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CCPA and CPRA Compliance: What Cannabis Businesses Need To Do Now | Cannabiz Media

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Enforcement of the California Consumer Privacy Act (CCPA) began on July, 1 2020. The CCPA gives consumers who reside in California significantly more control over how companies use their personal information. As a result, all companies needed to review their data, systems, and processes to ensure they were in full compliance with the new laws.

It wasn’t until Friday, August 14, 2020, that the state’s Attorney General announced the regulations to implement the CCPA were approved and effective immediately. However, complying with the CCPA became more confusing for businesses, because in some instances, the enforcement regulations went beyond what the CCPA statute requires.

The story wasn’t over yet though. In fact, compliance issues were just getting started.

In October 2020, California Governor Gavin Newsom signed two amendments to the CCPA into law. A.B. 1281 extended partial exemptions for employee data and business-to-business (B2B) data, which was previously set to expire on January 1, 2021. A.B. 713 amended the CCPA’s exemptions related to medical information and health privacy.

But that wasn’t all. Fast forward to November 2020, and things got even more confusing.

On November 3, 2020, California voters approved ballot proposition 24, the California Privacy Rights Act of 2020 (CPRA), or what some people refer to as CCPA 2.0. CPRA won’t take effect until January 1, 2023, but it brings with it even more changes that businesses will need to comply with including

  • New definition of a covered business
  • Additional language about sharing data
  • Additional consumer rights
  • New rules for a category of “sensitive personal information”
  • New definition of “consent”
  • Changes to the definition of “service provider”
  • Expanded private right of action for data breaches
  • New disclosure requirements
  • Removal of the 30-day cure period
  • Extended exemptions for employee and B2B data
  • Establishment of the California Privacy Protection Agency
  • And more

Every company, including cannabis businesses, should understand the current requirements under the CCPA and what’s coming in the CPRA.  Now is the time to start reviewing and revamping your policies and procedures.

For some companies, compliance with these laws is a very big task, but the risks of noncompliance – in terms of lawsuits and monetary penalties – are just too big to ignore. Following are 10 initial actions cannabis businesses can take to comply with CCPA.

1. Define a CCPA Compliance Budget

Your cannabis business’ CCPA compliance budget depends on a number of factors. Importantly, you need to consider hiring new employees to manage compliance today and on an ongoing basis. In addition, you’ll need to train employees to follow new workflows in an effort to meet the requirements of the CCPA.

While the bulk of your budget will be used in the short-term to bring your company into compliance with the new regulations, you’ll also need to invest in ongoing compliance monitoring. The CCPA is likely to evolve, and other states are already ramping up efforts to pass more stringent privacy laws.

2. Hire Key Employees

If your business doesn’t already have a compliance expert on staff, now is the time to hire one. Furthermore, you’ll need experienced security staff to implement the necessary changes to your company’s website, systems, and so on.

The key is to have one person who is held accountable for leading compliance efforts in your company, and that includes CCPA compliance. Typically, this person would be at the executive level and may have a manager and other professionals on staff (or available as consultants) to assist them. Depending on the size of your business, compliance could require an entire team of people.

3. Develop Data Mapping and Retention Processes

Data governance is an important part of your cannabis business’ CCPA compliance. You must have processes in place to identify how personal information is collected, how it’s categorized, how it’s stored, where it’s stored, how it’s protected, and how your business prevents illegal sharing, sale, or distribution of that data.

The CCPA includes a provision that says companies must be able to provide consumers who request their personal information with all data collected within the timeframe allowed by law. If your business doesn’t have a process in place to identify and map personal information to its sources, responding to these requests could be extremely time-consuming if not impossible. In fact, if your processes are inadequate, your cannabis business could end up facing lawsuits and penalties.

4. Develop a Consumer Request Response System

The CCPA gives companies a period of time to respond to consumers’ requests for the personal information collected about them. If your company doesn’t have a response system in place and can’t produce the requested information as allowed by law, then you may not be able to respond adequately within that timeframe. Again, your business could face costly lawsuits and penalties as a result.

