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4 Industries Benefiting from Data-Driven Mobile App Development

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As technology continues to evolve, industry leaders are paving the way by using new and emerging capabilities to their advantage. For instance, mobile app development has been an important feature of the last decade. As users demand more intuitive apps and mobile friendly websites from goods and services providers, how are key industries benefiting?

Below, we’ll take a look at four industries that were major mobile app early-adopters, and we’ll see how they’re reaping the benefits of data-driven app development.

What are data-driven apps?

First, it’s important to understand what a data-driven app actually is. Data-driven apps pull information from multiple sources either in real time, or with frequent upload schedules. They may use transactional, browsing or document data to create a full picture of the user, which businesses can use to improve their client experience or upsell products. (1)

According to the most recent App Annie report, there was a 26% rise in app downloads in 2020, as well as an increase in the amount of time consumers spent using mobile applications. Having a well-developed mobile user experience is critical to any business’s success, so which industries are proving most adept at using apps to their advantage? (2)

2. Healthcare

Particularly after the COVID-19 outbreak, the advantages of apps designed to help people manage their wellness needs cannot be overstated. The healthcare industry has risen to the challenge admirably, developing hundreds of apps to manage everything from booking appointments to attending virtual consultations and having medicine delivered. According to Fortune Business Insights, the market value for telehealth is expected to exceed $266 billion by 2026, reflecting the demand for digital health services. (3)

Through telemedicine apps, the healthcare industry is able to increase its market share of potential patients, as well as collect data on patient geography, treatment and access. This guide to developing a healthcare app is a great starting point for any budding telehealth entrepreneurs. (3) 

2. Travel

Travel agencies, hotels and airlines have long been utilizing data-driven app development to analyze consumer travel patterns and demand. 69% of consumers aged between 18 and 29 use mobile devices to research before they buy products, including vacations, so having intuitive mobile apps is critical for travel providers wanting to cash in on this opportunity. By utilizing past travel information and user preference settings such as their ideal seat or location wish list, travel providers can predict upcoming vacation trends and price their offerings accordingly. (4) (2) (5)

Data-driven app development has benefited more local means of travel as well. Largely due to ridesharing apps, it’s estimated that one in two trips starts on mobile, according to recent surveys. By analyzing current demand and hot spot locations, rideshare providers can position their contractors for maximum coverage, and benefit from surge pricing. (2)

2. Retail

A whopping 61% of consumers report having a more positive attitude toward a brand when they offer a smooth mobile experience. The influence of mobile browsing on offline retail sales is increasing year to year, and is expected to reach more than $1 trillion in 2021. (2)


The retail industry benefits from data-driven mobile apps both internally and externally. Internally they can use this technology to accurately view how much product is in stock and what is selling quick, enabling small to medium sized enterprises to restock efficiently. Externally, retailers can take advantage of browsing information and personal preference data to target the consumer with products they are likely to enjoy. (4) (6)

4. Telecoms

Perhaps one of the more prolific mobile app industries—thanks to their experience in the field—telecom businesses were early adopters of streamlined customer mobile experience. Initial versions of telecom provider apps didn’t include much more than personal details and usage overviews. Now, users are likely to experience targeted advertising, bill payment options and exclusive deals. (4)

By analyzing their customers’ details, telecom giants are able to:

  • predict which rewards or incentives their clients may be interested in
  • allow them to shop for products within the app
  • ensure the providers receive prompt payment by programming monthly bill reminders. 

88% of smartphone users have expanded their use of mobile coupons over the last few years, indicating that virtual offers work. Telecom providers can also upsell customers to higher value products with minimal effort, by targeting more comprehensive plan advertising to users who may utilize their whole data allowance each billing cycle. (7) (2)

Final Thoughts

Data-driven mobile apps could be helpful in most industries, as they allow business owners and analysts to build a fuller picture of their consumers wants and needs, and then respond appropriately. 

If your business is considering the benefits of data-driven app development, ensure your site is optimized for mobile users, and speak to a reputable app creation firm about how to create the best user experience possible for your customers. 

