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Want to get right to the point? My top pick for the best WordPress hosting service is definitely Bluehost.

WordPress powers 38% of the entire internet.

So if you’re using WordPress to build your website, you’ve made an excellent choice.

However, unlike all-in-one website builders, WordPress doesn’t offer web hosting out of the box. You have to buy it from a third-party web hosting service

With more than 300,000 web hosting providers out there claiming to be the best, how do you decide which one is right for your new website? Fortunately, you’re in the right place.

As veteran WordPress users, we’ve tried tons of different options and narrowed it down the six best WordPress hosting services available on the market today.

Then, we reviewed each one and came up with a methodology you can use to choose the right one for your new website, depending on what you need.

Bluehost

Bluehost

Most Trusted WordPress Hosting Service

Starting at $2.95 per month. Recommended by WordPress for 15+ years. Managed WordPress hosting options are available.

The 6 Best WordPress Hosting Services to Consider:

  1. Bluehost – The most trusted WordPress hosting provider
  2. WP Engine – Best for WordPress experts and high-traffic sites
  3. DreamHost – Most affordable WordPress hosting service
  4. SiteGround – Best simple WordPress hosting provider
  5. Kinsta – Best for quick and easy scalability
  6. Flywheel – Best for agencies and freelancers

#1 – Bluehost Review — The Most Trusted WordPress Hosting Service

Bluehost

Bluehost

Most Trusted WordPress Hosting Service

Starting at $2.95 per month. Recommended by WordPress for 15+ years. Managed WordPress hosting options are available.

Bluehost powers more than two million websites worldwide. It’s one of the most reliable and popular web hosting services on the market today.

WordPress has been recommending Bluehost for web hosting since 2005. As a WordPress partner, Bluehost can support whatever you need to build a powerful and flexible WordPress site.

Furthermore, Bluehost has specific web hosting plans for WordPress users. 

  • Basic — $2.95 per month (renews at $7.99/month)
  • Plus — $5.45 per month (renews at $10.99/month)
  • Choice Plus — $5.45 per month (renews at $14.99/month)

All WordPress hosting plans come with automatic WordPress installation, automatic WordPress updates, a free SSL certificate, and $200 in marketing credits. You’ll also benefit from a free domain for one year.

That’s right. If you haven’t registered your domain yet, you can bundle your web hosting service with a domain registration directly from Bluehost to get a free domain. 

Bluehost has exceptional customer support available 24/7. If you need assistance, you can rely on the expert support team for help. Plus, the Bluehost staff knows the ins and outs of WordPress.

So troubleshooting won’t be a problem. 

For those of you looking for a fully-managed WordPress hosting service, check out WP Pro from Bluehost. These managed WordPress hosting plans start at $19.95 per month. 

The only drawback of using Bluehost is that that you’ll need to commit to a long-term contract to get the best possible rate.

The promotional rates will increase upon renewal as well, although this is standard practice in the web hosting industry. 

#2 – WP Engine Review — The Best For WordPress Experts

WP Engine

WP Engine

Best Hosting For WordPress Experts

Fully managed WordPress hosting plans. Prices starting at $25 per month. Exceptional support and security.

With a name like WP Engine, you’d expect this web hosting provider to specialize in WordPress hosting—and that’s exactly what they do. 

WP Engine is trusted by 120,000+ customers in 140 different countries. While it’s not as popular as Bluehost, this web hosting service isn’t geared toward the masses. WP Engine is the best choice for the pros. 

If you’re building a high-traffic website, blog, or business, WP Engine is your best bet. 

WP Engine offers custom enterprise hosting solutions in addition to managed WordPress hosting for those of you who are just getting started. Here’s an overview of their plans and pricing.

WP Engine pricing plans (updated August 20, 2020)

As you can see, these hosting plans can accommodate the needs of high-traffic websites with complex requirements. 

While WP Engine does have plans for beginners and new websites, I wouldn’t recommend it if you’re just starting out. These prices are significantly higher than other web hosting providers on the market. 

And in most cases, this is overkill for small websites and new websites starting from scratch. You won’t need a web host like this.  

WP Engine’s managed web hosting provides excellent customer support for its clients. Everything is maintained at the server level. So you won’t have to worry about plug-ins slowing down your site or installing updates.