It’s essential that your business develops a consumer request response system, and as much of that system should be automated as possible. Imagine if you get 10 or 100 requests within a month. If systems aren’t automated, your business may not be able to respond to all of those requests in time and could get into a lot of trouble – legally and financially.

5. Create a Consumer Opt-Out System

Under the CCPA, California consumers have the right to opt out of third party trackers and advertising technologies. As such, you need to fully understand all technology used on your website, mobile applications, and so on.

You also need to create a consumer opt-out system so consumers can opt out of tracking at any time. Like your consumer request response system (see #4 above), your consumer opt-out system should be automated to the extent possible. While this will include a higher cost today for development and implementation, you’ll save even more time and money later if you automate the system now.

6. Update Privacy Policies

Your cannabis business’ privacy policies need to be updated in order to comply with the CCPA. Keep in mind, updating privacy policies refers to updating both internal and external privacy policies and notices.

In other words, this legal requirement doesn’t just apply to the privacy policy published on your website. It also refers to privacy-related policies, disclosures, and notices used throughout your business.

7. Develop Legal and Regulator Response Workflows

How will your company respond if a regulator requests information about your CCPA compliance processes? What if a consumer files a civil action against your cannabis business related to their personal information under the CCPA? Both could happen at some point in time, so you need workflows in place to streamline the response process, including automating systems to the extent possible.

Your cannabis business’ compliance leader (see #2 above) should oversee the response process, but all employees who have a role in collecting and providing the requested data need to understand what is expected of them. These workflows should include specific responsibilities and timelines.

8. Define Policies and Train Employees

Every cannabis business employee should be trained on the CCPA and understand its importance. They should fully understand their responsibilities and be trained on the workflows they’ll be expected to carry out in response to information requests from consumers, regulators, and court actions.

CCPA and privacy compliance training isn’t a one-time thing. As laws evolve and more states enact new privacy regulations, updated training will be required on an ongoing basis to ensure your cannabis business remains fully compliant at all times.

9. Review Third-Party Data and Service Providers for Compliance

If your company relies on service providers or third parties to provide, store, manage, or otherwise collect, share, sell, or distribute data with or on behalf of your business, then you need to review their CCPA compliance. In addition, contracts should be updated to address changes needed based on the CCPA regulations.

It’s imperative that your cannabis business audits service providers and third parties on an ongoing basis to ensure they continue to comply with the CCPA and all other federal and state privacy laws. This is a critical step that will reduce your company’s risk over the long-term.

10. Monitor California and Other States’ Privacy Laws

Not only will the CCPA continue to evolve, but other states are modifying privacy laws to put consumers in control of how their personal information is used by companies. Again, you need the right compliance leader and team in place to continually monitor these laws, so your cannabis business can take action as required.

Key Takeaways about CCPA Compliance

Cannabis businesses need to take action now to ensure they’re fully compliant with the CCPA and CPRA in order to reduce the risks associated with noncompliance in the future. These 10 steps should help you get started. The key is to begin working on your company’s compliance strategy and implementation now if you haven’t done so already because enforcement of the CCPA already began.

Enforcement of the CPRA doesn’t start until January 1, 2023, but it’s important to understand that the CPRA affects personal information collected on or after January 1, 2022. In other words, you don’t have two years to ramp up. You really only have one year to put the right systems in place to comply with the CPRA.

For businesses that rely on the Cannabiz Media License Database to generate leads and grow, they can rest-assured it’s already fully compliant with the CCPA. You can follow the link to learn more about how to ensure your email marketing and CRM comply with CCPA.

Schedule a demo of the Cannabiz Media License Database to see how it can help your business grow.

Originally published 3/24/20. Updated 12/4/20.

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Source: https://www.cannabiz.media/blog/ccpa-compliance-what-cannabis-businesses-need-to-do-now

Cannabis

Irish start-up raises funds to get farmers to grow hemp using drones

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An Irish start-up has just raised $5.3 million (€4.5 million) in financing to provide loans to farmers in Ireland and across the world to encourage them to grow hemp for use in cannabidiol (CBD) products.