References 

  1. “Data-Driven Apps – What are they and the easiest way to develop them”, Source:https://sqlmaria.com/tag/data-driven/
  2. “50 Mobile Statistics, Facts And Trends To Guide You In 2020”, Source: https://www.citrusbits.com/50-mobile-statistics-facts-and-trends/
  3. “7 Technology Trends In Healthcare App Development In 2021”, Source: https://medium.datadriveninvestor.com/7-technology-trends-in-healthcare-app-development-in-2021-ce1bd2c80a63
  4. “Top 10 Industries Benefiting From Big Data And Analytics”, Source: https://www.infragistics.com/community/blogs/b/mobileman/posts/top-10-industries-benefiting-the-most-from-data-analytics
  5. “How To Use Data-Driven Travel App Marketing To Accelerate Growth”, Source: https://www.singular.net/blog/use-data-driven-travel-app-marketing-accelerate-growth/
  6. “What Is Data-Driven Marketing? Definition & Examples”, Source: https://emarsys.com/learn/blog/data-driven-marketing/
  7. “My Sprint Mobile On The App Store”, Source: https://apps.apple.com/us/app/my-sprint-mobile/id491126018

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Source: https://www.smartdatacollective.com/industries-benefiting-from-data-driven-mobile-app-development/

Big Data

‘SNL’ host Elon Musk takes a Saturday off from Tesla’s troubles

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By Joseph White

DETROIT (Reuters) – Elon Musk’s turn as host of this week’s “Saturday Night Live” television program will be a light-hearted, brand-building break from the pressures of running Tesla Inc and SpaceX – or land the billionaire in another bucket of hot water.

That uncertainty appears to be the point for both Musk and NBCUniversal’s <CMCSA.O> venerable comedy sketch show.

Musk has been encouraging fans and detractors to anticipate shenanigans, potentially involving the Dogecoin cryptocurrency. Musk has touted Dogecoin on his Twitter account, and the cryptocurrency’s value has soared ahead of his appearance.

“I’m a wild card, no telling what I might do,” Musk, wearing a black bandana, joked in a brief promotional video for the show alongside Saturday’s musical guest, Miley Cyrus.

“Same here,” Cyrus said. “Rules? No thanks.”

Musk has been in New York this week preparing for the appearance. A photo posted to the “Saturday Night Live” Twitter account on Wednesday showed him hunched over papers, wearing a “Nuke Mars” T-shirt. Musk has mused about using nuclear weapons to reshape the Red Planet for human habitation.

Some “SNL” cast members have expressed displeasure at the show’s decision to give its platform to one of the world’s richest people. Musk’s appearance has drawn comparisons to the show’s controversial decision in 2015 to invite Donald Trump to host as he was preparing for his presidential run.

Although it is rare for a business executive to host “SNL,” South Africa-born Musk, 49, is no stranger to pop culture or comedy.

He has appeared on “The Simpsons,” “Rick and Morty,” and “South Park,” and dates a pop star, Canadian singer Grimes. Musk’s persona helped inspire Robert Downey Jr’s portrayal of superhero Iron Man in a series of Marvel films.

His humor also shows in the names of Tesla car models S, 3, X and Y (“sexy”). He once built and sold flamethrowers to promote his tunnel venture, the Boring Company. In 2018, Musk smoked marijuana on a live web show, and later offered $420 a share – a drug reference – to take Tesla private.

While Musk has been getting ready for the cameras, Tesla has been in a rough patch.

Longtime major shareholder Baillie Gifford disclosed it had sold 41% of its Tesla shares. Police in California are investigating a fatal accident in which a Tesla crashed into an overturned truck. Documents prepared by California regulators said Tesla executives do not believe Tesla can deliver the “Full Self Driving” autonomous vehicle technology this year, contradicting Musk’s statements.

(Reporting By Joe White, Editing by Nick Zieminski)

Image Credit: Reuters

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Source: https://datafloq.com/read/snl-host-elon-musk-takes-saturday-teslas-troubles/14510

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U.S. Commerce chief cites auto chips shortage in jobs report

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WASHINGTON (Reuters) – U.S. Commerce Secretary Gina Raimondo said on Friday the semiconductor shortage was a factor in April’s jobs report that showed hiring unexpectedly slowed.

The Bureau of Labor Statistics said the auto sector shed 27,000 jobs in April as automakers were forced to cancel production shifts and furlough workers amid the chips shortage.

“We’re working very hard to get the president’s plan passed in Congress to fund a semiconductor fund. The fact of the matter is we need to get back into the business of making more chips in America. And the supply chain issues are very real,” Raimondo told MSNBC.

(Reporting by David Shepardson and Susan Heavy; Editing by Chris Reese)

Image Credit: Reuters

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Source: https://datafloq.com/read/us-commerce-chief-cites-auto-chips-shortage-jobs-report/14509

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U.S. auto part makers brace for a bumpy ride as chip shortage to intensify

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By Ankit Ajmera

(Reuters) -U.S. auto parts suppliers warned of more production cuts at major automakers as a global semiconductor chip shortage worsens before easing in the second half of the year and aiding in a partial recovery of lost sales.

The chip shortage came at an inopportune time for automakers as demand rebounded from pandemic lows due to low interest rates and consumers’ preference for personal transport amid the health crisis.

“We’ve embedded a 3% reduction in industry production to factor in what we’re anticipating and expecting as further announced downtime that hasn’t been publicly announced at this point,” Lear Corp Chief Financial Officer Jason Cardew said on Friday.

