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Tag: user acquisition

Building AI Products With A Holistic Mental Model

AI
Note: This article is the first in a series called “Dissecting AI applications”, which introduces a mental model for AI systems. The model serves...

Pleo’s Haresh Bajaj on How PLG + Sales Put the Company on the Path to Crossing €100M ARR

SaaS
Pleo is a European business spend management solution (think: digital receipts, expenses, invoices). Founded in Copenhagen in 2015, Pleo serves 16 markets across Europe...

Perps Come First: How to Build a Winning DeFi Ecosystem in 2023

Blockchain
Alexi Atlas Believes Perpetual Exchanges Hold The Key To New User Acquisition For New DeFi EcosystemsEven with the days of food coins long behind...

What is the Importance of User Activation?

SaaS
In the fast-paced world of B2B software, where competition is fierce and customer expectations are high, user activation emerges as a critical factor in...

ShareChat: India’s Own Social Media Giant – A Comprehensive Walkthrough

Startups
Founding of ShareChatIn response to the Indian Government's ban on TikTok and several other Chinese apps in June 2020, ShareChat seized the opportunity to...

What is User Activation, and How Does it Work?

SaaS
Are you striving to turn your new software users into regulars, but aren't quite sure how to make that leap? Understanding 'user activation' could...

Can PLG beat Salesforce? – OpenView

SaaS
Product-led growth has come to nearly every corner of productivity tooling. That is, every corner except for arguably the world’s largest software category: CRM.CRM...

Introduction To Google Analytics 4: What You Need To Know

Code
Google Analytics 4 (GA4) is the newest web analytics measurement tool introduced by Google. It is set to replace Universal Analytics on July...

Email Marketing: The Ultimate Guide (+ Expert Tips)

SaaS
Done correctly, email marketing can be as powerful as any other tactic today. Research has repeatedly found that the ROI for email is consistently...

SpiffBet Chooses TAG Media’s Affiliate Management Service

Gaming
By Dave Sawyer, Last updated Jun 26, 2023 Spiffbet Group, an online casino operator and games developer, has recently formed a partnership with...

Your Guide to Growth Marketing & PLG – OpenView

SaaS
Webflow, the web design and hosting platform, has quickly become one of today’s most iconic PLG brands. The company joined the $100 million ARR...

Level Up Your Web3 Game Marketing with Xsolla Drops

NFTs
Xsolla has announced the launch of a new  Web3 Game Marketing tool called Xsolla Drops! Significantly, it is designed to augment their existing Xsolla...
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