Experience
Another growing trend is digital fashion. Digital outfits refer to clothes that don’t exist in the real world and you can’t buy physically. Instead, they exist only in virtual worlds — in your photos, games or in augmented reality. This trend brings thousands of opportunities to express yourself. Basically, you don’t need to buy a fancy outfit to show it to your friends or followers. The outfit may even include elements that are even not physically possible — such as novel materials, colours, animations, shapes, and so on.
What’s more, there are tons of other use cases surrounding how we can interact with a human body. We just haven’t had a chance to fully explore this idea of full body masks.
CLO-Z
That said, together with my co-founders we’ve started a company called
CLO-Z. We’ve built an app that allows users to try on digital outfits in real time on their mobiles. Here you can see how it works:
Digital outfits in our app were created with top tier designers, stars and influencers. You won’t find them physically — the only way to try them on is to open our app 🙂
We’ve also added a few funny outfits for you to play with. We believe that you don’t need to spend much on clothes to be trendy and attract the attention of the audience.
Getting back to accessibility, you can try those outfits anywhere in the world. Just stay in front of a mirror like you do in a fitting room or use your phone’s front camera. You can make photos and videos and instantly share them with your friends, family, and followers.
The collaborations we created here show the following:
- Brands may create digital items and distribute them around the world without production and logistic expenses
- Stars and influencers have a new communication channel. What’s more, their merchandise is not limited by geography. I can imagine how difficult is to buy a t-shirt from Travis Scott somewhere in Russia. But now, fans may enjoy making photos and videos with exclusive digital outfits comfortably at home.
- People can engage with amazing content right on their mobiles without the need for any additional hardware and complexity
And now specially for techy readers — the app is based on our in-house technology. Our tech precisely tracks the human body in 3D and allows us to accurately place digital outfits on people. The other great fact is that it works on low-level devices as well. Basically, your experience on iPhone 6S will be remarkably similar to that on iPhone 12 Pro.
We have a lot of upcoming features, including realistic physics and visual effects. The app is currently supported on most iOS devices but an Android version will appear soon. If you are an Android user, keep an eye on our releases and sign up for the beta.
Let’s try digital outfits together and share our photos! Please share your ideas about other useful features and outfits with me.
In case of any questions or collaboration requests, contact us at
info@clo-z.app, or send me a message on LinkedIn — https://www.linkedin.com/in/vodolazovvladislav/
App Store: http://bit.ly/cloz_ios
Website: clo-z.app
Instagram: https://www.instagram.com/clo_z_app/
Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://arvrjourney.com/clo-z-the-first-real-time-digital-outfit-try-on-for-mobile-f5841cc2924b?source=rss—-d01820283d6d—4