Co Meath-based Greenheart CBD, which was founded by Paul Walsh and Mark Canavan two years ago, uses drones and artificial intelligence to help maximise crop cultivation by continually monitoring plant health.

The company, which previously secured a government licence to grow hemp with farmers in Co Wicklow, has developed a number of organic CBD products for consumers that have full traceability “from seed to shelf”.

CBD is the lesser-known compound found in the cannabis sativa plant; its more famous sibling, tetrahydrocannabinol, or THC, is the active ingredient in marijuana.

Having recently signed a major distribution contract with Uniphar to distribute its products, the company is now looking to expand its supply chain. It has managed to grow, in retail terms, $12 million worth of crop so far from 10 acres in Ireland but now wants to secure more hemp, particularly from the developing world.

Cannabis association

Despite the growing popularity of CBD products, many farmers find it difficult to obtain financing from banks for hemp production due to its connection with cannabis. Greenheart is therefore stepping in to lend directly to them via smart contracts, which are built on blockchain technology.

Farmers essentially sign up for a package that allows them to start growing hemp immediately. As well as seeds, they get a drone and other smart technology that allows them to produce the purest crop at a decent yield. Greenheart then buys the crop from them.

The drones are used to continually monitor the health of the crop, and they have retractable arms that can remove weeds, pick buds and so on.

“There hasn’t really been an upgrade in terms of technology in agriculture since the introduction of the tractor but I believe that drone technology could change everything,” said Mr Walsh.

A typical loan to a farmer using the company’s lending model could be anywhere between $500 to $50,000 over five years, with interest at 5 per cent. Greenheart estimates that a farmer in the developing world might typically realise $1,500 per annum from existing cash crops but that they could get $2,500 per crop cycle from an acre of CBD cultivation.

Full traceability

According to Mr Walsh, its model could transform the livelihoods of farmers while also giving the company access to the highest-quality hemp, while consumers get full traceability of products that aren’t harmful to the environment.

“Greenheart CBD has committed itself to making a difference in today’s world with a unique and original approach to helping smallholders climb from the poverty trap,” said Liam Robertson, chief executive of Alphabit Fund, which has led the $5.3 million fundraiser.

The company is shortly to publicly launch the Greenheart Punt, a digital token that can be bought and sold. The €5.3 million raised has come from investors buying some of these tokens with others to be made available more widely shortly. One punt is equivalent to $0.10 with 150 million tokens minted in total.

Those who have tokens will be able to use them to access Greenheart products at a significant discount. Money raised via the punt will also help the company finance the purchasing of new land for CBD production, and go towards building a decortication plant to enable an expansion into other product lines, including insulation materials and bio-plastics.

Greenheart is already in profit and has secured over 2,500 customers since it launched in January 2020.

Source : https://www.irishtimes.com/business/agribusiness-and-food/irish-start-up-raises-funds-to-get-farmers-to-grow-hemp-using-drones-1.4534453

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4 Tips to Market Your Marijuana Dispensary

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Even Marijuana Needs Marketing

Marijuana has become a household name. It has already turned that page of history when speaking about weed or smoking it was considered illegal and was punishable. Nowadays, people have a more accepting attitude to the preferences of others and many of them advocate for diversity of opinions and choices. Marijuana, cannabis, and weed, in general, have always been the subject of hot debates, but one thing is clear. People need them for various reasons. Some use marijuana to get that feeling of satisfaction, to feel happy, while others opt for it for recreational purposes. This means that the owners of marijuana dispensaries and shops already have a long-developed customer base. The only thing remaining is to target them carefully and market your product correctly to win their loyalty and trust.

Tip #1. Personal Values

Surprisingly, personal values play a significant role in choosing marijuana over other types of relaxing and recreational activities. Studies have shown that young adults, especially, highly value their health and well-being. However, as this period is probably the most stressful among the others in the human lifespan, young adults very often need something to unwind and have some rest. For these purposes, they can choose weed. Research has shown that young adults consider marijuana healthier than alcohol, and it has become an essential part of their emotional wellness.

