The pitch is a story. A story is a sequence of three acts: set-up, struggle, and resolution. As an entrepreneur, the problem is the struggle other people are going through and you are trying to fix. The other people are your heroes, your customers, your investors. The resolution is your promise on how you fix your hero’s struggle.
When pitching, you probably will begin by highlighting the struggle. This sets the scene and draws in your audience, specifically those experiencing the challenge. It’s crucial to be honest, as demonstrating respect for people’s struggles is essential for building trust. But that’s another story.
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- Source: https://thisisoliver.co/2024/04/10/whats-a-pitch/
