We get a look behind the curtain of AR Pioneers with Zappar Head of Marketing David Mather. What’s new? What can you look forward to? How can you attend?

Search for Magic Gems at your local park for a chance to win big.Everyone’s favorite Leprechaun-themed breakfast serial Lucky Charms has partnered with augmented...

Coca-Cola decided to launch its newest flavor in the metaverse. The result has been a series of immersive experiences including AR games, virtual concerts,...

8th Wall And Niantic Announce Updates At Independent Summit | ARPost HomeNews8th Wall and Niantic Announce Updates at Independent Summit

History must be known by everyone, so we do not repeat its mistakes. This idea inspired Lee Sentell, Alabama Tourism Department Director, to create...

UK-based WebAR studio Blippar is planning an impending US expansion. To understand what that means for the US and for the company, ARPost reconnected...

The post ‘Pokémon GO’ Developer Niantic Acquires WebAR Company 8th Wall appeared first on Road to VR.

Niantic has acquired 8th Wall and now claims to offer one of the most complete sets of AR tools to build a “real-world metaverse”

The post Niantic seals ‘largest acquisition to date’ with 8th Wall webAR deal appeared first on VRWorldTech Magazine.

WebAR technology could propel the AR industry to new heights. Niantic, the company behind some of the most popular location-based AR experiences currently available (Pokémon GO, Pikmin Bloom), today announced that it has officially purchased the WebAR development platform 8th Wall in what could easily be considered one of the most important acquisitions this year. […]

The post Niantic Acquires WebAR Platform 8th Wall appeared first on VRScout.

Pokemon Go technology company Niantic continues to stock up on technologies to power AR development with the purchase of 8th Wall.

Over a dozen years of audacious augmented play beyond the beloved brick. For over a dozen years LEGO has augmented our world with audacious augmented play beyond the beloved brick. In addition to creating experiences that “play well,” LEGO continuously experiments with emerging technologies to shape what the near future of play could be, thoughtfully […]

The post Retrospective: How LEGO Augments Our World appeared first on VRScout.

The theme for this year’s Black History Month is Black Health and Wellness. With Black History And Medicine AR experience, ROSE and 8th Wall created an AR timeline about this facet of US history.