All of this is handled by WP Engine behind the scenes.

WP Engine will take care of your site’s security as well. They block more than two million attacks for their customers every day. 

#3 – DreamHost Review — Best Cheap WordPress Hosting

DreamHost

DreamHost

Best Cheap WordPress Hosting

Starting at $2.59 per month. Basic hosting, managed hosting, and VPS hosting for WordPress. Instant WordPress setups and award-winning customer support.

DreamHost is another popular web hosting provider. It’s trusted by 1.5+ million sites across the world.

Like Bluehost, WordPress also recommends Dreamhost, which explains why they have over 750,000+ WordPress installations. 

Overall, DreamHost is a reliable and reputable web hosting provider.

They have plans and services to accommodate a wide range of hosting needs, depending on the management level you need and the resources your site requires. 

DreamHost offers basic shared WordPress hosting, managed WordPress hosting, and VPS hosting for WordPress as well. All of these plans are affordable. 

For $2.59 per month, you won’t find a better deal from a WordPress recommended web host. Even the managed WordPress plans are more than 30% cheaper than WP Engine’s best rate.

In fact, the DreamHost VPS for WordPress is more in line with the entry-level hosting plan from WP Engine. 

So if you’re looking for the best rate for WordPress hosting, DreamHost is a top choice to consider. 

But price isn’t the only reason why DreamHost ranks so high on our list. You’ll also benefit from a wide range of features and benefits by choosing this web hosting provider.

I’m referring to things like a free SSL certificate, automated backups, instant WordPress setups, automatic WordPress updates, and free email hosting.

You’ll also benefit from award-winning 24/7/365 customer support. 

#4 – SiteGround Review — Best Simple WordPress Hosting Service

SiteGround

SiteGround

Best Simple WordPress Hosting

Starting at $0.33 per month for your first three months. Recommended by WordPress. Free WordPress transfers.

Along with Bluehost and DreamHost, SiteGround is the third web hosting provider recommended by WordPress.

It’s trusted by more than two million domains, which makes SiteGround one of the most popular web hosting providers in existence. 

SiteGround’s WordPress hosting services are simple, powerful, and affordable. 

As a full-service hosting provider, SiteGround manages security and updates for your WordPress site. They promote WooCommerce hosting services as well, which an ideal option for any WordPress user using this plugin to run an e-commerce shop.

For those of you currently using another web hosting provider, you can transfer your website to SiteGround for free.

For a limited time, you can try SiteGround for $0.33 per month for your first three months. 

All plans come with a free SSL certificate, email service, daily backups, a staging tool, and a developer toolkit. 

SiteGround has the resources to accommodate growing websites. So it’s a great choice for new sites that are scaling quickly. 

The only real drawback of SiteGround is its pricing.

While they offer low promotional rates, they are notorious for spiking your contract upon renewal. All of this is clearly stated on the website and in your contract. As I said before, this is standard practice in the web hosting industry.

But SiteGround’s spike is higher than most. 

For example, the promotional rate for the GrowBig plan (which is the best seller) starts at $9.99 per month. That plan renews at $24.99 per month when your initial contract expires.

#5 – Kinsta Review — Best WordPress Hosting For Scalability

Kinsta

Kinsta

Best WordPress Hosting For Scaling Websites

Fully managed WordPress hosting. Resources to accommodate any amount of site traffic. 30-day money-back guarantee.

Kinsta isn’t the most well-known hosting provider on the market. But it’s an excellent choice for fast-growth WordPress websites.

This provider has the resources needed to accommodate traffic spikes and varying resource demands. 

Kinsta is a fully managed web hosting service. It’s the best alternative to WP Engine for those of you who are comfortable at that price point. 

You’ll benefit from daily backups, fast site speeds, free migrations, and top-notch security.

Pricing starts at $30 per month. As your traffic increases, you can easily scale up from there. You’ll never have to worry about outgrowing this web hosting provider.

Kinsta’s support is unmatched. They have 24/7 server monitoring and check your website’s uptime every two minutes. With a 100% solve rate, they’ve never encountered a problem that can’t be fixed. 

Kinsta is developer-friendly and provides you with all of the tools you need, including the ability to choose your data center. 

