This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]
With this year’s League of Legends World Championship, Team Liquid’s jungler Lucas “Santorin” Larsen will have represented North America at the international tournament...
Apex Legends100 Thieves are returning to competitive Apex Legends after signing the reigning ALGS North American Champions, the esports organization announced Friday.Making the...