To know more about chat bots, how they can reap unimaginable benefits to your company and why not having one could be a reason for your FOMO, continue reading this article to get your views straight.
Chat bots indulge in conversations with people and when looked through the lens of business, then with current and potential customers of a company, representing the best possible front of your brand and answering all possible questions that may arise in the minds of your clients, all thanks to the growing scope of Machine Learning, AI and NLP techniques.
1. Knowledge graphs and Chatbots — An analytical approach.
2. A Conversational UI Maturity Model: a guide to take your bot to the next level
Chat bots are designed to provide the best experience to your customers and it continually optimizes its way of dealing with them to make them feel secure and homely.Here are some benefits of this tech, which will help your business reach the heights it is destined to reach.
1. Undivided Attention
Customers love being attended to as it makes them feel genuinely cared for and sets a belief in their minds that they are worthy to the business they are engaging with and therefore tends to enhance their brand loyalty.
But as the queries of the customers are increasing due to evolution in their needs and demands it is almost an impossible task for the limited employees of a company to handle all the questions of the customers. And making the customers wait is something no company would want in an era of alternatives wherein customers can easily find substitutes to solve their problems if they feel unattended to.
Therefore modern problems are effectively solved by using modern solutions and in this case deployment of a ChatBot on your website will ease your company’s path to success.
2. 24/7 Availability
Chatbots are available 24/7 to answer user queries related to your business, no matter which time zone your customers belong to and even if it’s beyond your working hours, your business never stops with the special assistance of a chatbot at your service. chatbot is your that employee who never complains, is always courteous to your customers , answers all their doubts timely and unlimited times taking the scope of your business to the global level as engagement with customers never break.
3. Operations Cost minimised
While deployment of a chatbot doesn’t cost you a fortune, it does bring you one. It is completely cost effective, obviously you don’t need to pay salary to your chatbot and at the same time its services render your business greater revenue as your reach to customers increase.
4. Omnipresence
Humans can at max deal with a few customers in a day with a full sense of responsibility and personal touch, but your chatbot can handle all your customers at the same time with all the personal attention any customer would seek.
5. Specialisation of Labour
As you employ the chatbot to handle the daily chores, your employees are set free to handle more complex issues and produce better results. Therefore chatbots can help increase the productivity and efficiency of your employees at the same time providing unparalleled customer care.
6. Personal Assistant
The chatbot can function like your customers’ personal assistant, recommending on the basis of queries asked earlier, general patterns followed by the customer and the current demand or need of the customer, by measuring the relevance of all these and many more hidden factors the bot will suggest the products or services of your company that best suit the need of the customer.
7. Expert bots
A multitude of bots can be developed to address different needs of your company, a general purpose bot can answer all the queries about you services and features that can be deployed to your website or on different platforms like Facebook’s Messenger, WhatsApp, Telegram, Slack etc. Other expertise specific bots can also be designed that can handle sales, finance et al.
Already many people buy things online from shopping of daily products to movie tickets, deploying a bot that does this job can make this process more interactive and good for your business. It’s a common practice for customers to add products in their cart and many a times they may even forget about it, a bot deployed on your site can give your customers a friendly reminder of things awaiting them in their carts, likewise bots can help customers book movie tickets or make the best possible customised pizza.
8. Database management
The bot can store the data driven from its conversation with customers in a database which can help in structurally keeping a record of different needs of varying customers and can be used for further enhancing your business by finding patterns in the data. Sentimental Analysis can also be run on this data to gauge the emotional connect of the customers with the brand and if any negative response is identified then the potential reasons behind it can be easily backtracked and counter steps can be taken in time.
Conclusion
All in all, application of chatbots is a business strategy no company can afford to lose and with the evolving market, it is an inevitable truth of the future, at the same time its application and usage is profoundly intuitive and gives a sense of security to customers as their needs are identified and catered to.
We are AnalyticWare a SaaS-based Co. providing smart solutions and state of the art API’s for Text , Video Summarisation, Question Answering , Opinion Mining plus all the Data Collection and Market Research services and more.
Website: https://analyticware.in/
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or write to us at : analyticware.ai@gmail.com
written by Sanya Nanda