For those of you who are expecting spikes in web traffic due to a promotion, sale, or another event, you won’t have to upgrade your plan to access enough server resources.

Kinsta has transparent overage prices and won’t scale your site down if you go over your plan limits. 

Similar to WP Engine, the drawback of Kinsta is its price point. It’s on the high side, which is unnecessary for most beginners. But they do offer a 30-day money-back guarantee and two months for free with annual contracts.  

#6 – Flywheel Review — Best WordPress Hosting for Freelancers and Agencies

Flywheel

Flywheel

Best For Freelancers and Agencies

Easily create and transfer WordPress sites to your clients. Team management tools. Excellent customer support.

Flywheel is another lesser-known web hosting service. They offer hosting plans specifically for freelancers and agencies. 

If you or your agency is building websites for other businesses, Flywheel makes it easy for you to create and transfer those sites to your clients. 

Flywheel’s plans come with a free SSL certificate, easy SFTP access, free CDN, custom caching, and powerful developer tools. Flywheel’s hosting is optimized for WordPress, and delivers blazing-fast loading speeds while keeping your site safe and secure.

Agencies will benefit from team management tools, like individual login credentials and a real-time activity feed. 

For freelancers, you can easily transfer the billing to your clients once the site goes live as well. You can still remain as a collaborator on the website, which gives you full access, minus the cost.

As expected with a premium web hosting service, Flywheel has superior customer support. Their team of WordPress experts can be reached 24/7/365.

The downside of Flywheel is that it’s so niche-specific. Most businesses and websites won’t need a hosting provider that offers these services. But if you build websites for clients, use Flywheel.

When Does It Make Sense to Invest In WordPress Web Hosting?

There are actually two different versions of WordPress—WordPress.org and WordPress.com.

You can use WordPress.com to get a free subdomain without the need to worry about hosting. But this is not ideal.

With the free .com version, your domain is “yourdomain.wordpress.com.” And no legitimate website has a URL structure like this. Growing a business or even a small personal site with a subdomain is near impossible. 

So building your site with WordPress.org is the way to go. However, this the self-hosted version of WordPress. So you’ll need to install it on your own server using a web hosting service. 

Fortunately, this is very easy to do. The best WordPress hosting services come with features like one-click WordPress installations, pre-installed WordPress versions, or even fully managed WordPress hosting services.

You need to invest in a WordPress web hosting plan as soon as you’re ready to build and launch your WordPress website.

If you’re just using WordPress.com to create a free site with a subdomain, a web host isn’t necessary. But I don’t recommend this for businesses or anyone trying to build a legitimate site. 

Methodology For Choosing The Best WordPress Hosting Service

Most people struggle when choosing a WordPress hosting service because they don’t know what to look for. But there are certain factors that can help you find the best web host for your needs.

This is the methodology we use and recommend for evaluating a WordPress hosting service. You can weigh these elements against your personal needs.

Management Level

The first thing you need to do is determine if you want a regular hosting service or a fully managed WordPress hosting provider.

Regular WordPress hosting is cheaper, and usually just gives you a simple way to install WordPress. That’s really it.

But managed WordPress hosting services deliver much more. The entire hosting infrastructure is tailored to WordPress. It’s faster and more secure. Plus, the customer support team is more familiar with WordPress and how it works. 

Managed WordPress hosting services handle all of the maintenance as well. From backups to automatic updates, you won’t have to worry about a thing. 

The extra price for managed WordPress hosting is worth it if you’re looking for the absolute best. But for new or small websites that don’t have complex needs or high volumes of traffic, you can get away with regular hosting.

Site Traffic

When you’re choosing a WordPress hosting service, the amount of traffic your website gets will have a significant impact on the provider and plan that you select.

For example, if you’re starting a new website from scratch and don’t expect to have tons of traffic, you’ll be fine with an entry-level hosting plan from Bluehost.

But if you needed a to accommodate 200k or 400k+ monthly visitors, you’d be better off using WP Engine or Kinsta. 

Assuming your site is growing, you should find a WordPress hosting service that can grow with you as your traffic increases.

Performance

Performance is always crucial when you’re evaluating web hosting services. Uptime and site speed are the two most important factors.

If your site loads slowly or goes offline, what’s the point of using that provider?

