“The way of the future is cookieless,” said Douglas Egeth, COO of Webbula. “We invest a great deal of time into future-proofing our audience data. Our goal is to ensure our data retains its integrity both now and in the future.”

WEXFORD, Pa. (PRWEB) January 11, 2022

Webbula, The Data Solutions Experts and industry leader, has once again completed the thorough evaluation process required to become a Publicis Media Verified Partner.

Publicis Groupe is the third largest communications group in the world. Well-known for combining creativity and technology to drive business transformation across the value chain, Publicis Group is organized into four Solutions Hubs for ease of connectivity and integration.

As one of these four hubs, Publicis Media drives one-to-one consumer engagement and creates value for clients through global media agency brands. This year’s evaluation process was heavily centered on how well providers are preparing for a cookieless world and the presence and accuracy of multicultural data segments.

“The way of the future is cookieless,” said Douglas Egeth, COO of Webbula. “We invest a great deal of time into future-proofing our audience data. Our goal is to ensure our data retains its integrity both now and in the future. Brands leveraging Webbula data segments can rest assured that our curated data segments are first-rate. Our data is self-reported, individually-linked, and deterministic to provide the ultimate in data quality.”

“Representation matters, and that starts with multicultural audience data,” said Melissa McGaughey, Director of Marketing at Webbula. “There’s a call in the industry to do better, be better in regards to representing multicultural audiences. We take that very seriously at Webbula.”

Webbula was also evaluated based on the following criteria and successfully met Publicis Media’s requirements across all of the following categories:

• Privacy and Quality Standards
• Identity and Third-Party Cookie
• Deprecation Preparation
• Methodology — Data and Audiences
• Additional Product Offerings and Integrations

“We take consumer privacy very seriously,” said Vince Cersosimo, CEO of Webbula. “We work very hard to stay ahead of the curve in identity, third-party cookies, and privacy legislation.”

David Lewis, VP of Sales and Marketing at Webbula, said, “Our additional product offerings, including Email Hygiene and Data Enhancement, provide added value to our partners and customers.”

For more information about Webbula, please visit https://webbula.com.

About Webbula

For over eleven years, customers have trusted Webbula to help them overcome complex data challenges and is the undisputed leader in email hygiene, data enhancement, audience targeting, and identity-driven data solutions. Proudly headquartered in Pittsburgh, PA, truth in data is at the heart of everything we stand for and will always be our passion.

Share article on social media or email: