8th wall, a trailblazer in the field of AR technology, has announced the launch of a global network of worldwide WebAR agencies, a first-of-its-kind network that will connect AR creatives with brands all around the world.
A pioneer in its domain, 8th wall has dedicatedly been working to deliver novel AR experiences. In their effort, they have been remarkably successful to transform the way we see augmented reality. The USP of the tech company is their use of exclusive WebAR technology that eliminates the need for a third-party element, be it in the form of download or apps, to access AR experiences. This has brought down the requirement to access amazing AR effects to just a smartphone with a web browser and a camera. Besides, they have also rolled out some remarkable AR tools like all-in-one AR development tools, real-time WebAR effects, world-tracking, etc., and their current clientele brags of serving several major brands, including Netflix, Lego, Universal Studio, Nike, and many more.
A Gamechanger
The next step from 8th Wall could arguably be a gamechanger for the marketing and advertising industry. The company has announced the introduction of a new program—a global network for WebAR agencies. Known as the 8th Wall Partner Program—this network will be the first-of-its-kind network for WebAR creatives and brands/agencies that have honed the use of various AR tools developed by 8th Wall. The global network, as per the company’s expectation, will help connect creatives with agencies and further, allow brands to convert a range of 8th Wall WebAR experiences into appealing marketing opportunities. It is also potentially instrumental to track valuable consumer data to be leveraged by the brand.
A wide Array of Creatives
The Partner Program, launched in the first week of July 2021, already flaunts more than 40 partners from different parts of the world. It is reportedly going to feature a wide array of creatives as well, specifically those who have already mastered WebAR tools and gathered successful commercial WebAR experiences from leading brands across different industries, such as automotive, banking, beauty, entertainment, food, fashion, etc.
Excited and Optimistic
Eric Murphy-Chutorian, founder and CEO of 8th Wall, said in the official press release that his company is excited and optimistic at the same time to raise up and recognize creatives and agencies as part of their Partner Program. He also added that given the rapid growth in demand for WebAR, agencies and brands will now be able to look for collaborators and contributors from around the world using this platform. He also hoped that this global network will help them find innovative ways to engage with the consumers. In addition to the Partner Program, 8th Wall has also launched a brand-new feature named Public Profile. Think of it as LinkedIn for the developers of 8th Wall. This will help brands to connect with WebAR developers without having to go through thousands of irrelevant profiles.
Only a matter of time
In the world of marketing, immersive technology seemingly continues to grow more popular with each passing day. Hence, it is only a matter of time for 8th Wall’s Partner Program to become instrumental for modern-day marketing endeavors.
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