Fortunately, all of the options on our list are reputable and deliver strong performance metrics. You just need to choose the right plan to accommodate your needs and traffic.

Some of you might need special features. For example, Flywheel allows you to easily build and transfer websites to your clients as a freelancer or agency. The performance isn’t affected at all during these scenarios. But not every web hosting provider offers this type of specialty service. 

Customer Support

Eventually, you’re going to need to contact your web hosting provider for troubleshooting. This is just an inevitable part of running a website. Make sure that your web host will be there to support you when you need help. 

If you’re using a managed WordPress hosting service, lots of support issues will be taken care of automatically. You won’t even need to be contacted. 

But if you’re just using a regular WordPress hosting plan, you might need to be a little bit more proactive when it comes to this. 

Price

The cost for WordPress hosting varies dramatically depending on the provider and plan that you choose. Entry-level WordPress hosting can be purchased for less than $3 per month. Managed hosting services start around the $25 to $30 range. 

For both of these options, the price will obviously increase depending on the resources required to run your website. 

While managed WordPress hosting providers are undoubtedly better, not every website will need that extra level of service. If you’re just starting out or you’re price-sensitive, you can save some money by skipping the managed plans. 

Bluehost

Bluehost

Most Trusted WordPress Hosting Service

Starting at $2.95 per month. Recommended by WordPress for 15+ years. Managed WordPress hosting options are available.

Summary

If you’re using WordPress to create and manage your website, you should look into a WordPress hosting service. 

Bluehost, DreamHost, and SiteGround are all “officially” on the list of hosting providers recommended by WordPress. But WP Engine and Kinsta are both exceptional choices if you’re looking for managed WordPress hosting.

For agencies and freelancers that build websites for clients, I’d go with Flywheel.

However, you can always refer to this guide when going through the process of choosing the best WordPress hosting service for your specific needs.

Latest posts by Today’s Eggspert (see all)

Source: https://www.crazyegg.com/blog/best-wordpress-hosting-services/

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They want to cancel their subscription? OK I don’t need them!

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You are building a product and you put your hurt and soul into it. You’re rewriting the details, crafting perfect pixel design, generating leads, ads campaigns, cold outreach, and publishing on all channels.

You present a perfect demo, onboard a new subscriber, and then he churns.

At that point you get mad and start making excuses:

  • “they don’t understand the product”
  • “they were using it wrong anyway”
  • “their business sucks”
  • “I don’t need them”

But honestly, YOU DO.

I went through the same process but eventually realized that:

A subscriber that wants to cancel the service actually tells me a lot about how the product can grow.

Once you reveal churn hidden opportunities, you can take action to prevent churn and make your way to the holy grail of negative churn.

It makes sense – positive growth depends on having CAC/LTV metric, it’s as simple as that. You are already spending a lot of greens on CAC but how much are you spending to increase LTV?

Let’s say you have 1,000 subscribers paying $10 monthly subscription = $10,000 monthly revenue.

Assume your monthly churn rate is 6% so the next month you will have 940 paid subscribers and $9,400 in revenue, and the month after that – 883 paid subscribers and $8,830 in revenue.

If you run the calculation until the end of the year, you will see that on month 12 your monthly revenue is $4,760. Let’s see what happens to your LTV if you lower your churn rate from 6% to 1%: In the first month you will have the same $10,000, but at the end of the year your revenue will be $8,860.

Your LTV went from $4.76 to $8.86 -> that’s a 86% increase!

The article is written with love by me, the founder of Churndler.

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Source: https://hackernoon.com/they-want-to-cancel-their-subscription-ok-i-dont-need-them-6r1g3w5h?source=rss

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Analytics Consulting

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Your analytics should tell you everything. 

Tools like Google Analytics are incredibly valuable for businesses. Once you’re setup, you’ll have everything you need to analyze your performance data properly. Instead, many companies have realized that their analytics tools have introduced a lot of unexpected problems. 

They’re not getting the kind of value they need. 

That’s the good news. Most companies think their data is clean; that they’re making good decisions with the data they have. Most of these companies are wrong; they just don’t know it yet. This is why companies need analytics consulting. They don’t know what they don’t know. 