Tip #2. Teach New Ways

This can be very applicable to adults and baby boomers. Thinking that marijuana can be interested only to youngsters is the very right step to cutting down a large part of your potential buyers. It turns out that baby boomers have been also interested in marijuana for years; however, they refrained from using it due to societal constraints. As a result, the boomers might not be very well aware of the new and healthier ways to consume marijuana. The best approach here is to advertise and educate boomers on the health benefits of it. On the other hand, it would be great to train your staff to be welcoming to boomers. The latter usually seek information and are very keen on learning and trying something new.

Tip #3. Use Personas in Your Marketing

Personas are a very powerful tool when it comes to marketing. When you do market research, you will see that certain population groups are especially interested in your product. Those groups can be broken down into subgroups based on their gender, occupation, location, etc. For each of them, you can create a persona – a representative figure which accumulates the interests and the motives of these groups in one person. You can name her or him the way you want; the important thing here is that you can consider that persona’s internal frame of reference every time you present a new product. You can use him or her to find out whether that new offer will work for that particular group or not. Based on various reasons, like the frequency of their purchases or benefits they want to get, you can come up with something even better.

Tip #4. Use customized items.

Using custom-printed items would do a great favor to any marijuana dispensary. It is something that helps stand out and promote your business without putting much time and effort into creating something new. Ganjaprint, an all-inclusive store of custom-branded promotions for dispensaries and smoke shops provides a big variety of lighters, bags, matches, grinders, jars and rolling papers, and much more. The best thing about Ganjaprint is that the dispensary-owner can order its logo to be printed on any product, which will make it more recognizable and would differentiate it among the others. For example, Ganjaprint has already come up with designs for refillable custom clipper lighters with a 72-hour rush print offered. Using their website, you can order these lighters or any item that you want choosing the colors and the location.

Marijuana’s Four

By carefully using the tips above any shop owner can make sure that he/she targets the right audience and communicates the products in the right way. On one hand, knowing your customers and speaking in their language would serve the need to win their hearts. On the other hand, applying for the services of Ganjaprint and ordering your unique items will help your product be in use longer than any alternative to it.

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Cannabis

4 Tips to Market Your Marijuana Dispensary

Avatar

Published

on

Even Marijuana Needs Marketing

Marijuana has become a household name. It has already turned that page of history when speaking about weed or smoking it was considered illegal and was punishable. Nowadays, people have a more accepting attitude to the preferences of others and many of them advocate for diversity of opinions and choices. Marijuana, cannabis, and weed, in general, have always been the subject of hot debates, but one thing is clear. People need them for various reasons. Some use marijuana to get that feeling of satisfaction, to feel happy, while others opt for it for recreational purposes. This means that the owners of marijuana dispensaries and shops already have a long-developed customer base. The only thing remaining is to target them carefully and market your product correctly to win their loyalty and trust.

Tip #1. Personal Values

Surprisingly, personal values play a significant role in choosing marijuana over other types of relaxing and recreational activities. Studies have shown that young adults, especially, highly value their health and well-being. However, as this period is probably the most stressful among the others in the human lifespan, young adults very often need something to unwind and have some rest. For these purposes, they can choose weed. Research has shown that young adults consider marijuana healthier than alcohol, and it has become an essential part of their emotional wellness.

Tip #2. Teach New Ways

This can be very applicable to adults and baby boomers. Thinking that marijuana can be interested only to youngsters is the very right step to cutting down a large part of your potential buyers. It turns out that baby boomers have been also interested in marijuana for years; however, they refrained from using it due to societal constraints. As a result, the boomers might not be very well aware of the new and healthier ways to consume marijuana. The best approach here is to advertise and educate boomers on the health benefits of it. On the other hand, it would be great to train your staff to be welcoming to boomers. The latter usually seek information and are very keen on learning and trying something new.

