By John P. Desmond, AI Trends Editor
The financial services industry has compiled a track record in the use of AI for fraud detection, with AI applications at Visa and Experian being two notable examples.
The multinational Visa reports saving an estimated $25 billion annually from use of AI applications for fraud detection, according to Melissa McSherry, a senior VP and global head of data for Visa, according to an account in VentureBeat. The path to AI Visa chose may have lessons for other companies thinking about how to launch their automation projects.
“We have definitely taken a use case approach to AI,” McSherry stated. “We don’t deploy AI for the sake of AI. We deploy it because it’s the most effective way to solve a problem.”
The Visa Advanced Authorization (VAA) platform scores every transaction that goes across the network, rating each one based on the likelihood it is fraudulent. This allows more transactions to be approved quickly. “With 3.5 billion cards and 210 billion transactions a year, it is really worth it to everyone to make those cards work better and for more transactions to go through,” McSherry stated.
First deployed in 1993, today the VAA has evolved to use of recurrent neural networks with gradient boosted trees. Having the defined use case of fraud detection, has helped Visa to focus on how AI and machine learning can improve its services.
“It helps that we started with the first use case a long time ago,” McSherry said. “There’s no substitute for experience, and I think we have a fair amount of experience at this point on how to build and deploy these models. And so the first lesson is just at a certain point, you have to pick a use case and you just have to start.”
Visa has seen a 20-30% improvement in model performance when advanced AI techniques are applied versus more traditional machine learning technicals such as gradient boosted trees, she noted. In some cases, the improvement has been more than 100%, which speeds the development of new product services. “We are able to put better products in front of consumers faster,” she stated.
Steve Platt of Experian, the global information and credit services provider, also has experience with AI and fraud detection across more than one generation of systems. Now the head of Global Software at Experience, Platt’s first exposure to AI and fraud detection date to January of 2001, when he joined the Hecht-Nielsen Neurocomputer Corp. (HNC) in San Diego to help commercialize software the founder Robert Hecht-Nielsen had originated.
Hecht-Nielsen was a neuroscientist and entrepreneur who had been teaching at the University of California, according to an account in Forbes. He had worked with a small group of academics and researchers on neural networks, a blend of statistics and AI. They developed a fraud detection product called Falcon and had acquired some customers, who liked the product and were looking for improvements – better predictions and more value.
As manager of the product, Platt emphasized building the fraud detection into the approval process for credit approval transactions. The more advanced card issuers could then deliver an authorization in real time; this was before cloud computing.
Platt also concentrated on getting a high volume of good-quality, well-structured data from credit card transactions to help the Falcon machine learning application learn. He also stayed close to early adopter customers, to understand their problems, integrate with their transaction environment and analyze their data. Leading issues including MBNA, Banc One and First Data were approached to partner on a design solution that would work for them.
HNC was sold in 2002 to Fair Isaac Corp., now called FICO, a data analytics company focused on credit scoring services. Now called the FICO Falcon Platform, the product is still in extensive use. Platt worked for the acquiring company for several years, then founded a fraud prevention company called BasePoint Analytics, and then moved to Experian. He’s been there 10 years and is now the company’s Group President, Global Business Information Services.
The lessons of HNC have served him well. Experian has a number of AI/machine learning-based products on the market, including its core credit score offering, fraud prevention and collections. “We’re in the business of data and data-driven insights,” he stated.
Experian has developed a way to blend software development practices of yesteryear and today’s AI software development. An internal DataLabs organization pursues projects with business units it deems innovative, exploring new data sources, new algorithms and new use cases. The lab sets up a common method for AI-based product development that employs agile methods and rapid development. The developers work closely with selected customers to build a proof of concept or prototype. They iterate that into a product, then help the customer put it into operation in one or more regions.
The structured methodology enables experience to monitor where they are in the process, and quickly adjust if the business case is changing. One product developed in this framework is Experian Boost, which allows consumers to “boost” their credit scores by providing mobile phone and utilities payments data not captured in the traditional credit scoring process. Though still undergoing testing, it was brought to the market in nine months.