Today, I’ll show you how to find the right analytics consultant for your business.  

4 Ways an Analytics Consultant Can Help Grow Your Business

Many companies make the wrong assumptions. Using a tool like Google Analytics, clients think all they have to do is drop the tracking code into their web pages, log into their account, and begin analyzing their data. It sounds easy, but it often isn’t. 

There’s more to it than that. 

This is why you need an analytics consultant. With the right consultant, you’ll have the education you need to grow your business. You’ll be able to pull insights out of your data using a variety of methods. Each of these strategies is important because they have a cumulative effect on your business. 

Here are four ways analytics consulting can help you grow your business. 

1. Exclude spam traffic via bots, scrapers, and spiders

How much of your traffic comes from real visitors? How much of it comes from bots, scrapers, and spiders? According to Imperva, almost half of all internet traffic is non-human. In 2014, Google introduced an obscure setting that enables you to filter out bots and spiders listed in IAB’s Interactional Spiders and Bots list. This low-key setting is buried in Google Analytics, but it’s incredibly important; many small businesses still aren’t aware of this setting. 

You’ll also need help to filter out referral spam.

Referral spam is basically fake website hits; these bots, scrapers, and spiders land in your site. Site owners send their spam to your site. They hope you’ll see these referrals in your Google Analytics account, clickthrough, and visit their site. 

This junk traffic poisons your data. 

It gives you false readings based on inaccurate data. Your site may be more or less profitable, depending on your visits-to-spam ratio on your site. This isn’t something many businesses watch for in their analytics reports. 

A good analytics consultant will consistently filter the variations of spam traffic (e.g., direct spam traffic, referral spam traffic, etc.) out of your reports, so you get a clear picture of your marketing performance. 

2. Help you analyze your data properly

A lot of companies don’t know how to analyze their data properly. According to Forrester, between 60 and 73 percent of a company’s analytics data goes unused. Companies collect lots of data on customer activity, but they aren’t using it, why?

There are lots of reasons. 

  • Companies don’t know what they have 
  • Companies aren’t aware of the value of their data
  • They don’t know how to evaluate or analyze their data
  • Their data isn’t available to those who can use it 
  • There’s too much data to go through and not enough time to use it

Think about it. 

Right now, your company has valuable data about your customers. This is data you can use to attract more customers, lower expenses, grow faster, jump ahead of competitors, etc. 

If you’re unaware of the data, you can’t use it. 

A good analytics consultant will help you analyze your data properly, showing you what you have and how you can use it to grow your business. 

3. Identify the list of problems you’re trying to fix

Your data isn’t as valuable without context. 

If you know the problem you’re trying to solve, you have a pretty good idea of the answers you’re looking for in your data. 

That’s the problem though. 

A lot of companies treat their analytics tools as a technology issue. They focus their attention on the obvious issues like hardware or software. They rarely treat their analytics as a question and answer tool. That’s exactly what it is, though. 

Target had the right idea when they started their analysis with a problem/question. 

Remember the story?

“If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that?” It’s a creepy story that shows the power of questions and problems. A great analytics consultant will help you discover the issues you’re trying to solve and the questions that need answers. 

4. Focus your attention on the metrics that explain why

Analytics tells you what happened — what visitors did when they arrived on your site, the ads they responded to, what they read most often, etc. It doesn’t tell you why visitors do the things they do. Understanding what is important, but it’s more important to understand why something happens. 

Focusing on the right metrics is the answer. 

The right analytics consultant will help you answer the “what” — basically looking in the rearview mirror. But they’ll also help you look ahead; They’ll dig deeper, showing you the why behind visitor and customer behaviors. 

Your analytics consultant should provide you with the education and support you need to squeeze more value out of your data.

How to Get Started With an Analytics Consultant

Avinash Kaushik has a three-step framework he uses to help analytics consultants support their clients. He calls it Data Capture. Data Reporting. Data Analysis. The nice part about this framework is the fact that it’s easy for both clients and consultants. 

Consultants can use each of these buckets to analyze your goals, objectives, and the results they want to accomplish with each. 

You’re basically goal setting with this framework.

Here’s a closer look at each of these three buckets and the goals for each of these. 

