Variety | Todd Spangler | Jan 31, 2023

Image: Wikipedia, William Shatner

William Shatner fans bought up all the shares in the actor’s forthcoming feature-length documentary “You Can Call Me Bill” in less than a week — shelling out nearly $790,000 and topping the film’s crowdfunding goal.

• Legion M’s equity crowdfunding round for the Shatner documentary, exploring the life and career of the beloved 91-year-old actor, as of Monday had sold out from reservation holders before the company opened the offering to the public. Within four days, the project raised $789,655 from 1,338 investors.
• Distribution: The documentary has a production budget of $565,101, according to Legion M’s listing. After “You Can Call Me Bill” deducts expenses to third parties for accounting, legal, marketing and administrative fees, 100% of any revenue generated will be distributed proportionally to the film’s investors until they have recouped their initial investment. Any additional net revenue after that will be split, with 33% going to shareholders and 67% distributed to the producers of the film.
  • With the Shatner doc, fans were able to invest directly in the Shatner documentary for a minimum of $100, subject to certain SEC restrictions, and they will recoup their money before any profits are shared with Shatner, Legion M or the film’s producer.
• The film is touted as “an intimate portrait of William Shatner’s personal journey across nine decades of a boldly lived and fully realized life.” The documentary “strips away all the masks he has worn during his storied career” — from Captain James T. Kirk to T.J. Hooker and from Alexander the Great to the Priceline Negotiator — “to reveal the man behind it all.”

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William Shatner: 

“For years I’ve had people approaching me to do a documentary about my life, but I turned them all down because it didn’t feel like the right fit. When I heard how Legion M wanted to incorporate audiences to be a part of it, it was perfect. Fans have been responsible for my career — it only seems right that they should own this doc.”

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