Branded content appears in-game, promising an immersive advertising experience. Last week during the Cannes Lions International Festival, Niantic, creator of popular augmented reality (AR)...
NZXR, formed by game developers who spent five years creating AR and mixed reality experiences for Magic Leap, will strengthen in-house content creation at Niantic Quick read ➨ Niantic has acquired New Zealand-based AR studio NZXR, adding further talent and expertise to the company following its deal for 8th Wall last month ➨ The Pokémon […]
Niantic, the company behind Pokémon GO, the Lightship AR SDK, and more, announced this week that it has acquired 8th Wall, creators of AR development tools designed to run through web browsers with wide reach across devices. In what the company calls its “largest acquisition to date,” Niantic this week announced that is has acquired 8th Wall, […]
WebAR technology could propel the AR industry to new heights. Niantic, the company behind some of the most popular location-based AR experiences currently available (Pokémon GO, Pikmin Bloom), today announced that it has officially purchased the WebAR development platform 8th Wall in what could easily be considered one of the most important acquisitions this year. […]
The theme for this year’s Black History Month is Black Health and Wellness. With Black History And Medicine AR experience, ROSE and 8th Wall created an AR timeline about this facet of US history.
Stand out in the metaverse with your very own digital replica. 8th Wall and Ready Player Me are coming together to launch a set of tools that will allow you to build custom, interactive avatars you can use throughout a variety of web-based metaverse experiences. Thanks to these new tools, developers will be able to […]
AR technology brings Kia’s robotic dog to the real world. Kia has teamed up with the Petfinder Foundation to launch “Robo Dogmented Reality,” a one-of-a-kind Super Bowl ad campaign that will bring a cute robotic dog named “Robo Dog” into your living room using 8th Wall’s AR technology platform. When you launch the AR experience, […]
The Holiday Hunt launched last year to bring some holiday cheer to malls hit by the pandemic. This year it’s back with the same mobile AR and some changes.