  1. Data Capture: Work in this bucket is focused on audits or updating data capture methods (e.g., updating, editing, or customizing tags). This step is especially important because it determines the quality of what comes afterward. If you’ve done a good job with your data capture methods, you’ll have accurate data and reporting you can use for your analysis. 
  2. Data Reporting: Your consultant sets up the reports you need on the intervals required. Your consultants help you identify the reports you’ll need, and they provide you with the reports you need regularly. 
  3. Data Analysis: This is what Avinash calls an open-ended assignment, but it’s one you’ve provided to your consultant. You’re asking them to answer specific questions for you — your consultant should be able to show you what to measure, what your data is saying, what to do based on your data, and why you should do it. 

Here’s what this means for you. 

You’ll want to find an analytics consultant or agency that can handle all three steps in this framework. This also means you’ll need a clear idea of problems you’re dealing with ahead of time. 

Measuring the ROI of Analytics Consulting Services

Many companies don’t understand analytics.

If you don’t understand analytics, that’s okay; you just need to know whether you’re generating a return on your analytics investment. According to Nucleus Research, analytics returns $13.01 for every $1 invested

Your consultant should be able to calculate your return on analytics investment

This obviously much easier if your consultant is focused on the data analysis bucket. Suppose they’ve made several data-driven improvements to your site over three to six months. Their recommendations have lead to an increase in revenue, profit, or a return on investment for you. They should be able to verify your return on investment using the worksheet I’ve linked above. 

The good news is the fact that analytics, as a discipline, is data-driven.

Checklist For Finding the Right Analytics Consultant

Choosing the right analytics consultant requires a very different set of skills. If you’re working with an independent analytics consultant, you’ll need to approach this in one of two ways. 

  1. Choose a consultant with all of the skills needed to perform across all three buckets (data capture, reporting, analysis). 
  2. Choose an agency with analysts and implementation specialists needed to generate the results you need. 

Here’s a list of the skills needed for each of the three roles in your buckets. Avinash breaks these skills down in detail in his web analytics consulting framework post

Here’s a quick summary. 

  • For the data capture bucket, your consultant should have the skills of an implementation specialist. They’re experienced with tag managers; they understand data dimensioning and working knowledge of tracking variables. 
  • With the data reporting bucket, your consultant should be familiar with report creation in your analytics platform; they should also have a master list of the custom reports you’ll need for various options. It’s also ideal if your consultant has a working knowledge of his own set of customizations. 
  • For the data analysis bucket, your consultant should be a web analyst. Your consultant should be comfortable with advanced statistics and analytical techniques. They should be experienced in descriptive, diagnostic, predictive, and prescriptive analytics. 

If you’re working with an independent consultant, they should be an industry veteran with the skills I’ve listed above. If you’re working with an agency, they should have employees with the skills for each bucket. If you have implementation specialists, you can handle data capture and possibly reporting. 

Just make sure they’re a fit for that role. 

Conclusion

Many companies aren’t familiar with analytics consulting. They’re not entirely sure how analytics impacts their organization. That’s okay, as long as the ROI is there. 

Using a tool like Google Analytics, many companies assume that all they need to do is customize the tracking code, drop it onto their web pages, log into their account, and begin analyzing their data. It should be that easy, but it isn’t. 

There’s more to it than that. 

With most companies, their analytics data goes unused, they collect lots of data on customer activity, but they don’t know how to squeeze value out of their data. Analytics consulting can help you evaluate your performance data properly. Choose the right team,  and your data will tell you what you need to know. 

Source: https://neilpatel.com/blog/analytics-consulting/

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10 Tips For Writing a Winning LinkedIn Headline

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LinkedIn’s 690 million members include 180 million senior-level influencers, 63 million decision-makers and 10 million C-level executives. 

Hence, there are a lot of influential people on LinkedIn that have hiring power and purchase power. Whatever you hope to achieve from using the network, you’ll want to make a good impression.

Your headline is the first thing that people see aside from your profile picture. It’s how decision-makers will find you. It’s how you get people to notice you and what will make them want to visit your profile to learn more. Thus, it’s safe to say your headline is pretty important.

So, I thought I’d share my top tips for creating an effective headline with you. But, first, let’s look at the basics:

What is Your LinkedIn Headline?

