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The Valens Company Enters Agreement with Cannabis-Focused CPG Company High12 Brands to Launch Premium Line of Vape Products Under DAIZE Brand

Date:

KELOWNA, BC, June 15, 2020 /PRNewswire/ – Valens GroWorks Corp. (TSX: VLNS) (OTCQX: VLNCF) (the “Company” or “The Valens Company”), a global leader in the end-to-end development and manufacturing of innovative, cannabinoid-based products, today announced a custom manufacturing agreement (the “High12 Agreement”) with High12 Brands (“High12”), a cannabis-focused consumer packaged goods company, to develop a premium line of vape products for the anticipated launch of its new brand DAIZE.


The Valens Company (CNW Group/The Valens Company)

Under the terms of the High12 Agreement, The Valens Company and High12 will partner for a two-year term with successive one-year renewal options. Further, the parties have collaborated to develop a customized collection of products in partnership with vape solutions provider The Blinc Group to align with the DAIZE brand identity, which strives to target unmet consumer demand in the Canadian cannabis market. The procurement of customized hardware, and the development and manufacturing of the DAIZE brand portfolio of premium devices and 510 thread cartridges is expected to begin immediately. The Valens Company will leverage its strong relationships with premium suppliers, in addition to its in-house customized extraction and diverse terpene database, to bring to life the line of differentiated products. Using its strategic and industry recognized CPG team, High12 will focus on partnerships, sales and data-driven marketing. The High12 Agreement will follow a royalty payment structure…

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Source: https://mmpconnect.com/the-valens-company-enters-agreement-with-cannabis-focused-cpg-company-high12-brands-to-launch-premium-line-of-vape-products-under-daize-brand/

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