Bigger Banks Using Fraud Detection; Kount Attracts Investment
Financial institutions with over $100 billion in assets are the most likely to have adopted AI and of those, 73% are currently using AI for payment fraud detection, according to a recent survey, AI Innovation Playbook, published by PYMNTS and reported in Forbes. The study was based on interviews with 200 financial executives from commercial banks, community banks and credit unions across the US.
Fraud detection has proved an attractive target market for startups, such as Kount, which launched in Boise, Idaho in 2007. Today the company holds 29 patents and has been funded with an $80 million investment from CVC Capital Partners in 2016.
Kount’s Identity Trust Global Network delivers real-time fraud prevention, account protection, and enables personalized customer experiences to more than 6,500 leading brands and payment providers.
The closing of many businesses during the coronavirus lockdown has led to soaring e-commerce volume, which has presented opportunities for fraud detection players. Kount founder and CEO Brad Wiskerchen recently wrote in PYMNTS.
“As the pandemic accelerated in March and April, we saw digital transaction volumes skyrocket for many industries, like vitamins, wellness, electronics, pet supplies and others,” he stated. “In April, purchase volumes for crafts and online wine were up more than 600% from the average February week. Handling that volume while maintaining exceptional customer experiences and preventing fraud requires an adaptable solution that can make accurate decisions in real time.”
The increased e-commerce means sees more businesses offering new digital experiences, including memberships, accounts and loyalty points. “Each represents a unique area of the customer experience that should be protected,” states Wiskirchen.
How Voice Recognition Technology Works
It is when Apple introduced Siri as part of the iPhone when Voice assistants became much of a popular trend. After that, there are some companies that followed. Amazon introduced Alexa and it was followed by Google Assistant.
Samsung also introduced their own version which they called Bixby and there was also Microsoft and their very own Cortana. Since then, a lot of people have shown interest in Voice AI.
In 2019, it has been recorded that 111.8 million people in the US alone are making use of voice assistants. This trend has reached eMarketing and it has provided a log of opportunities for marketers not only to reach their customers but also to understand the needs of the people.
What is Voice Recognition Technology?
When we talk about voice recognition, we are referring to the machine or program’s ability to receive and to interpret spoken commands. By simply speaking, voice recognition systems can interact with customers. There is no need for hand requests as the task is understood by the voice AI.
This technology has originated on PCs but it became popular and was accepted in the consumer space where mobile devices and other home products become involved. When Smartphones became popular, voice recognition also became a thing in-home devices. Google Home and Amazon Echo can now be accessed with the use of home devices. With this, the technology has become available in the kitchens, living rooms and basically everywhere.
The demand for voice recognition technology is continually growing and a lot of people are interacting with it. This is why companies have considered a lot of improvements including the increase in the capability and in the accuracy of the use of the voice recognition products.
History of Voice Recognition Technology
It has been recorded that the first speech recognition system does not use words but numbers. The “Audrey” system recognized digits that are read aloud. This is designed by Bell Laboratories in 1952. After 10 years, “Shoebox” was introduced by IBM.
This system can understand and respond to 16 English words. From then until the end of 1960s, people have already developed a technology that can support words. And by 1970, there was another introduction made by Bell Laboratories and this time, the system is better as it understands multiple voices.
In the 1980s, the “Hidden Markov Model” (HMM) was introduced. It is a statistical method that recognizes sound patterns instead of words. And by 1990, fast processors and personal computers made it possible for software such as the Dragon Dictate to be used. The accuracy of speech recognition technology has already become a bit more sophisticated by the year 2001.
It was 2011 when Apple decided to launch Siri. This is the same as Google’s Voice Search. This decade became the golden time for voice recognition apps. Amazon’s Alexa and Google Home became widely used.
How does Voice Recognition Work?