Your headline is the tagline that appears under your name on LinkedIn and at the top of your profile page. The headline used to be limited to 120 characters. But, here’s some good news, LinkedIn extended the headline to 220 characters in 2020. So, you have a little more space to sell yourself, share your vision or whatever it is you’d like to express via your headline.

What Makes a Winning LinkedIn Headline

There are some important criteria for creating an impactful headline. The best LinkedIn headlines do the following:

Make Use of Keywords

Keywords aren’t the only thing your headline should include. But they are key to helping the right people find your profile. Keywords can include your job title, skills and areas you specialize in. Place keywords towards the beginning of your headline and then expand with further information.

Express Your Value

Expressing you or your company’s value means sharing more than the tasks you carry out. Your headline should be driven by the benefits of the services you provide and the kind of results you achieve. For example, rather than saying you do tax planning, you’d say you help businesses to save money.

Are Unique

A winning LinkedIn headline is one that stands out from the crowd. Think about how many people do the exact same job as you or offer similar services. You can give yourself a competitive edge and encourage more people to visit your profile by making your headline different.

Help You Meet Your Goals

You need to think carefully about why you’re on LinkedIn and what you hope to achieve. This should inform what you include in your headline (and the rest of your profile). If you’re not sure about what you can accomplish on LinkedIn or how to go about it, you may wish to speak with a social media consultant.

Now let’s look in more detail at exactly how you can create a winning headline:

1. Get Inspiration

By default, LinkedIn uses your job title and employer as your headline. What a snooze fest. If you want to do better, the first step is to get inspired.

Search for people in your field or who have similar roles to you. Take a look at how they’ve formulated their headlines. See what appeals to you and what doesn’t. Of course, you shouldn’t just nab somebody else’s headline. But, doing this will help you come up with ideas for how you want your headline to appear.

Also, pay attention to those who appear at the top of the search results for your industry. What keywords do they use? Note these keywords as they likely contribute to why these pros are doing so well in the search results.

2. Ask Yourself These Questions

When you decide to upgrade your LinkedIn headline to maximize its impact, it’s a good idea to have a little brainstorming sesh. Here are some questions that will guide you when you’re coming up with ideas:

  • How would you describe yourself to a new colleague if you only had five seconds?
  • What makes you different from others with the same job title?
  • Why should users click on your profile?
  • What are your most in-demand skills?
  • What are your biggest accomplishments?
  • What makes you unique?

3. Choose the Right Keywords

Include relevant keywords in your headline so that you appear in more search results. 

To do this, you’ll first need to think about who you want to find your profile on LinkedIn. A recruiter? A potential lead? Influencers you hope to connect with? And so on…

This will guide you in figuring out the right keywords to use. For example, you may include your specific skills or specialisms to get found by recruiters with the most relevant job opportunities. 

In this example, we don’t just have a “developer”, nor do we just have a “chatbot developer”, the user goes even more specific with the terms “Facebook Messenger Marketing” and “Automation Practitioner”:

Whereas, if you’re using LinkedIn to network and boost your authority, you may want to use broader terms. Your job role might be “Artworker” but in order to be found by more people, it’d be a very good idea to include the term “Graphic Design”.

4. Include Your Unique Selling Proposition

Keywords alone aren’t enticing enough to get users to visit your profile. State the value that you provide by doing what you do, in particular something that makes you stand out from the crowd.

There’s a simple formula you can use to express this: I help X do Y by doing Z. Here’s an example from an accounting consultant:

When she says “I help women build profitable businesses”, she outlines the beneficial results of her work, not just the tasks that she performs. You should do something similar.

You can also use data to drive your point home. Here an email marketer shares the average results he achieves:

There are tons of relevant data points you could include to prove your value, such as the number of customers you’ve helped achieve a particular outcome or the results of an impressive case study.

5. Share Your Achievements/Credentials

When you make self-aggrandizing claims on LinkedIn, people will either think you’re arrogant or full of it. Instead, you should go by the old adage, “Show don’t tell”. Show that you’re great at what you do via your achievements or credentials.

What’s your most impressive achievement? Have you won an award perhaps? Been featured on top media outlets? Sold a bunch of books? Grew a well-known company? Those are the kind of things you’ll want to share.

