Unless your company makes its own products, you’re definitely getting your products from a wholesaler if you’re in the retail sector. Retailers choose wholesalers by a wide variety of different criteria, and it’s possible that you selected your current distributor simply because they showed up first on Google or sent you an attractive brochure. Being hasty when selecting a wholesaler, however, can severely hamper your business’s potential and limit your future ceiling for success.

A wholesaler can and should be so much more than just a source of inexpensive products for you to resell – and in this article, we’re going to explain exactly what the right wholesaler can do for your business.

Are you working with the right wholesaler? If your current distributor doesn’t do these things, it’s time to shop around.

A Great Product Selection Is the Core Feature of Any Wholesaler

It doesn’t matter whether you’re looking for wholesale vapes or something else – the product selection is always the main thing that any distributor offers. If your distributor has a large and varied selection, it means that you can get more of your products in one place. That translates to time savings for you because it means that you won’t need to spend as much of your time browsing through catalogs and websites. It can also translate to direct savings because wholesalers often offer better pricing for larger orders.

A good wholesaler should be a company that you can count on to have the right products when your customers want them. Because wholesalers deal in very high volumes, they know what consumers are buying; they have the data to prove it. A wholesaler isn’t just there to unload cheap junk on unsuspecting business owners – it’s there to provide products that your customers actually want to buy.

This isn’t just true for the products that a distributor carries right now. Good wholesalers are in touch with industry trends, and that means they’ll be ready with the products that your customers will want in the future – perhaps even before you’re aware that those products exist.

In short, a good wholesaler has what’s hot – and when they tell you that something is hot, you should probably listen.

The Right Wholesaler Offers the Best Pricing for Any Budget

A wholesaler’s product selection is important, but the price structure is equally crucial. Before starting a relationship with any distributor, you need to know what you should expect to spend. Until you know that, you won’t know how to set your prices and won’t know how profitable your business can potentially be.

When evaluating a wholesaler’s pricing, you don’t just want to know the base prices for the products you intend to buy – you also need to know how the prices will change if you order more. In many cases, you can expect your price per unit to decrease as your order volume increases.

Don’t forget to inquire about shipping charges. Whenever possible, you want to avoid shipping charges, membership fees and any other costs that aren’t directly related to the products.

A Good Wholesaler Is a True Business Partner

A good wholesaler isn’t just a source of inexpensive products – it can also be a true partner in your business’s success. Some distributors provide additional marketing tools such as free merchandise or promotional support such as press releases or social media sharing. If your business is successful, it’s good for both sides of the relationship because it means that the wholesaler can expect repeat business from you.

If you can show that you operate a legitimate company with good sales prospects, wholesalers will sometimes provide product samples that can help to make your decision easier. This is often the case when the wholesaler is also the manufacturer. If you want to be certain about product quality before placing your order, don’t be afraid to ask for samples.

You Can Expect Personalized Attention from a Great Wholesaler

Wholesalers are often fairly large, but one of the benefits of being a business-to-business company is that you’ll usually have fewer customers than a retail operation and can therefore afford to provide a bit more personal attention. As a consumer, you’ve probably felt the pain of trying to deal with a large company like Comcast or Amazon. Large companies make it as difficult as possible for you to reach a human being – and when you finally do reach someone, you’re lucky if you speak the same language. You shouldn’t expect that treatment from a wholesaler.

You should always expect a good wholesaler to make it fast, easy and painless for you to reach a human being if you have a question or problem. In fact, you should know your account manager’s name and contact information before you even place your first order. If you don’t know those things, you should choose another distributor.

A Good Wholesaler Always Offers Fast Order Fulfillment

Quick order fulfillment is the final crucial quality that any good wholesaler should always have because you’re missing out on sales while you wait for products to arrive. Before you buy from any wholesaler, you need to know these four things.

• Does the wholesaler have the products that you want in stock and ready for immediate shipping? Except during extreme circumstances, a good wholesaler should never have product availability issues.
• How much processing time does the wholesaler require? Will your order ship immediately, or will it take a few days for the distributor to package and ship it?
• Does the wholesaler have a domestic warehouse for quick order fulfillment, or will your order ship from an overseas facility? With overseas shipping, there’s a possibility of customs delays that can result in your order taking even longer to arrive.
• If domestic shipping isn’t an option, what resources does the wholesaler provide to ensure that your order will be processed through customs as quickly as possible? Does the wholesaler only ship orders by sea – a process that can potentially take weeks – or is air shipping an option?

As the cliché goes, time is money. Anything that a wholesaler can do to ensure speedy delivery of your order will have a direct impact on your bottom line.

• SEO Powered Content & PR Distribution. Get Amplified Today.
• PlatoData.Network Vertical Generative Ai. Empower Yourself. Access Here.
• PlatoAiStream. Web3 Intelligence. Knowledge Amplified. Access Here.
• PlatoESG. Carbon, CleanTech, Energy, Environment, Solar, Waste Management. Access Here.
• PlatoHealth. Biotech and Clinical Trials Intelligence. Access Here.
• BlockOffsets. Modernizing Environmental Offset Ownership. Access Here.
• Source: Plato Data Intelligence.