Apple CEO Tim Cook toured Europe last week, sitting down for interviews with various media publications. Augmented reality has been a running theme in Cook’s discussions, and it is a topic he brought up again in an interview with Dutch publication Bright, which is part of RTL News.
“I think AR is a profound technology that will affect everything,” Cook said, echoing comments from Italy earlier in the week. “Like I said, we are really going to look back and think about how we once lived without AR.” …
On Facebook’s “metaverse,” Cook said that it’s important that people have an understanding of a product. “I’m really not sure the average person can tell you what the metaverse is,” he added. Metaverse is a word that precedes Facebook, having first been used in the sci-fi novel “Snow Crash,” but Facebook has embraced it, going as far as renaming the company “Meta.” Meta CEO Mark Zuckerberg has said that the company is committed to developing a “metaverse,” aka a future digital reality.
For more details, read the full story at MacRumors:
https://www.macrumors.com/2022/09/30/apple-ceo-tim-cook-on-the-metaverse/
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