This professional shares the fact that he’s been a LinkedIn Top Voice honoree four times and sprinkles in some serious social proof by mentioning his work with Mark Cuban:

Furthermore, certain credentials that are recognized by people in your industry will give you clout. For example, in the marketing world it’s good to be Google-certified, like this pro:

Share credentials relevant to your position to show that you’re not just messing around, you really know what you’re doing.

6. Use Natural Language

Keep your headline free of jargon, particularly if you’re using LinkedIn for sales or lead generation. If a prospect doesn’t understand what you’re selling, you won’t have much luck.

Similarly, make your job title clear and simple unless you’re seeking a specific job role. Again, users you want to connect with may not understand what you do. Even if you think the term “Business Development Manager” is clear, trust me, simplifying it to “Sales Manager” is much more transparent.

Also, avoid buzzwords. After a time, every Tom, Dick and Harry will be using the same trendy terminology to describe their services. Thus, your words become meaningless.

And saying that you’re a “Guru”, “Ninja” or “Wizard” is a bit cheesy and old-fashioned. It won’t help you in the search results either. When was the last time you searched for a ninja on LinkedIn or anywhere for that matter?

Try to use simple, everyday language to explain your role or value proposition. Here’s an excellent example from a marketing professional:

Her target audience, small businesses, may not be familiar with or fully understand industry terms so she offers a straightforward, benefit-driven value proposition.

7. Don’t Put “Unemployed”

Even if you’re currently looking for a job, you shouldn’t put “Unemployed”, “Seeking New Opportunities” or similar in your headline. 

The thing is, recruiters or companies aren’t searching for the term “Unemployed” on LinkedIn. You only get a couple hundred characters for your headline, so it would be better to utilize that space for keywords that they are likely to search for, and your experience, specialisms, credentials etc.

You can show that you’re looking for work on your profile instead. At the top of your profile, you’ll see a section that says, “Show recruiters you’re open to work”. 

Simply, fill in details about the type of role you’re looking for and the location. You can even change the settings so that your current employers won’t see that you’re seeking work.

8. Share Your Mission

Maybe you’re not looking to promote yourself. Perhaps, you’re in the process of growing a startup or maybe you or your company are trying to achieve a wider goal that you want people to know about.

If this sounds like you, then you should definitely share your vision in your headline. In this example, the professional shares what he does “mass transit” but also why he does it “to reduce our carbon footprint and create a more connected community”:

You could use a similar formula. Start with the what and then go into the why. If you’re unsure about how to phrase your goals, you can always take inspiration from your company’s mission statement.

9. Show Your Personality

Like with any other social media platform, users skim through their LinkedIn feed, groups and even search results at speed. So, you need a headline that’s going to make somebody stop and take notice.

Get creative and use your headline to express your personality. Not only will it make you stand out but it’ll also make your profile memorable.

Here’s an example from an SEO manager with a quirky sense of humor:

Don’t worry, though. You don’t have to be the Kevin Hart of LinkedIn. There are other ways to express your personality via your headline. Perhaps, you want to project positive vibes or enthusiasm. 

You could even share a little personal tidbit about yourself. Maybe you do PR during the day and rule at Settlers of Catan by night… This kind of thing will also help start conversations between you and new connections.

10. Keep Your Headline Updated

It’s easy to set and forget your headline. But to get the most from it you need to keep it up to date.

Firstly, be sure to add new skills, achievements, career developments and so on when they arise. Your skillset will develop over time and your headline should reflect this.

Moreover, you may wish to test the impact of your headline and update it accordingly. When you make an alteration, keep an eye on the number of people who have viewed your profile. 

With LinkedIn Premium, you can also see who has viewed your profile. Therefore, you can discover if your headline is attracting who you want to attract or your target audience.

Conclusion

You can use your LinkedIn headline to get noticed by influential professionals and encourage more people to visit your profile. A winning headline combines relevant keywords and your unique value proposition.

Don’t forget to think carefully about who you hope to attract with your headline. And don’t be afraid to sell yourself as long as it doesn’t come across as too boastful.

Take the first step towards creating a great LinkedIn headline. Do some research to see what works well in your industry and brainstorm ideas for your own headline.

Source: https://neilpatel.com/blog/linkedin-headlines/

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