“We have line of sight on a more meaningful reduction (in production) in the second quarter than IHS Markit and others are projecting,” Cardew said.

Ford Motor Co, a major customer for Lear and peers including BorgWarner and Magna International, has said the chip shortage would halve its vehicle output in the second quarter.

Europe’s Volkswagen, another customer for the three suppliers, has said it is in “crisis mode” over the lack of badly needed automotive chips, with the shortage intensifying and hitting its profits in the second quarter.

Lear, which makes automotive seating, cut its global vehicle production forecast to a 9% rise, from up to 12% it had predicted at the beginning of the year, while also expecting second-quarter revenue to fall 9% from the first.

Auto suppliers also cautioned that the pain from the shortage could linger at least until the next year.

“We don’t expect the supply/demand imbalance to fully recover to normalized levels until 2022,” said Joseph Massaro, chief financial officer of Aptiv, a maker of advanced driver assistance systems, vehicle computers and high-voltage cabling.

Auto suppliers are also grappling with pressure on their margins from rising costs of key inputs such as steel and copper.

However, many expect to offset some of those costs as automaker customers focus on building higher margin, more profitable pickup trucks and sport utility vehicles.

“On the biggest raw material purchases, we have about 60% pass through with our customers,” BorgWarner Chief Executive Officer Frederic Lissalde said.

Still, most suppliers have raised or reaffirmed their full-year financial outlooks, thanks to the better-than-expected performance in the first quarter.

Analysts highlighted risks associated with the production outlooks from some suppliers as chip demand rises from other sectors such as enterprise, cloud and consumer electronics following speedy COVID-19 vaccinations and economies reopening.

“The question in my mind is can this (production loss) be made up later on in the year. And that’s really an unknown,” Magna Chief Financial Officer Vincent Galifi said.

(Reporting by Ankit Ajmera in Bengaluru; Editing by Sriraj Kalluvila)

Image Credit: Reuters

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Source: https://datafloq.com/read/us-auto-part-makers-brace-bumpy-ride-chip-shortage-intensify/14508

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Auto sector urges U.S. Congress to help fund its computer chip needs

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By David Shepardson

WASHINGTON (Reuters) -The U.S. auto industry and United Auto Workers union on Friday urged Congress to tie billions of dollars in government funding to boost semiconductor production to help fill the needs of automakers forced to slash production because of chip shortages.

Congress “should prioritize production of the semiconductors necessary to assemble vehicles here in the United States. This will ensure that motor vehicle manufacturers have a fair share of chips needed to meet consumer demand,” said the American Automotive Policy Council, Motor & Equipment Manufacturers Association and UAW on Friday in a joint statement.

Tech companies and other industries have repeatedly urged the administration not to pick “winners and losers” or attach conditions to funding to address the chip shortage.

The Bureau of Labor Statistics said the U.S. motor vehicle and parts sector lost 27,000 jobs in April.

The letter seen by Reuters said the U.S motor vehicle industry is estimated to have lost over 330,000 production units as a result of the chip shortage.

Carmakers across the world curbed output, hampering attempts to recover from the pandemic, due to a shortage of chips used in everything from computer management of engines to driver assistance systems.

The global chip shortage hit automakers hard after many canceled orders when plants were idled during the coronavirus pandemic. At the same time, demand for chips boomed from consumer electronics makers churning out premium devices for people spending more time at home.

Automakers have warned the chips crisis could last until 2022 and have pressed the U.S. government to act.

Ford Motor Co last week warned the shortage may slash second-quarter production by half and for 2021, cost it about $2.5 billion and about 1.1 million units of lost production.

President Joe Biden has proposed $50 billion to boost U.S. semiconductor production.

The letter urged the government to “include specific funding for semiconductor facilities that commit to dedicating a portion of their capacity to motor vehicle-grade chip production.”

On Friday, the National Electrical Manufacturers Association, Association of Home Appliance Manufacturers and Air-Conditioning, Heating and Refrigeration Institute urged Commerce Secretary Gina Raimondo to ensure chip supplies are “fairly allocated across industry sectors.”

The groups said they were “dismayed” Raimondo said she was seeking to prioritize automakers. “We simply ask for fairness so that the health, safety, comfort, productivity, and other needs of Americans can be met,” they wrote.

The department did not immediately comment. Raimondo told MSNBC Friday that the auto chip crisis was a factor in April’s jobs report. The auto sector shed 27,000 jobs in April.

(Reporting by David ShepardsonEditing by Chizu Nomiyama, Keith Weir and David Gregorio)

Image Credit: Reuters

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Source: https://datafloq.com/read/auto-sector-urges-us-congress-help-fund-computer-chip-needs/14507

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