Tip #3. Use Personas in Your Marketing

Personas are a very powerful tool when it comes to marketing. When you do market research, you will see that certain population groups are especially interested in your product. Those groups can be broken down into subgroups based on their gender, occupation, location, etc. For each of them, you can create a persona – a representative figure which accumulates the interests and the motives of these groups in one person. You can name her or him the way you want; the important thing here is that you can consider that persona’s internal frame of reference every time you present a new product. You can use him or her to find out whether that new offer will work for that particular group or not. Based on various reasons, like the frequency of their purchases or benefits they want to get, you can come up with something even better.

Tip #4. Use customized items.

Using custom-printed items would do a great favor to any marijuana dispensary. It is something that helps stand out and promote your business without putting much time and effort into creating something new. Ganjaprint, an all-inclusive store of custom-branded promotions for dispensaries and smoke shops provides a big variety of lighters, bags, matches, grinders, jars and rolling papers, and much more. The best thing about Ganjaprint is that the dispensary-owner can order its logo to be printed on any product, which will make it more recognizable and would differentiate it among the others. For example, Ganjaprint has already come up with designs for refillable custom clipper lighters with a 72-hour rush print offered. Using their website, you can order these lighters or any item that you want choosing the colors and the location.

Marijuana’s Four

By carefully using the tips above any shop owner can make sure that he/she targets the right audience and communicates the products in the right way. On one hand, knowing your customers and speaking in their language would serve the need to win their hearts. On the other hand, applying for the services of Ganjaprint and ordering your unique items will help your product be in use longer than any alternative to it.

source link:platodata

 

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Cannabiz Media Client Spotlight – Shield Compliance | Cannabiz Media

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Shield Compliance is a comprehensive compliance management platform for banking cannabis-related businesses. The company’s focus is on transforming the way cannabis banks and legal marijuana financial institutions manage risk, comply with regulations, and satisfy operational demands across the United States.

Cannabiz Media recently spoke with Tony Repanich, President and Chief Operating Officer at Shield Compliance, to learn more about how he and his team use the Cannabiz Media License Database to support their business development, data intelligence, and license verification processes.

Why Does Shield Compliance Subscribe to the Cannabiz Media License Database?

Shield Compliance subscribes to the Cannabiz Media License Database for access to reliable industry intelligence and licensing data for the cannabis industry. “We rely on the Cannabiz Media License Database to bring information into our platform,” shares Tony Repanich. “It’s an important part of our license verification process and our licensed data set.”

Thanks to the reliable data in the Cannabiz Media platform, Tony and his team save a significant amount of the time and frustration previously required to find the data they need to do their jobs. 

Tony explains, “There are a lot of states that make it very difficult to get information about the licenses they’ve issued and the enforcement actions they’ve undertaken. Where we can get direct state integration to get data, we do that. However, where we need an additional uplift in terms of boots on the street or boots on the phone and keyboard to get the information from states that are more difficult to deal with, we rely on the Cannabiz Media License Database to bring that information into our platform.”

Bottom-line, Tony says, “The Cannabiz Media team has done a great job bringing together that information and having diligence around filling those gaps.”

What’s Next for Shield Compliance?

A big focus for Shield Compliance in the near future is its new onboarding solution. Tony explains, “We brought our new onboarding solution to market at the end of 2020, and it’s really helping our bankers streamline the onboarding process and creating a much better client experience. We’re really excited to get that in front of more bankers this year.”

With more states legalizing cannabis and launching new cannabis programs, Shield Compliance is focusing on future trends and the evolving industry. “We’re having a lot more conversations with bankers that we’ve never talked to in the past, like New York and New Jersey,” Tony shares. “We’re also having a lot more conversations with bankers about their willingness and ability to lend, which is great for the industry.”

For more information about Shield Compliance and to hear additional insights from Tony Repanich, follow the link and listen to Cannabiz Media’s recent Cannacurio podcast episode featuring Tony as the special guest.

To learn more about how subscribing to the Cannabiz Media License Database can help your business like it helps the team at Shield Compliance, follow the link and schedule a free demo.

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Source: https://www.cannabiz.media/blog/cannabiz-media-client-spotlight-shield-compliance

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