There is a difference between voice and speech recognition. Voice recognition works in a more sophisticated and personalized way. It is able to identify and authenticate the speaker. It works in such a way that it analyzes the patterns and other elements of a person’s voice. With this, it will be able to identify if the caller is an individual.
Voice recognition has taken a step further as compared to speech recognition. While speech recognition recognizes the words, voice recognition ensures that it is only your voice that is recognized.
This way, the commands will be done according to your own advantage. For example, whenever you unlock your home, your voice is the only one that can be recognized. This way, your safety is ensured.
Types of Voice Recognition Systems:
There are two types of voice recognition, text-dependent and text-independent. Here are the differences:
This is the type of voice recognition system that depends on the text that the person speaks. For this type of system, step-up authentication and identity verification are required. User enrollment is required and for it to be activated, the speaker must say the required phrase.
- Text Independent
On the other hand, text-independent voice recognition technology does not depend on a specific text. It relies only on conversational speech. The authentication does not require speaker identification using a set number or phrase.
Advantages of Voice Recognition Technology
Businesses need to understand that voice recognition technology is already the trend. There are different benefits that they will be able to get from it when they include this to their own strategies. Here are the different advantages of voice recognition technology:
- Reach Elusive Prospects
Today, the market consists of Millennial and Generation Z. With this, every business has to look into the characteristics of their prospect market to be able to sell. Members of these generations are considered as digital experts. Voice recognition technology is certainly a hit for them.
- Generate Personal Conversations
Every customer would appreciate a personal conversation. This is the best way on how they can easily present their needs without any difficulty. These personal conversations can be generated using voice AI. It will make people and prospect customers feel that they are given priority. This is good for business as it provides a connection between the company and the individuals.
- Reach Multiple Users at Once
Unlike call centres where the individuals can only talk to one person at a time, voice AI is something that can be more efficient. With voice recognition technology, it is now easier to reach different users all at once. This is something that makes it easier for businesses to increase the number of their customers and deal with multiple concerns.
Voice recognition technology is continuously improving. As time passes by, it is becoming more and more sophisticated. Companies are not stopping in exploring different ways on how to improve it. In the next years, it will certainly grow bigger and most businesses will certainly depend on it for their marketing.
Also Read Benefits of Voice Assistant Technology
Different Internet Connection Types and How to Choose The Best?
Whether you are moving to a new home or looking to change your current provider, you need to know the ins and outs of the internet industry to make the right choice at the right time. For starters, there are several internet connection types in the market at present, each of which has multiple providers offering hundreds of plans.
If you haven’t shopped for the internet before, then this variety may easily put you under a spell of confusion, wasting your time, energy, and resources. So, how can you make sense out of the noise? How can you compare the connection types accurately? And, most importantly, how can you reach the best possible verdict?
This post will serve as your guide in this process; shedding light on the top internet connection types one by one and helping you finalize the most suitable type for your home. Let’s dive in.
“Cable internet is a common connection type, which is available to 90% of the U.S. population. It leverages the existing television wiring in a community to transmit broadband to people’s homes. ”
The data travels in the form of radiofrequency signals through a network of copper coaxial cables, which withstand weather interferences and offer a strong reception. Cable internet employs the latest DOCSIS 3.1 technology to deliver faster download speeds, starting from 100 Mbps and going all the way up to 1 Gig, depending on the hybridity of the network.
One of the top cable internet providers in the market is cox internet, which offers high-speed cable internet to its subscribers through an HFC or Hybrid Fiber-Coaxial system with a ‘last mile’ coaxial line. Here are the merits and demerits of cable:
DSL stands for ‘Digital Subscriber Line’ and is a type of internet connection that leverages the existing telephone wiring in a community to transmit broadband to people’s homes.
Like cable, it has a 90% presence in America, with a sharp focus on the low-lying suburbs. DSL is a descendent of the ancient dial-up network, but it uses a frequency that allows a simultaneous transference of bandwidth and audio data through the copper cables. Meaning, you can call and surf the internet at the same time.
