Splitit, a buy now, pay later (BNPL) solution provider, has appointed Nandan Sheth as CEO, effective 28 February 2022.
Nandan Sheth, new CEO of Splitit
Sheth is a seasoned fintech and payments industry executive with 20+ years of experience and a record of entrepreneurial success. He co-founded, scaled, and successfully sold two prior payments companies – Acculynk (sold to First Data, now Fiserv) and Harbor Payments (sold to American Express).
Most recently, he served as Fiserv’s head of global digital commerce and head of Fiserv’s Carat business, an ecosystem of omnichannel commerce solutions for large multinational merchants.
Splitit’s interim CEO, John Harper, who joined the firm in August 2021 to lead the company during the global search process for a permanent appointment, will stay on for a period of time to ensure a smooth transition.
Splitit was founded in 2012 with HQ in New York. It has an R&D centre in Israel and offices in London and Australia. It is listed on the Australian Stock Exchange.
It’s accepted at 3,000+ e-commerce merchants in over 30 countries and shoppers in over 100 countries.
“We aren’t like other BNPL options,” the company states. “We’re entirely different – free of fees, applications, and credit checks.
“For the responsible credit card user who pays diligently and doesn’t want a new loan under their name, Splitit is the smarter, more sensible choice.
“It’s a new day for payments – one where your shoppers can keep earning the credit card rewards they love, choose the number of instalments, and gain a level of control that traditional BNPL providers can’t – or won’t – give them.”
Sheth describes Splitit as “the most merchant friendly BNPL platform in the market” as it allows merchants to maintain a direct relationship with their customers.
“The global opportunity for Splitit is tremendous,” he says.