The latest iteration of DSL is VDSL (very-high-bit-rate digital subscriber line) which delivers home internet, HDTV, and phone in an integrated manner on a single line. AT&T Internet is one of the best DSL providers in the market, with an American Customer Satisfaction Index rating of 68/100 and a download speed climbing up to 100 Mbps, meeting cable head-on. Here are the pros and cons of DSL internet:
Fibre-optic internet is the gold standard in the whole market as of now. Instead of radio frequencies and copper infrastructures, this internet connection type uses ultra-sophisticated glass-based wires, known as fibre-optics, to deliver broadband signals in the form of ultra-fast light pulses to people’s homes.
Because of its state-of-the-art technology and a complex installation process, fibre internet is not yet available on a massive scale and has a mere 32% presence in all of America. Verizon Fios is a top-performing fibre internet provider with plans starting at $39.99/month for speeds that exceed 1 Gig. Here is an overview of fiber:
Satellite internet is the best connection type for rural residents who can’t get access to cable or fibre networks. It works like this: A satellite provider transmits broadband signals to an orbiting satellite in the outer space, which in turn, beams them directly to a satellite dish mounted on the rooftop of a subscriber’s home.
Signals from the satellite dish travel to a receiver, which converts them into usable data for the connected devices in the area. All in all, satellite internet has 100% availability in the US, and its top two providers, HughesNet & ViaSat, are working on delivering 25 Mbps+ speeds to all homes in its coverage area. Here are the pros and cons of satellite internet:
Final Verdict Cable internet is a high-speed, low-cost option that is ideal for an average consumer. DSL is a low-cost, low-speed option, best for people who have basic web needs.
Fiber is a high-speed, high-cost option for people who have high-end web needs. And, the satellite is a low-speed, high-cost option, perfect for people who live in rural areas and lack wired broadband access. See where you fit on the spectrum and then, select the right connection type for yourself.
Benefits of Retail Merchandising for Your Business
As you might know already, merchandising is the process of designing and arranging all of the goods within your retail space. It helps create a better visual image, make the experience more fun, and attract more customers to your product.
“Simply put, it’s not just about what you are selling – it’s also about how you present it to your customers. The same rules apply for both online and in-store selling. However, merchandising isn’t only about arranging products in a certain way.”
It also involves various promotions, signage, the layout of the whole store, and pricing. If you’re thinking about doing merchandising, here are some of the benefits you should know.
It Helps You Advertize
Not all merchandising has to be done for the direct purpose of selling products or displaying their prices. Retailers can use it in different ways to promote themselves to customers and advertise. With the right retail merchandising, products, animations, and visual elements, you can simply showcase your brand or store.
In case you are selling major brands at your store, you can use their appeal to promote your own brand. By combining these famous brands with your logo and other brand assets, you’ll be able to spark attention and make your store memorable.
Consider using technology platforms to integrate digital assets within your physical store. On the other hand, you can also do this for your digital store by creating layouts with added animations and special effects that don’t directly offer products.
Merchandising Boosts Sales
There’s a lot of research proving that merchandising increases retail sales. It improves the overall bottom line, and this is the goal of any store. All merchandising practices, including sales signs, promotions, events, product packaging, displays, and pricing, can increase sales.
At the same time, your customers will have a better shopping experience, which means they won’t buy something once and never ever return to your store. Quality merchandising lets you maximize the potential of your space and boost sales.
There’s no need to renovate the area or expand your space if you want to get more sales. When customers see attractive merchandising, your products will look more appealing to them. At the same time, they will associate it with your brand and come back for future purchases.
Improved Customer Experience
Merchandising has an important effect on the overall customer experience. First of all, it affects the whole ambience of your store and how it looks. The look of your store can have a great effect on customers. It’s not only appealing, but it can be logical and guide customers on their journey towards a purchase.
“More specifically, visual merchandising can help you with this. Humans are visual beings – we process visual information a lot quicker than text. ”
If you create a store that looks nice, makes people feel comfortable, and clearly indicates what they need to do to finish a purchase, they will have a fantastic shopping experience. For this, they will repay you with their loyalty.
Makes Your Products Look More Valuable
As we mentioned at the start, it’s not only about how good products are, but also about how you present them. Arranging them properly with retail merchandising can make them look more valuable to customers.
It can showcase their best sides and make them look even more special. At the same time, visual merchandising methods can be used to highlight products that are in low demand to help improve their sales. After all, customers want only the best.
If they see that a certain product is displayed to stand out from the rest, they will think that it’s something special. Simply put, merchandising is a good option for making products stand out to customers and grab their attention.
Modern merchandising practices also incorporate AI solutions that will showcase the right products to the right people. You can collect valuable information about customers and do “flexible” merchandising that’s personalized for every customer who visits your website.
Tell Your Brand Story
Retail brands need to have their own brand stories. Furthermore, they need to find as many ways as possible to share that story with their potential customers. That’s how you can build more relevance within your industry and stand out from so much competition.
Merchandising lets you use a variety of visual elements for expressing your story and setting the tone of your brand. Through this, you can help customers recognize that you are the brand that they are looking for.
Pointing out their pain points and giving solutions is the core of getting customer attention. It’s a more genuine and effective approach than pitching sales in a traditional and obvious way.
Yes, retail merchandising costs money. However, when done properly, it can give you a great ROI and boost your brand. It will help you create a stable base of customers you can always rely on for steady sales.
Also, Read Tips to Create Online Profitable Store
Learning Environment Tips For Your Kids During The Pandemic
The pandemic has changed almost everything about our everyday lives. While you may still be adjusting to a new remote work environment and battling productivity and overpowering procrastination, your children are likely enduring the same waves of uncertainty.
As a result, parents must help young students overcome new challenges as the new medium of online learning sets the pace for youth worldwide.
Suppose you are wondering how to keep your kids motivated to learn during the lockdown. In that case, these top tips will help you define a suitable learning environment that compliments homeschooling and virtual classrooms.
Create A Space For Learning
Your child will need their own space to learn, and while you can create a learning environment that is similar to a home office space, your child’s learning area must not be shared with any adults that may be working from home.
You will need to stock up on specific supplies to ensure the at-home learning environment is optimally functional. Besides schooling supplies, suitable furnishings, and a PC or laptop, it is also a great idea to decorate the background to complement learning. Therefore, calming colors are best.
Define Learning Times
Overcoming procrastination and lack of motivation are challenges the world’s workforce currently faces. What’s more, students worldwide are facing the same issues. To encourage your child, you will need to define learning times and help them craft a strict daily schedule. In addition to this, you should also lead by example by sticking to your work schedule.
Explain The New Learning Dynamic
Regardless of your child’s age, the pandemic’s specifics, and how it has altered our lives is undeniably overwhelming for the average person. That said, these changes are even more frightening and confusing for younger minds who were previously conforming to entirely different dynamics of learning and socializing.
To best assist your child with the adjustment, parents must explain what is happening in the world. Your child should understand why their learning environment is different. Furthermore, you should also explain ongoing changes regarding the pandemic with your child to keep them up to date. This effort will prevent your child from feeling uncertain during this challenging time.
Be Present And Involved
Parents are required to support online learning as the parent-teacher collaboration dynamic has suddenly become vitally important. While previously, you may not have been as involved in your child’s schooling as education took place in controlled learning environments. As a result, you should make efforts to be present during your child’s online classes. Being involved is crucial to ensure your child maintains the ideal discipline that is required for learning. You will now need to participate in your child’s schooling in a manner that assists educators.
Education standards may have changed dramatically, although not all the changes should be seen as unfavourable. Several studies suggest that even social distancing requirements are unlikely to affect youngsters negatively. The best way to keep your child motivated is to be involved in their education and provide them with an ideal environment that supports learning.
Also Read, Pros and Cons of Online Education
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